LEVEL UP: A Wedding Photography + Videography Podcast

Seven Strategies You Need to Succeed in the Luxury Wedding Market

Taylor Petrinovich & Kelley Gilster | The Level Up Co. Episode 229

You can have all the talent in the world, but if your business strategy doesn’t match the level of clients you want to attract, you’ll stay stuck exactly where you are. The luxury market plays by a different set of rules, and once you learn to recognize them and align your brand, pricing, and portfolio accordingly, everything changes.

In this episode we’re pulling back the curtain on what it really takes to grow a profitable, sustainable business in today’s wedding industry. We’re talking about the mindset shifts that matter, the strategies that actually move the needle, and the difference between creatives who stay stuck and those who rise to the top.

You are capable of breaking into luxury and building a business that excites you, inspires you, and provides the income you want for your life. The only question is — are you ready to get serious about your strategy?

00:00 – 07:30 | Destination Weddings, Pricing Transparency, and Setting Income Goals
07:30 – 12:30 | Understanding the Luxury Market and Recognizing Luxury Events
12:30 – 17:30 | Building a Strong Brand and Leveraging Social Media the Luxury Way
17:30 – 24:00 | Pricing, Proposals, and Refining Your Portfolio
24:00 – 31:30 | Mastermind Program, Mentorship, and Student Success Stories
31:30 – 38:00 | Planner Relationships, Booking Process, and Etiquette in the Luxury Market
38:00 – 47:45 | Opportunities, Wedding Day Execution, and The Importance of Strategy

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind


📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/