LEVEL UP: A Wedding Photography + Videography Podcast

254: From $7.5K to $15K What Changed Their Wedding Photography Business

Taylor Petrinovich & Kelley Gilster | The Level Up Co. Episode 254

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0:00 | 39:45

So many wedding photographers and filmmakers believe there’s a ceiling on their income.

That $7,500 packages are “just how it is.”
That planners are gatekeepers.
That luxury clients aren’t for them.

In this episode, we sit down with Alyssa and Matt, a husband-and-wife photography team who shattered that belief. They went from hoping for a $7,500 booking to landing a $15,000 wedding before Mastermind was even over.

But the real shift wasn’t just pricing. It was mindset. They moved from scarcity to abundance. From skepticism to confidence. From playing small to thinking bigger.

We talk about raising your wedding photography prices, building genuine planner relationships, creating a high-touch client experience, and redefining what it means to be “local” in today’s luxury wedding market.

Here’s the truth: you can only win if you decide to GO FOR IT.

There is no ceiling.
You are more capable than you think.
The question is… are you ready to move? 🚀

This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/

And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco

Timestamps:
00:00 - 01:09 | Outsourcing for Growth: Wanderlust Ad & Reclaiming Time
01:09 - 02:18 | Podcast Introduction & Meet Alyssa and Matt
02:18 - 06:05 | From Competition to Collaboration: Building a Husband-Wife Photography Brand
06:05 - 10:13 | Crafting a Light, Timeless Style & Elevating the Client Experience
10:13 - 15:20 | Defining the Ideal Client & Embracing Travel as a Growth Strategy
15:20 - 19:57 | From Skepticism to Abundance: A Transformational Mastermind Journey
19:57 - 26:13 | Breaking Income Ceilings: Pricing Confidence & Strategic Implementation
26:13 - 33:41 | Planner Relationships, Long-Term Strategy & Redefining “Local”
33:41 - 40:25 | Collaboration Over Competition & Operating from Abundance

Follow Alyssa + Matt:
https://www.instagram.com/alyssamattphotography/
https://alyssamattphotography.com/

The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/