LEVEL UP: A Wedding Photography + Videography Podcast
Ready to take your wedding photography or filmmaking business from mainstream to luxury? We are on a mission to equip YOU with the information and resources you need to scale your business into the premiere and luxury markets, where you can successfully 2-3x your prices.
Every Tuesday we invite you to tune in on conversations with Kelley and Taylor, luxury wedding cinematographers and business coaches, as we teach you what we have learned over 22+ years of combined experience in the wedding industry.
Learn the ins and outs of the luxury market, how to align your brand within it, and become fully prepared to take your business from mainstream to luxury.
In a nutshell: this is the wedding filmmaking + photography podcast for creatives striving for MORE in their businesses.
The wedding industry can be a challenging place to build a career, and we are here to help.
https://thelevelupco.com/
LEVEL UP: A Wedding Photography + Videography Podcast
The Brutal Truth About Why You’re Not Growing Faster
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In this episode, we’re doing something a little different. We’re recording together from the car for episode two of our Car Chats series… slightly unhinged, a little all over the place, but still packed with the kind of conversations we know you actually need to hear.
And today, we’re diving into a concept that has shaped so much of our growth over the years… the idea of “overpaying” in your business.
Not just financially, but with your time, your energy, your willingness to go further than what feels normal.
We’re sharing real stories from the early days… shooting weddings for next to nothing just to build experience, saying yes to everything, investing in education, and the moments where we overpaid without a strategy and saw nothing from it.
Because here’s the truth… overpaying only works when it’s intentional.
We also get into what this actually looks like in practice. The small details that elevate your work. The opportunities most people pass on. The difference between playing the short game versus building something long-term.
And the honest conversation around what we would do differently if we were starting again.
This episode is part mindset shift, part reality check, and part encouragement to stop doing what’s normal… and start doing what actually moves the needle.
Because the people at the top? They didn’t get there by doing the bare minimum.
This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/
And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps:
00:00 - 01:13 | Car Chat Intro: Road Trip Episodes & Casual Format
01:14 - 05:22 | The Concept of Overpaying: Time vs Money in Business Growth
05:23 - 08:32 | Overdelivering Early: Using Time to Elevate Your Work
08:33 - 13:09 | Building Experience Fast: Volume vs Perfection Mindset
13:10 - 17:58 | Strategic vs Unstrategic Overpaying: Missed Opportunities
17:59 - 22:03 | Investing for Growth: Education, Networking & Long-Term ROI
22:04 - 26:41 | Working On vs In Your Business: Time Allocation & Vision
26:42 - 29:13 | Motivation, Dopamine & Reaching the Next Level
29:14 - 33:49 | Final Thoughts: Going the Extra Mile & Embracing Discomfort
The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/