For the People: John Morgan on Building America’s Most Recognizable Law Brand

In this powerhouse episode of Fried on Business, host Jim Fried welcomes one of the most recognized names in American law: John Morgan, founder of Morgan & Morgan, the largest personal injury law firm in the United States. Known for the unmistakable slogan “For the People,” Morgan has redefined what it means to lead in the legal industry—not just through casework, but by creating a mission-driven brand that resonates from coast to coast.

In a candid and inspiring conversation, Morgan pulls back the curtain on his journey from humble beginnings to building a legal empire with more than 800 attorneys and offices across the nation. He discusses the vision behind Morgan & Morgan, how aggressive and consistent advertising played a central role in scaling the firm, and why branding with purpose is critical in any industry.

Morgan also dives into the values that have guided his business decisions, his commitment to access to justice, and how he continues to innovate in a space many consider traditional. From billboards to TV spots to digital dominance, Morgan explains why businesses—law firms included—must think like marketers to stay relevant and competitive.

Whether you're an entrepreneur, a law student, a seasoned attorney, or simply someone interested in how bold thinking and unshakable values can drive real success, this episode delivers insight, motivation, and a look into the mind of one of America’s most influential legal voices.

Listen now and hear why John Morgan is truly “For the People.”
🎧 Available wherever you get your podcasts.

---------------------

Jim Fried has been a real estate business person since 1980 and has had his own radio show since 2009.

Mr. Fried specializes in capitalizing commercial real estate transactions, unearthing urban land opportunities and is also a private lender.

He has been active in the real estate industry for many years as a financial intermediary, broker and investor. He has experience with many property types including, but not limited to: apartments, condominiums, retail centers, office buildings, industrial parks and health care – with a special focus on memory care.

Jim has closed over $3BB in real estate transactions during his career in markets across the eastern US.

Jim uses his communication skills to inform and entertain on his weekly podcast show – Fried on Business. Of course, the show discusses real estate, but he also tackles issues such as branding, sports business, philanthropy, entrepreneurship, public private partnerships as well as health and wellness.

He is also a mentor to many up and coming people in the real estate industry through his membership on the Board of The University of Florida’s Bergstrom Center for Real Estate Studies.

Mr. Fried is a winner of the Miami-Dade Public School Alumni Achievement Award.

Contact Jim via email at jim@friedonbusiness.com