Fried on Business

From Dead to Dominant: The Surprising Rise of Retail Real Estate

JimFried Episode 867

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0:00 | 14:38

For years, retail real estate was written off as the weakest sector in commercial real estate. E-commerce growth, changing consumer habits, and shifting tenant demand led many to believe that brick-and-mortar retail was in permanent decline. In this episode of Fried On Business, Jim Fried explains why that narrative has changed—and why retail has suddenly become one of the hottest sectors in today’s market.

Jim breaks down the key drivers behind retail’s resurgence. One of the most important factors is supply. Over the past decade, very little new retail space was developed, which has created a shortage in many markets. At the same time, demand has remained steady or even grown, particularly for well-located, experience-driven retail environments.

The episode also explores how retail has evolved. It is no longer just about selling products—it is about creating experiences. Restaurants, fitness centers, service providers, and entertainment concepts are now critical components of successful retail centers. These tenants bring consistent foot traffic and are less vulnerable to online competition.

Jim discusses how the shift in tenant mix has strengthened the sector. Landlords are more selective, focusing on quality tenants that complement one another and create a destination. This curated approach leads to stronger occupancy, better rent growth, and more resilient assets.

Listeners will also learn why capital is flowing back into retail. Compared to other sectors facing uncertainty, retail offers relative stability when properly managed. Jim explains how investors are reevaluating the space and why disciplined underwriting remains essential.

If you’ve been ignoring retail based on outdated assumptions, this episode offers a fresh perspective on why the sector is thriving—and how strategic thinking is driving its success.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

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Jim Fried has been a real estate business person since 1980 and has had his own radio show since 2009.

Mr. Fried specializes in capitalizing commercial real estate transactions, unearthing urban land opportunities and is also a private lender.

He has been active in the real estate industry for many years as a financial intermediary, broker and investor. He has experience with many property types including, but not limited to: apartments, condominiums, retail centers, office buildings, industrial parks and health care – with a special focus on memory care.

Jim has closed over $3BB in real estate transactions during his career in markets across the eastern US.

Jim uses his communication skills to inform and entertain on his weekly podcast show – Fried on Business. Of course, the show discusses real estate, but he also tackles issues such as branding, sports business, philanthropy, entrepreneurship, public private partnerships as well as health and wellness.

He is also a mentor to many up and coming people in the real estate industry through his membership on the Board of The University of Florida’s Bergstrom Center for Real Estate Studies.

Mr. Fried is a winner of the Miami-Dade Public School Alumni Achievement Award.

Contact Jim via email at jim@friedonbusiness.com