EP 42: The Power of Authentic Marketing: Alex Cattoni on Copywriting, AI & Conscious Business | The Mystic Millionaire Podcast - Danielle Amos

Today, I sit down with the incredible Alex Cattoni, founder of the Copy Posse. Alex is on a mission to de-douchify the Internet, redefine modern marketing, and build what she calls an “empathy empire. We dive deep into the power of finding your authentic voice, why polarity builds popularity, and how to create magnetic messaging that truly connects in today’s trust recession. Alex shares her journey from playing small behind the scenes to boldly stepping into her voice, her power, and her leadership, and how you can do the same. Featured on Forbes, Mindvalley, and Foundr, Alex is a five-time Ad World speaker, 2022’s Marketer of the Year, and a true game-changer in the world of conscious marketing. This conversation will empower you to own your voice, lead with integrity, and build a business that shines with truth, trust, and authenticity. Let’s do this!

Follow Alex Cattoni here:

Instagram: https://www.instagram.com/copyposse/

Website: https://copyposse.com/

YouTube: https://www.youtube.com/@AlexCattoni

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Chapters

• 2:58 The importance of finding your authentic voice.
• 8:47 Playing it safe is not what women need right now.
• 12:45 Three ways that businesses can do to build trust with consumers.
• 19:40 The messenger is more important than the message.
• 24:43 Alex’s tips on how to make your copy magnetic.
• 32:47 Build a trusting relationship with your clients.