S2:E13 Shannon Clute - Marketing and Innovation

October 26, 2021 Rebbecca Season 2 Episode 13
S2:E13 Shannon Clute - Marketing and Innovation
Show Notes

Oh, the places you'll go, Humanists!

Follow the many career adventures of Shannon Clute, humanities PhD-turned-marketing-guru-turned-higher-ed-innovator, and learn how one prolific and enjoyable side project changed his track forever.

Because: why live only one career life when you can live nine?



Dr. Shannon Clute is Director of The Hatchery, Emory Center for Innovation.  His career has been evenly divided between academia and industry, and in both sectors he has worked at the crossroads of innovation, brand strategy, media, and instructional design to launch numerous scalable edutainment initiatives that aim to drive broad engagement while serving a greater good. In 2005, he and Dr. Richard Edwards launched Out of the Past: Investigating Film Noir—the first film analysis podcast and among the first academic podcasts—which went on to be featured on iTunes, broadcast on Australian Radio National, and downloaded over 1,500,000 times.  He also created a series of four innovative multimedia edutainment courses at Turner Classic, which enrolled over 70,000 learners and drove more than 300M organic Twitter impressions.

Most recently, he served as Sr. Director, Brand and Communications for the Division of Alumni Affairs and Development at Cornell University.  Previously, he held several positions with Turner Classic Movies, including: Director, Business Development and Strategy, where he was tasked with building a cross-functional and collaborative culture of innovation to foster creativity and entrepreneurship in response to market disruption; Director, Marketing and Editorial, where he was tapped to build the marketing vertical and lead integrated marketing strategy, planning and campaigns.  Before his time in industry, Dr. Clute was Assistant Professor at Saint Mary’s College of California, and Visiting Assistant Professor at the University of Kentucky, where he taught courses in French and Italian language and literature.

Clute holds a BA in Italian from the University of Colorado Boulder, and MA and PhD degrees in Romance Studies from Cornell University