A chat with beef advocate of the year - Tucker Brown RAB

Tucker Brown, NCBA 2022 Beef Advocate of the Year, joins TSCRA Talk host, Kristen Brown, to share about his social media platforms. A sixth-generation rancher, Brown has more than 176,000 followers on Tik Toc and 52,000 plus on Instagram and received a combine 5-6 million views per month on average. 

Brown shares how the R.A. Brown Ranch in Throckmorton, Texas has historically hosted student tours throughout the year; however, during the 2020 COVID pandemic when the students were not traveling they decided to get creative and connect in a new way. He found that through creating entertaining videos and posts about the every-day life on the ranch he has been able to build trust with a large audience. “Edu-tainment” is a phrase that Brown said is his goal – to entertain while also providing factual information. 

Additionally, Brown talks about questions he receives and how he handles the critics.