Robert H. Frank is the Goldwin Smith Professor of Economics at Cornell University, where he has taught since 1972. His book Under the Influence: Putting Peer Pressure to Work explores how trends and social needs influence our behaviour, but how can knowing that change your life?
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Music credit:
Blues Sting by Alexander Nakarada
Link: https://filmmusic.io/song/4943-blues-sting
License: http://creativecommons.org/licenses/by/4.0/