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Parcel Carrier Diversification Strategy for Better, Faster Delivery
The New Warehouse Podcast
The New Warehouse Podcast
Parcel Carrier Diversification Strategy for Better, Faster Delivery
Jul 29, 2026
Today’s episode of The New Warehouse Podcast welcomes Ben Cronsberry, Head of Go-to-Market and Partnerships at Parsel. Parsel helps 3PLs and shippers access alternative and emerging parcel carriers through a single relationship and technology connection.
Cronsberry explains how parcel carrier diversification can reduce risk without multiplying operational complexity. He also explores aggregated purchasing power, zone skipping, branded tracking, and data-driven carrier selection.
Learn more about Pallite here.
