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3PL Leadership: Build Culture Before Adding Technology
The New Warehouse Podcast
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Welcome to this episode of The New Warehouse Podcast. Today’s guest is Chad Carleton, CEO of Good Company, a direct-to-consumer e-commerce 3PL in Springfield, Missouri. The business grew from the fulfillment operation behind Everything Kitchens after an outside brand asked the team to handle its fragile dinnerware shipments.
Today, Good Company expects to ship four to five million orders across only 20 clients. Carleton explains why the company goes deep with fewer brands and builds dedicated workflows around them. He also shares lessons on warehouse culture, peer accountability, automation, AI, decision-making, and the pressures shaping the 3PL market.
Learn more about Pallite here.
