If you are like every business owner, executive or sales person, when the lockdown happened you understood how important it was to be able to connect virtually to your patients and customers. Now virtual and digital communications are the norm. Connecting, networking and selling online will be the way of the future. What do you need to do to build a personal and business profile and where should you start?
Trudi Charest co-founded Marketing4ecps, a digital marketing agency focused on building digital advertising for optometrists, opticians, and ophthalmologists, in 2015. She is well known for designing, developing, and facilitating training and marketing programs for eyecare professionals across North America.
Trudi is a licensed optician with over 25 years of extensive eyecare experience. She also holds a Human Resource Management certificate from the University of Calgary. Her background includes corporate training in optical retail, territory management for Bausch & Lomb, clinical consulting with Optos, and the position of Vice President of Marketing & Training for Eye Recommend, one of Canada's leading optometric buying groups.
She is an international speaker, author, industry consultant, and business innovator.