OWA Talks Podcast

The 30in30 Challenge | Social Networking with Purpose during the Pandemic with Holly Rush

October 21, 2020 Stephanie and Sandra
OWA Talks Podcast
The 30in30 Challenge | Social Networking with Purpose during the Pandemic with Holly Rush
Show Notes

2020 was a year of many unexpected twists and turns. At the start of the pandemic, many of us were left asking....what does this all mean? When will it end? Is life ever going back to normal? The lack of certainty day to day left us feeling overwhelmed, stressed and anxious. And I knew I wanted to help. 


The 30in30 challenge was designed as a social networking outreach effort. To create new connections during an unprecedented time and to help those new connections navigate uncertainty and emerge on the other side with a greater sense of clarity and calm.


To get things going, I tapped 30 colleagues in my network and asked them to introduce me to 30 people in theirs who could benefit from professional support. Whether it was careers in transition, personal branding or strategic business questions and thought partnership - no problem was too big to tackle together. And the urgency was there to make an impact, fast. So the goal became 30 new connections in 30 days. 


What started as a relatively small outreach, became much larger than I could have imagined. And the result? Meaningful connections that yielded positivity in an otherwise uncertain time.

Holly has nearly 30 years of leadership experience building strong consumer brands with well-known global companies such as Luxottica, L’Oreal and the Gillette Company. Most recently, she served as CEO for Costa del Mar, a cult brand of performance sunglasses and was previously, President of Luxottica Wholesale North America. In addition to nearly a decade in the Optical Industry, she has deep leadership experience in the Beauty, Fashion, Luxury and Outdoor sectors.


She is a people and culture-first leader who is passionate about defining organizational purpose, galvanizing teams and developing next-gen leaders, especially women. She is also an active mentor, public speaker and non-profit board member.


Along with her husband and two (now teenage!) children, she resides in New Smyrna Beach, Florida.

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