OWA Talks Podcast

Welcome to the OWA Talks podcast from the Optical Women's Association! Our two hosts, Carissa and Tatiana, interview esteemed guests who connect, inspire, and lead women in the optical, optometry, and ophthalmology industries.

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OWA Talks Podcast

Wendy Hauteman, VSP Vision

August 05, 2025 • Carissa and Tatiana

As VSP Vision celebrates 70 years of helping people see, Chief Marketing Officer, Wendy Hauteman joins ‘OWA Talks’ to discuss how giving back can help you live a more meaningful and fulfilled life — both personally and professionally.

About the guest:

As the chief marketing officer (CMO) for VSP Vision, Wendy Hauteman leads the enterprise marketing and communications strategy to deliver products, services, and brand recognition to a diverse set of stakeholders, including more than 41,000 network doctors and 85 million members. In her 10-plus years with VSP, she has served in a variety of senior leadership roles including senior vice president of marketing for VSP Vision Care and global strategic marketing.

As CMO, she is a trusted advisor to the CEO and is focused on driving the company’s purpose to empower human potential through sight by building corporate social responsibility and thought leadership programs.

Hauteman’s 25-plus years of marketing and communications experience includes consumer-packaged goods and a comprehensive understanding of the optical industry, specializing in vision insurance and retail optical segments. Before joining VSP, she led marketing and visual merchandising efforts for the Luxottica retail chains of Pearle Vision and ILORI Optical.

She is known for leading high-performing teams and making a positive impact through charitable work. She holds a bachelor’s degree from Purdue University and a master’s degree in marketing and business from Xavier University.