Tools of the Trade: The Marketing Tech that will help you Scale your Business
January 20, 2020
Andy Lambert with Rob and Kennedy from ResponseSuite
A new survey tool?
Surely MailChimp, TypeForm and all the rest have this market sewn up?
It's what I thought until I met Rob and Kennedy, the joint owners and founders of ResponseSuite.
- How they think about surveys has very little to do with the survey itself, more about how to create perfectly personalized communications for your customers.
- How they'd built a version of the product on Excel to prove and validate the concept of personalization and the results they and their customers saw.
- How they've bootstrapped the business and have grown without the reliance on paid advertising.
For anyone that wants to improve their marketing outcomes or learn an approach to scaling a software business without burning tons of cash, this podcast is for you.
I hope you enjoy listening to it as much as I did recording it.