The joy of working in digital marketing. I'd not met Tracy or even heard of Wishlist Products until Rob and Kennedy of ResponseSuite (from Episode 1 of Tools of the Trade) introduced us.
Four episodes in and there's not one growth story that is not unique. Tracy has been plugging away at building his business for years, so it's not the runaway success story that you might hear in the media, but it's a story that shows grit, determination and how maintaining focus over the long term gives the best chance of a positive outcome.
This is a very timely episode, as more businesses realize the value in community and building deeper relationships with their customers, membership sites are becoming increasingly popular.
Tracy's views on the future of marketing are something I can definitely align with.
Enjoy the episode!