In Episode 6 of Tools of the Trade, I get the opportunity to chat with Geoff Atkinson, Founder and CEO of the SEO software company, Huckabuy.”
This podcast was actually the first time that we had met; and there was so much value in this 30 minute chat, that I'm so pleased we did.
We discussed Geoff's journey from starting at the ground level doing Email marketing for Overstock.com, ended up as their SVP of Marketing, and how he took that experience into the creation of his own business, Huckabuy.
We went deep into the importance of SEO, and how an understanding of the technical elements of SEO and podcasting have been key to building Huckabuy and landing clients like Concur, SAP and Salesforce.
If you want to hear what it's like going from the comfort of a paycheck to running your own business or feel like you need to understand the technical elements and benefits of SEO further, you won want to miss this episode!