Flipping the Script on Customer Advocacy - Polly Lambert, Head of Global Marketing, Retail Directions Artwork

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Podcast series GET AMPLIFIED where we’re going to be talking about everything to do with working in the tech industry from staying ahead of the pace of change to fulfilment and well-being.Hosting the series will be Sam Routledge former CTO at Softcat who will be joined by Vicky Reddington from the Amplified Group. The team will be joined by leaders in the tech industry who will share their stories. We are going to share things we wish we knew 20 years ago. This is not rocket science but, we are going to highlight many of the things we do subconsciously and with a more conscious approach, done with intent and purpose can be hugely impactful. We will break it down and make it practical! Like everything we do at the Amplified Group, we will keep it real, it will be relevant and it will be lively!

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Flipping the Script on Customer Advocacy - Polly Lambert, Head of Global Marketing, Retail Directions

January 20, 2022 • Amplified Group • Season 3 • Episode 3

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Customer Advocacy is the ultimate teaming between customer and vendor. Polly Lambert, an expert in advocacy in the Tech Industry joins Sam and Vic to share some thought provoking ideas on how to get the best from your Advocacy Program, whatever size company you are.

Vic apologises in advance for her whooping - but it is a great example of sub consciously doing the right thing, and learning for next time to make it conscious and deliberate! (This will make sense when you listen!)

Polly’s definition of Customer Advocacy:

“Using the voice of those who have, to earn the trust of those who could.”

Get a quick view of our conversation and key takeaways in the blog: Flipping the Script on Customer Advocacy - Amplified Group

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