In this episode, I sit down with Jamey Boiter, the Principle and CEO at BOLTGROUP - a design innovation firm that has been helping companies build better brands for 35 years. Jamey shares the story of his journey as a Graphic Designer and Brand Strategist, and how a company’s brand means so much more than a logo. Much of our discussion revolves around what Jamey refers to as a “brand ecosystem.” He lends a hand in helping me better understand the importance of the communication and culture around a brand.
As per usual, I bring up Simon Sinek and Seth Godin. I also talk a lot about Apple. That will not surprise our regular listeners, I know. But, how could I resist asking for Jamey’s opinion, a branding EXPERT, on the philosophies of these forward thinkers and the rise of one of the most recognizable and revered brands in the world?
You’ll be happy to know that I only digress occasionally, and spend most of the conversation listening intently to Jamey’s description of how the ultra-talented team at BOLTGROUP executes the mission of branding design innovation for some of the most successful companies in America, and beyond.
If you’re an entrepreneur that has struggled, as I have, with nailing your company’s brand, this episode is for you. So, lean in my friends, and get to know Jamey Boiter, CEO of BOLTGROUP.
Charlotte businesses recognized in this episode:
By James Kerr
Designing Your Life
By Bill Burnett and Dave Evans
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