In this session, we are going to show you a few simple ways to use public speaking to promote or market your product or service. In fact, using a speech to promote a product or service is a fantastic way to conduct a marketing campaign.
Using a Speech to Promote a Product or Service
There are a number of different ways to use a presentation or speech to promote a product or service. We will cover each of these briefly in this post.
Below are a few ideas for each of these categories.
Promoting a Product or Service in Personal Meetings and Sales Calls.
The most common type of speech to market a product or service is a sales call or sales presentation. Although this one has been around since commerce began, it is quickly becoming a lost art. As a result, those who can do this well, are now, highly sought-after in the business world.
Salespeople get a bad rap. Movies typically depict salespeople as dishonest and immoral. However, if a salesperson is dishonest, he or she may survive for a little while. Good salespeople, though, are trusted, confidants. They are problem-solvers and educators. So if you are using presentations to individuals or small groups as a way to promote your product, the goal is to educate your audience. Help them solve a problem, and they will buy the solution. Your speech shouldn't be about you or your product. It should be about the problem(s) your audience is experiencing and how to solve these problems.
In decades past, if you needed a new suit, you went down to the local department store. The salesperson in the store was an expert on suits. The salesperson would be able to educate the prospective buyer on the qualities of each style of suit, what was currently in fashion, and how to care and accessorize each suit. That role in stores is now gone (for the most part). For big-ticket items like electronics, cars, houses, etc. in times past, we relied on highly educated sales professionals to educate the buyer and to help buyers solve problems. Today, we rely on Google, social media, and YouTube to educate us.
You are Your Best Marketing
In today's world, there are a tremendous number of ways to share your expertise with others to market your product or service. These are just a few. But always realize, that you are your best marketing. A fancy proposal, a flash ad, or an expensive business card will not do nearly as much to promote your product or service as you sharing your expertise with a potential customer!
To access the full show notes, go to Using a Speech to Promote a Product or Service-Use Public Speaking as Marketing