Fascinating Women
Here is where fascinating women get comfortable. Chatting with Mark they reveal their journey, both the highs and lows, the events that have shaped them. These women share their values, their insights, their dreams, and accomplishments.
Fascinating Women
Jackie Rainforth- Force Of Nature -Disruptor -Boundary Pusher
Jackie Rainforth is full of fresh insights and joy. She discusses her life, emphasizing her belief in living life to the fullest and her tendency to push boundaries. She is a disruptor and encourages it. She shares a story about defying her father's wishes to marry at 14, leading to a brief marriage and subsequent divorce. Jackie highlights her inspirations, particularly people who face fear and adversity. She values honesty, loyalty, transparency, and integrity. Jackie recounts her near-death diving experience and how it changed her life, making her more assertive. She also discusses the importance of effective communication in sales, using neuroscience and psychology to enhance customer interactions.
Jackie Rainforth Bio
Are you working hard in your business – but not getting results?
Jackie has helped companies grow revenue by up to 77%—because she knows what it’s like to be on the other side: working hard and winging it.
Meet Jackie Rainforth—internationally recognized Sales, Leadership, and Business Growth Expert, and the powerhouse behind The Rainmaker™ brand.
She’s an award-winning speaker, best-selling author of The Badass Guide to Superstar Selling, and creator of Selling Made Simple™—a proven system built from real-world experience.
But she didn’t start out as a natural at sales.
Like many, she was unsure of what to say, when to say it… and felt pushy, awkward, and uncomfortable.
What changed?
She realized scripts fall flat, and personality wasn’t enough. Selling without a system - is like driving a car blindfolded—too many wrong turns, time wasted, and missed opportunities.
Her gift?
Simplifying sales into clear, repeatable steps anyone can use.
She became the #1 sales rep at every company she worked for—for decades. And those she’s trained? They’ve done the same.
Her latest breakthrough—The Entrepreneurial Shift™ Series—empowers businesses and teams to future-proof by leading boldly, selling with strategic precision, and driving innovation, differentiation, and accelerated growth in today’s highly unpredictable world.
A LinkedIn Top Voice, Top 500 Global Professional, and Top 1% Social Selling Index, Jackie equips leaders and sales teams with the tools and confidence to
make it rain—results, revenue, and relentless growth.
About Mark Laurie - Host.
Mark has been transforming how women see themselves, enlarging their sense of sexy, and expanding their confidence in an exciting adventure that is transformational photography.
http://innerspiritphotography.com
https://www.instagram.com/innerspiritphotography/
Sound Production by:
Lee Ellis - myofficemedia@gmail.com
Foreign you're listening to fascinating women with Mark Laurie. And now, Mark Laurie,
Mark Laurie:hello everyone. I'm Mark Laurie and welcome to fascinating women today. I have got Jackie rainforth,
Jackie Rainforth:hi Mark, how are you doing?
Mark Laurie:Well, Jackie, how about yourself? Great things. So we got some. You're a fascinating lady. I mean, a lot of women don't quite fit that, but most my clients do, of course, or most of my guests do, but, but you do. You've got a very wild, energetic life. Oh,
Jackie Rainforth:well, thanks. Yeah, it's been, you know what I believe in living life to the fullest, but, yeah, I've kind of had that nine lives thing happening for some reason, I don't know. I've been
Mark Laurie:Were you always like this, like when you're a little kid, you're kind of the outrageous kid.,
Jackie Rainforth:Well you know, there are those kids that kind of stay in line, listen, never, kind of go outside of the box. I was always one of those kids that was, I was always in trouble, right? Like, pushing the boundaries, getting in trouble, yeah. I was that kid, yeah. I was never that. I was always speaking up, standing up, doing things that, yeah, always, nothing's changed. What's
Mark Laurie:Whats a good example of something that you did in your youth where you stood up and and put a stake in the ground? Said, no further.
Unknown:Oh, no further. Oh, my gosh. Oh so many things as a youth, I mean, as a youth, Oh, my I had a boyfriend, okay, I had a boyfriend. I was 14. He was 17, and my dad said no, and I said, Yes, and who it was, it was not good. It was bad. Actually. I thought they were going to come to fisticuffs for a day, and, and, yeah, oh, it was not good. I ended up marrying it my dad. My dad took me out the day
Mark Laurie:not a teenage marriage. This is a real life marriage, right?
Unknown:Oh, this is a real life marriage and he offered to pay me. He said, please. He begged me. He he gave me, he was giving me money. He was paying me not to get married. And I said, No, I'm doing it. And yeah, end up getting divorced, like, a year later.
Mark Laurie:But, yeah, but yeah, so dad knew
Jackie Rainforth:Yeah. So that was, that was, that was something, right, yeah, yeah, yeah, I was, I was kind of, I've always done that. I've always pushed the boundaries.
Mark Laurie:What who inspires you?
Jackie Rainforth:Oh, so many people. I've, you know what? There are so many people that inspire me. There are so many, just so many things inspire me. So many people inspire me. Throughout my life I've had I've been really lucky. I guess I try to look for opportunities in things that people say, things that people do, the little things in life. I mean, who inspires? There's so many. I Well,
Mark Laurie:what kind of things then inspire you? Like when a person you go that person inspired me? What is it that triggers that inspiration? Viewpoint from you?
Jackie Rainforth:People facing fear, people showing courage, doing things that that that show, yeah, that show courage, I think, more than anything, facing fear, because I think that's the thing that holds most of us back, right? It's, you know, I always talk about us as we all have that voice inside of us. We all have that voice that says, I can't do this. I I'm not good enough. I don't belong. And, you know, it doesn't matter how successful you are, it doesn't matter what age, or it just doesn't matter how we all have that voice. It doesn't matter what we're doing. And I think for people to push past that boundary that I think inspires me more than anything, or, you know, for people to be outrageous, for people to think outside the box, for people to those are the things that really inspire me. When you can see that they've faced adversity, when they've faced pain, when they've faced that fear. Those are the things that inspire me. You know where they've really had to push the boundaries. They've had to push the boundaries, where they've stood up, where they've stood up to something, where they've had to speak up and stand up against something and really be brave. Those are
Mark Laurie:what three beliefs guide you. In What's your core, truths or pillars that that define you and your mind, honor,
Jackie Rainforth:honesty, like honesty is important, loyalty, I really believe I'm loyal. I'm loyal to people. Honesty is important, being truthful and transparent. I think we all need more of that. I think I think the world needs more of that. Politicians need more of that, but I think business needs more of that, a lot more of that. I think there's, you know, there's been too much, too much without, I think, yeah, honesty, loyalty, transparency, what else is really important to me, integrity,
Mark Laurie:integrity. So with loyalty, what? How does a person become worth being loyal to, or a company or something like that,
Jackie Rainforth:like, why I always play by three strikes, you're up. Okay? I think that you give people the benefit of the doubt. I think miscommunication happens a lot. I think there's three sides to every story. I think people need to be heard. I find too often that people don't take the time to listen when there's a problem, even a customer service so I see, you know what, customer service is becoming a big deal. And I think that companies are really losing it when it comes to customer service. I think that the bigger companies are cutting themselves off, and I think it's horrible. I think that they're shutting they're using technology to shut the door. Create distance a barrier. Distance, a real distance, a barrier. I think that leaders, you know, and I can give you stories, but, but leaders are saying, are pushing back and saying, Oh no, get that person to handle it. They're not, they're not being accountable. And that's where the integrity part comes in. I think that when there is a customer complaint, I don't think that leaders of companies or are listening to both sides of the story. I think that they're just listening to one side, and they might just completely discredit a client, which is really dangerous, I think, because it's those clients that are paying the bills. And word of mouth today is, you know, I had someone say to me, oh, you know, our social it, we only have 3% complaint rate. Yeah, that's because only one out of 26 takes the time to go on social and put a note there. But hey, yeah, if you think it's that great, go for it. But I think they just make assumptions. And I think that I think a lot of people make assumptions, and that can be dangerous, and so I think that's where, yeah,
Mark Laurie:what personality trait are you most proud of that you shine up and get this is my peak personality trait. I Hmm,
Jackie Rainforth:I don't know. What do you think? I don't know. Mark you. Tell me, what do you like? I think you know our strengths can be our weaknesses. I think my honesty sometimes is I think, I think my willingness to help people, I really do. I'm genuine and caring, and I think that's
Mark Laurie:s, it comes across strongly, yeah, does it
Jackie Rainforth:like, Oh, good, that's good. That's, that's important. I think it is, you know, I really want to help people and but sometimes, you know, I do ask, Oh, maybe I don't. I don't know.
Mark Laurie:Things that I've noticed this becomes where you're where you're wanting to help kicks and even the conversation that we've had, part of this is that you, when you meet someone, you You ask questions, and you find something quick, and it can almost see a part of your brain working. How in this moment can I help this person, like it's, it's almost a visible thing, and you, you don't, you do without even thinking, like you're a person comes up, you never met, you have a short conversation, and you can almost, I've watched you in various functions we've been out to. I could almost see you as you're looking at because you really absorb a person, like you're really right in that moment. And I can see you looking for a way to help them, like, even, like, not a long term help. But what, what could you do for them right now? And that that shows up all the time with you? It's one of the most remarkable
Jackie Rainforth:things. Thanks. I, I don't know if that's because of this, the new desk of a thing, or, I don't know, I have
Mark Laurie:not a lot of people. I've been through near death, actually been dead once before, but with your near death experience, what? What was that like? Coming out of it, going into it,
Jackie Rainforth:going into it, was confusing, because I wasn't I thought I just swallowed water. I didn't realize. And then it happened in stages. So I felt, I felt my lungs underwater, above water, underwater. 45 feet, right? 45 feet. I just had my picture taken, being a goof, that I am right. I do the Fonzie thing, right? And when I turned, I thought I swallowed water like because, you know, I thought maybe, oh, my regular might have slipped and I swallowed what? That's not what happened. What happened was because of I found out later, my body couldn't tolerate negative water pressure, and because I was underwater, the capillaries of my lungs all ruptured, filled with fluid, and my heart had stopped, so as they were filling with fluid, my I couldn't breathe, and that's what had happened. And then when my heart stopped, I actually crossed over. But in the moment, I could feel my lungs filling, and I thought, Oh, I must have swallowed water, right for rational reasons. Yeah, I'm trying to figure it out. Meanwhile, my husband's swimming away with the other guy, and I'm like, Hmm, what's going on here? But when i So, I could feel myself slipping, but when I did cross over, I mean, it was amazing, right? Because it says it's like, it's just this warmth, this, oh, it was amazing. And, and I was just in this moment of like, I can't even explain it. It was like, I'm speechless, right? Very rare, right? Because my husband calls me Jackie, Jackie, so, but it was, it was like this warmth and this, I mean, it was just glorious and and then all of a sudden, my husband, who was like, 30 feet away, he's there, right in front of me, and he's waving goodbye. So I was confused, and what I didn't realize at the time is, because there's such a lack of oxygen to the brain, right, there is confusion in the brain, right? So I was like, what's going on? But then I put it together. Oh, I can't breathe, Oh, I see a light, oh, husband saying goodbye, Oh, I must be dead, yeah. And then I begged for my life, right? And I don't know what other people's beliefs are, but my belief was in God and, and I'm like, please, I promise, you know. And I mean, I talk about it like it's nothing, but it was pretty traumatic. And I was like, you know, I promise I'll do better. I'll be better. I you know, I've got kids, I've got family. And I mean literally, begging, begging. And, and I received a message, and the message was, Jackie, you haven't been listening to the signs and signals. I had previously absolutely crushed my foot. I was going out to work one day and didn't see in the dark, I tripped over my 120 pound dog. Hit a high heel shoe. The shoe flipped up and peeled the bottom of my foot, broke every bone across the top of my foot, and had ripped all the ligaments and tendons to my toes to the mid foot. So that's a message, yeah. Two surgeries, seven months no walking, weight bearing or driving, and two and a half year of learning to walk again, having to walk, like, two and a half year recovery. So, yeah, you know, God whispers in your ear, he taps on your shoulder, and then he bumps you on the head, because I didn't learn with the foot right? Shocking, I could even wear heels again. My surgeon says I'm like, one of only two people that don't have pain every single day and actually walk, let alone if you saw me and heal me. He said it was going to be a Birkenstock girl for the rest of my life. But again, I break those rules. I push the ground like, No, I'm not. But anyway, and so yeah, the message was, you haven't been listening to the signs and signals. You have many gifts and talents you need to help people feel more confident and successful and in business and in life, you have a new path ahead. And as quickly as I went to, I came to to the dive master, shaking me, tapping on my mask and saying, you know, trying to get me to in his mind come to. He later said he had seen my body go limp and my eyes rolled to the back of my head. He caught me up, I'm coughing up. And, yeah, I spent three days in ICU clinging to life, another week on the island of Cozumel, and and, but no heart or lunch. That's when I left my highfalutin career and and started doing what I do today, but everything, it's always there. How can I help people feel more confident and successful in business and in
Mark Laurie:life? That is really good.
Jackie Rainforth:Long story
Mark Laurie:is that probably be your turning point of your life. Then that
Jackie Rainforth:point it. It, yeah, for sure, it really changes everything. It was a very difficult position for me too, because it changed who I was in terms of, before I would just, you know, people were mean to me, I'd just take it, stuff it down, and not say anything. And I thought it was bossy or pushy before, well, afterwards I would start pushing back, right and and I changed. I changed my friends. I changed because I found that, you know, I put up with a lot right afterwards I didn't. And IT people, I changed, and it changes the way people interact with you. It changes they don't like when you come back different. And that caused a lot of problems.
Mark Laurie:Well, I guess you've got people who are used to pushing and not you never pushing back, and that's the framework the friendship or the relationship, and then all of a sudden you take a stand. It's like, well, that's not what we want. I remember when I was taking a course to improve myself, constant learning, and the guy said, okay, so you have to make a choice, because if you go on this course of improvement and revealing who you are yourself, your friends are going to change, and so some people aren't going to like what you're doing, and your choices are to live a small life and make them happy, or lead your big life and leave them behind. He says, sometimes that's parents, family, spouse, close friends, and that sounds like that's what you experienced,
Jackie Rainforth:yeah, but it's taken me a really long time to come to terms with that, to do that, to become confident enough to do that.
Mark Laurie:How does it feel when you've had a long, I'm guessing, a long time friend, that you suddenly had a moment of clarity, realize that this isn't healthy and you but you still got the feelings of long time how do you process
Jackie Rainforth:that? It's been really hard. It's and especially when the friends have always been husband friends, and they're connected, right, right? And I knew a long time ago that it wasn't quite right. It wasn't working for me, that, you know, when I had been accepting behavior that wasn't working for me, right? And, you know, there were a lot of things that had and part of that is that whole healing growth process, and it doesn't, you know, you don't just change, and you don't just get these aha moments where, oh, and by the way, they don't quite accept you the way you were, oh, and by the way, you have to make change. Oh. And by the way, these are the things you're going to have to do. It is a long, horrendous, painful process, process that happens, and it's taken me a long time to come to terms with it. And, I mean, I'm great now, and I feel like I finally get it, but it's very and you, you know, you go through that grieving process, the anger, the hurt, why me? Why is this happening? I don't understand. Am I making the right choice? Have I done the right thing? Is it all
Mark Laurie:me? The self doubt must be really strong. I'm imagining there's a transition where you go, Oh, this isn't working for me, which is page one. And then you got to get to the point where they've been left behind, or they've adapted. If they're, if you're really are important to them. They find a way to adapt that in between part of doubt and impersonation and posture imposter, where you really because it's to their advantage to get you back to where you were. That's the one thing that was explained to me, is that they're, they're actively working to have you return to your previous state.
Jackie Rainforth:And I didn't, yeah, and then I have my husband, and if you have a choice to make him right, that's tough. Am I doing the right thing? But I knew in my soul it was doing the right thing for me, because I couldn't keep going right. We evolve, we change. And isn't it Dr Phil that said, you know, marriage, even right under the age of 27, three out of four don't succeed. Why? Because people change. You either grow together or you grow apart. It's friendships. You either grow together you grow apart. It's the same thing
Mark Laurie:I had that I was on Jen, my wife and I are very different. She's very practical. We're balanced out, and I'm very behind the sky, so I get to see some of the sky, and she keeps my feet in the dirt. But I remember at a point when I was taking these courses, and it was like I see myself growing, I did not want to leave her behind, and so the thing was to help her grow too, so that she'd be in the same kind of path. So we've got our 50th anniversary coming up, so I. Worked 5050, years, 20. So I was, I was a kid. She got, she was, he was older than me, so she was able to, actually, she worked very hard not to shape me, but, but there's some kind of things, yeah, so it's been, it's been pretty good.
Jackie Rainforth:Congratulations. That's awesome. That's rare, right? That's rare, but you're right, and it's, it's tough, it's tough
Mark Laurie:through all this. How do you now define success? Because it sounds like you had a vision of success before, and it's a changed vision now. Oh sure. How before your moment of clarity? How did you see success?
Jackie Rainforth:Well, I've had, I think throughout life, I've had different, like many people different, right? In your 20s, it's like, okay, let's just pay the mortgage, right? And then I think in your 30s, it's like, oh, I need a title. And in the 40s, is like, Okay, we, you know, we success. What is success today? Success, I feel like, you know, emotional healing for me is, was success, being happy and having peace, that's success. That's success for me, huge.
Mark Laurie:So finding peace. That's a that's a tricky thing. It's an ongoing process. How do you find peace? What's your process to get stay centered,
Jackie Rainforth:understanding that not everybody's gonna like me. I am not gonna make other people happy that, right? I used to think that I everybody needed to like me, or that it was my responsibility, that, you know, yeah, I used to think that, and I can't do that. I can't do that, not and other people have issues, and when they're mean to me, or if they say things, it's not always me. That's the cause,
Mark Laurie:right? It's a bit deeper thing, yeah. So do you cut people slack? I gather. So if someone goes back to the three strikes and stuff like, you sit back and go, Okay, so,
Jackie Rainforth:and I think that's part of it, right? I think that's just part of maturity. I think that's I think there's a lot of maturity in things that go on, right? I wish I knew now, or I wish I knew in my 20s, what I know now.
Mark Laurie:I think it's hard to find peace with today's technology, because
Jackie Rainforth:technology and I right? I mean, I grow, I learn my it. Guys laugh at me. They go, Oh, Jackie, you know, a lot more than the average bear. No, I don't, but it's hard. I struggle like, you know, the kids today, they grow up on it, you know, you see little two year olds, but it's,
Mark Laurie:it's interesting. I'm from the generation that we built the computers. Like we had actually assemble our own computer. So we had, we'd get the box, and we'd put in the boards, and until I switched to Apple, which was a much easier life. But
Jackie Rainforth:okay, I'm from that generation we didn't build. I was like out partying
Mark Laurie:and drinking. I was not building a computer. I'm older than you. That's probably the deal. But I find a lot of the kids who deal with technology today that surface technology, like, if something's they have the app, it's all complete, but they don't really know how it runs or what's behind it.
Jackie Rainforth:Who cares, as long as it works, right? Okay, that's it. Like, do you care? Yeah, I do. Oh, that's because you're a green personality. You are an analytic. That's why. Oh, my gosh, okay, I'm
Mark Laurie:safely curious about things. Yeah, I see that my mind, which I think is Jan, often disagrees, but it's my constant curiosity of what makes things kind of do people understand you?
Jackie Rainforth:People get you. No, does it bother you? People make assumptions about me all the time because it was such a goof, right? They think I'm dumb. That's okay. I use it to my advantage. People, you know, listen, I do all this. I do personality training, right? I I also talk about, I make people do this exercise where, you know, they see someone walking down the alley dressed one way. They see someone else walking down an Allen, we make judgment. You bet we do. It's human nature. People make judgments all the time, all the time, right? That's
Mark Laurie:my craft. Like people understand how, when you have a bad photograph on your LinkedIn, pay anywhere, and you just snap because it's a photograph. You know, people are making. They make more. Saves into the photograph than your whole document beneath it. Of course, massive.
Jackie Rainforth:Course, they do, right? And, and I think, yeah, it's that's why I'm so impressed by your stories. You need to get your stories out there, my friend, we will do that. Yeah, because if women knew how much confidence you instill in them with your photos. Listen, you have a huge market out there. I'm like, all over
Mark Laurie:this, looking forward to getting into it. Yeah, it'll be good. What's the best advice you've received?
Jackie Rainforth:Oh, well, I've received tons of advice. So every time I meet someone like that, you know someone, I always ask them, what are your top three pieces of business advice? So someone, you know, it's hard to create conversation with people, but when I meet someone that's super successful, that you know, owns company, that you know, it's hard, what do you talk to them about? Right? Like, I have a bevy of questions, I always okay, right? Questions? Plan prepared in practice, because that's what I teach. And I do ask, and I will always ask, what are your best three pieces of advice? And I get some great answers. One of the best ones that I ever got was from the owner of Cal bridge homes, and he said, when times are bad, when times are good, always make sure you max out access to credit because he said, when times are bad, you're getting down for a business owner, I thought that was brilliant. That's great advice. That was great advice, right? Yeah? I, yeah, I, I've received such great advice over in life. I don't know, but that was always one of my favorites. That
Mark Laurie:really stands out. I love that because it assumes a whole bunch of stuff is going to happen that is so wonderful. What are you curious about right now?
Jackie Rainforth:What am I curious about? I'm curious about the future, so I'm always curious. I love research. I love cutting edge, and I don't want to get into it too deep, but there was a company, a Japanese company, and I'm posting this tomorrow. You'll see. But there's a Japanese company, and they had gone against their typical morals and values. So a company, Japanese do not believe in letting people go when you go to work for a company is a Japanese company, their culture is that they keep you on for life. It's right, that's their culture, and that it's the leaders responsibility to make sure that you're trained and that you're nurtured and and if something goes wrong, if for whatever reason, they'll kind of shift you within the company. They don't like to fire people, and they had let I know 2028, people go. And I'm like, out of the US, and they're a huge manufacturer, and I'm like, Why? Why? Right, that's where my man, we're a little alike. I am curious, and I started looking into it and what happened. And I look into the US and 2025 and and globally to massive, massive layoffs are going on. And I'm talking big companies, 1000 here, 6000 there, huge, right? And I'm looking at the types of companies which really stood up, automotive, cosmetic, alcohol, banking, those are the last industries that should ever have any type, right? Because they say consumers, those are the last things that are going to be
Mark Laurie:hurting want my keys.
Jackie Rainforth:Yeah, right. And I'm like, okay, but anyway, so I'm looking at that. And then the other thing that I looked up savings. So after COVID, everyone was spending money, right? We've been cooped up for too long. Someone's going on holidays and buying things. They're doing things they're having fun. Right now we have the highest distrust levels on the Edelman trust scale scan, and we also have the highest savings levels in the history of man, wow, in the US. And I'm like, Oh, I'm very curious about the future. I think there's a recession coming. And I think in the US, not that you know what's going on with Mr. Trump, but I think so, I think, I think it's going to be very interesting what happens. And Todd Hirsch is one of my favorite. He's, he used to be the economist for ATV, right? And he was speaking and he said that, you know, we're in wildly unpredictable times, yeah. And which is true, but it's going to be interesting to see what happens. It'll be very interesting. And so, yeah, that's what I'm curious about.
Mark Laurie:Now, you're a disrupter, yes, how did
Unknown:you you are you're looking for? You told me earlier,
Mark Laurie:you're looking for disruptors, but you are the you're looking for, like, kind of people you like to disrupt stuff,
Jackie Rainforth:I guess. I am. I never thought of it
Unknown:that way. Light
Jackie Rainforth:bulb moment, yeah, I guess I am.
Mark Laurie:You're at the forefront of it. Oh, let's follow her. She's disrupting stuff. She's kicking the cans. Or I want to do that looks like fun. How do you like that revelation? That's your disruptor. I assume that you'd always think that's what you were.
Jackie Rainforth:That is just mark. I just had a light bulb moment, my childhood, my like, all of these moments are just going in my head. I'm like, Oh my gosh, yeah, thanks.
Unknown:He'll go, duh. Sounds
Jackie Rainforth:like, what? Without saying, yeah, oh, you never realized that before. No, I'd never really put two and two together like
Mark Laurie:that. What do you like about being disruptor? I don't You're aware that you are. Oh,
Jackie Rainforth:let me think about that one. What do I like? Well, I think here's the thing, change. You don't have change without disruption and, and that's the big thing, right? We you know, without change, you have to have change for society to move ahead. You have to have change for things to happen, and whether it's in your personal life, whether, right, like, we don't grow without change, yep, and if people maintain the status quo, there's there's no growth. And we need, we need growth, whether it's in a garden, whether it's in our homes, whether it's in our personal lives, whether it's in business, we need growth for this world.
Mark Laurie:Do we need time? I'm thinking like, for example, muscles when you're working out, the way you grow muscles is we shred them, and so you wreck your muscles first, and they heal and they're bigger. That's the process of getting stronger for it. Do you see disruption as a continuous process or a disruption? Pause? Disruption, pause.
Jackie Rainforth:I think that continuous disruption pause. I know that I would like drive my husband nuts if I was continuous. I think it's, you know, as Sandra Yancy says it's the year of the snake, because, why does the snake shed its skin? Because it needs to grow. And it only happens, what? Once a year, right? Yeah. So it can't happen continually. I think we would have chaos if, and isn't that what's happening in the world right now? Yeah,
Mark Laurie:yeah, it's a massive people, yeah, it is, it's, it's, it's gonna be interesting where we wind up. Yeah, some with you. I believe change, often forces and sometimes, like from your foot to your near death experience, sometimes change really requires. When you're in the middle of it, like, Oh, my God, this is enormous. When you get through it, you go, Oh, that was that was a needed change.
Jackie Rainforth:Yeah, absolutely needed change, because the growth was required and interesting too. So Todd had said that he feels Canada needs to get fit, that we've been hiding under NAFTA for too long. And you know this business concept I have the entrepreneurial shift. It's the same thing that when you maintain the status quo and you become competitive, you know, complacent and stagnant, you need change and growth, and you need, you know what I'm saying, we need to think like entrepreneurs in our businesses. And not not entrepreneurs think like entrepreneurs, but organizations need to think like entrepreneurs, and they need that innovation. They need that yeah,
Mark Laurie:as you're talking about that, I'm thinking of relationships as well. Relationships do you think as entrepreneurs like when you like, if you have because Trump are nimble, they're risk taker. And it's every time says risk taker, I keep on thinking of stunt men, because you see in the screen a guy doing insane something or other, right? You think, Oh, my God. But when we think of doing it, we just think of leaping out when the stunt man does it. He's prepared. He's got safety things. He's researched. He knows it's like, I was just learned on Tom Cruise. His stuff will take six months to set up a stunt. They're ready for it. They're ready for this massive leap. So it's not a blind, sudden, spontaneous thing. It's like, ah, let's do that. Then you get serious about how you're gonna do it, like, how's this gonna work so I can survive. But you know, you're taking your thought through that, that businesses, big businesses need to be entrepreneurs, be light and nimble, but relationships do too. Like, if relationships became entrepreneur in nature, you. Yeah, they become much healthier,
Jackie Rainforth:well, and I think everything needs to be shaken up, disrupted, stirred, yeah, right. Otherwise they get boring. And then what happens, right? It's, it's not good, no. And I think we all need a little that,
Mark Laurie:right? Yeah, that kind of sparkle piece. Well, yeah,
Jackie Rainforth:you know, distance makes the heart grow fonder, or date night, any of those things. Those are things that shake things up just a little bit, right? What's out of the moment? What
Mark Laurie:would you say to your younger self, like 20 year old you? I
Jackie Rainforth:Oh, what would I say? I would say, one, it's okay to be you, embrace yourself. You don't have to change for anybody. Two, it's okay to stand up, speak up and be you. Three. You don't need everybody to like you.
Mark Laurie:Those are powerful. Well,
Jackie Rainforth:the stat that I learned that I think changed my life, 25% of people are going to love you, 25% of people are going to hate you, and 50% of people are like sheep. They're going to mob either way. That changed my life, yeah? Like, it's impossible. It's impossible to have everybody like, you can't and and people judge. And people, yeah, they can take one look at you and hate you and be part of that 25% or people who look take one look at you and love you, and that's part of the personality thing, right? Yeah, depending on whether they're an analytic or whether they're a creatives, love you analytics. Not so much if you're
Mark Laurie:so I came across this thing that was so cool. The guy goes, what would he do it yourself? And he goes, Well, what I've discovered is that everybody, I think everybody's thinking about me, but they're not. Hardly anybody ever thinks of me at all, or anybody else. And that's, that's an incredibly freeing concept, that that you're trying to please people, but they really don't care. It doesn't cross their mind,
Jackie Rainforth:no, and people hurt. People hurt others, and they don't mean to
Mark Laurie:well, there's, there's two types. I think you're right. I think there's a small group of people who are intentionally mean by nature, and they're trying to find your hot button. But majority of people aren't even aware that, and they truly didn't intend it, like if they'd be horrified if they discovered that you felt slighted. And yet so many people sort of leap like, that's the problem with social media, is it's easy to you're you're being trained to ramp up fast, yeah, and sit back and face to face, I'd catch a Slack, yeah.
Jackie Rainforth:I didn't realize that. You know, for people, this is something that I learned through my journey, is that when people are in a bad place, they respond with the 4f right, fight, flight, freeze or fawn. And, you know,
Mark Laurie:I've never heard that that's intriguing.
Jackie Rainforth:Oh, isn't it? Yeah, oh, it's very so you think about it, if people are not in a good place. So when I do my training, and so I do the dark side of colors, so the dark side of personality, how do people, how can people manage stress, frustration, conflict and ego, right? Right? I give them the tools to help, but you think about it, if people aren't in a good place, they're either going to fight back, right? They're going to flee, right? They're going to shut down, walk away, they're going to Fauci they're going to try and get you to agree, like them whatever, or they're going to just freeze, fight, flight, freeze, and Fauci, that's
Mark Laurie:intrigued always, the thing's always given us in a scary moment, it's fight or flight. Hadn't thought about the other two like, that's the first time that's been introduced to me. There's a fun the person doesn't flee, they don't fight, they sit back and kind of suck up, you know, or they just lock up. You think, Well, he's useless and she's useless, whoever you know, yeah, gender neutral are useless in a fight because they just lock up and you and that's the thing with them, with the moment you you never know how your beliefs are until you're faced like whether Do you really believe this, and suddenly you're faced with something, and you act upon like you until, until you're in a crisis. I had a client one time where he's been interviewed, and he was talking about this interview, and is a farmer. He said, Have you ever cheated your wife? He said, I don't think so. He says, No, it's pretty obvious. He says, No, I'm in a small town. I'm a farmer. There's never been an opportunity to cheat, so I don't know if I would or not until I have the opportunity. So you don't really know what you're going to do until the opportunity is in front of you. Interesting. And that's those four things really come powerful that way, because you don't know which way you're going to instinctively go. And that's where you guys training can kind of convince I've got sorts of trainings. You react to certain situations in certain ways. You step up into it. I years ago, I learned how to fall properly, to think once a kid is keto. Okay, it just became I trained it so hard. Became part of my body. So here I am. Let's go like 5060, years later, probably closer to 65 years later, stepping on my studio. And I got a board to keep the mice out. Jen, what's up? Okay, a foot catch. I got a box full of stuff. Hit this board. Okay. I got my glasses, I got my phone, and I'm falling onto the freshly done paved, rock stone walkway, right? And I do a roll, I come up, everything's fine, but it's it's your body responds, right? It's not the training that comes in. Do you find training really sets you apart?
Jackie Rainforth:Oh, yeah, absolutely, absolutely, because what I do is very different from everybody else, right? Yeah, and, you know, I simplify processes so that they can stay in right brain, right? Or stay in left brain instead of going right brain. So when you're in your left brain, which is your analytic, your like your memory, you can stay in logic, right? So you can listen to people, and you can hear what they're saying. You can listen for the clues, because people aren't going to tell you their deeper emotional need when they're buying. But let's What was the last thing you bought? Something big. What did you buy? Was there something big that you bought?
Mark Laurie:Something big that I bought? I'm thinking of buying a camera that's coming up the computer, toys, okay,
Jackie Rainforth:toys, right? But you buy the toys because you absolutely need them.
Mark Laurie:The biggest thing we bought was a car for my wife, okay? And the transition happened for her. It was both of us. Me the car, right? Yeah, I've got a vehicle. This is for you. And when she changed was where she's known us, both of us will, you know this whole thing. But really it was for her. I said, so what? And so she get I was gonna pick the color red. I love red burgundy. And I said, what color you want your car to be? I want my car to be blue. That moment, it was her car, right? We were buying her car,
Jackie Rainforth:right? And it's based on emotion. So when we purchase, we purchase on emotion, and then we justify it with logic. And then we'll go, right, because we'll say, Oh well, I didn't really need that fancy of a car. I didn't really need that blue car, but I sure like that blue car. And then we go, oh well, the payments are a little high, but that's okay. I'll make it work, and that's how we bought. But what happens is, when we're purchasing like that, and the person is selling to you, they need to find out those real triggers inside of your head, those emotional triggers, and that's when they need to be listening to you and asking the right questions and really listening. And most people don't do that, because if you were selling, like, if the person was selling, I don't know just a blue car, or if he was just selling a car, for instance, say it was, I don't know a convertible, right? He was just selling a convertible. And he didn't know that you needed a blue convertible, right? But he was just selling convertible. Someone might want a convertible because it's what they've always dreamed of. Someone else might want it because, you know, they wanted to go fast and feel the wind blowing in their hair. Or someone else might want to come in and buy it because it was a blue convertible, right, right? But if they don't ask the questions,
Mark Laurie:you don't never
Jackie Rainforth:gonna get the answer. But if they ask the questions and they listen and they figure out what that is, they're gonna sell that car in seconds. But people don't do that, and they don't,
Mark Laurie:they're usually listening to find out, getting ready to say what they're going to say next, as opposed to listening to what it's going to be.
Jackie Rainforth:It's even worse than that. Usually they do what they call a product dump, okay? And they don't even ask you questions. No, they just start going rambling, oh, in this convertible the top goes down, and it has this many horsepower, and it has, you know, has eight drinkups in it right now, they do a product dump. 50 at least 50% start selling features. They don't even sell benefits. They sell features,
Mark Laurie:product. Yeah, that is so wild, isn't
Jackie Rainforth:it, yeah? And so I have created these really simple processes. So yesterday, I was training and, and I have a three step overcome any objection, right? Three, three simple steps, and, and the people that were on the call were like, No way. Questions
Mark Laurie:are important. There is a guy, an investor, and he really high and high success. Investor, and you had to pay$50,000 so he could ask you five questions, money is non refundable. The investor, you had to pay. He's an investor, okay? And he Oh, God, right. Okay. So he comes to you, come to him. He says, Great. Before I ask you the five questions, they'll determine if I'm gonna hire you or I'm let you hire me or not, you have to pay $50,000 so you pay $50,000 and you sign Indy. You can't tell the five questions are. He's refined them. He asks the five questions, then he decides if he's gonna take you as a client or not. 50% of time he does not. Wow. Everybody feels the questions are so powerful and revealing, they're worth $50,000 on their own, and they don't quibble about the money if they don't get if they reject it. Questions are powerful. Oh, they
Jackie Rainforth:are. They are. And here's what you know, what else is really powerful? What's that? Writing down the answers? When you write down the answers, the people that are answering the questions will give you more thoughtful answers, because you're writing the notes
Mark Laurie:down action insight that is a powerful insight. Yes. So
Jackie Rainforth:here's the thing, okay, Mark, this is it. This is what I do. I also specialize in neuroscience, psychology, selling. So this is all the stuff I love. I go crazy over this stuff. Yeah? So when you're talking to the person, if you use that person's name three times in conversation, yeah, they're gonna like you more really, yeah. And if you ask them really thought provoking questions, right? They're gonna give you better answers. You write it down, they're going to give you better answers. And if you let them talk for four minutes, yeah, they're going to like you more and give you better answers. Wow.
Mark Laurie:It's amazing. I've let you talk for 45 minutes. Oh
Jackie Rainforth:my gosh, I love
Mark Laurie:you. Oh yeah. Thank you for so much for coming out. It has been a delight. Well,
Jackie Rainforth:thanks for having me. This has been fun. So everyone you
Mark Laurie:can find more about Jackie in the bio, there's a section there on to it, some links and stuff you kind of follow through. It's fantastic. Thank you so much.
Jackie Rainforth:Thanks for having me. This is great. I have you much
Mark Laurie:looking forward to that. Bye, all.
Unknown:Bye. This has been fascinating women with Mark Laurie join us on our website and subscribe at fascinatingwomen dossier. Fascinating women has been sponsored by inner spirit photography of Calgary, Alberta, and is produced in Calgary by Lee Ellis and my office media.