As we navigate marketing in an uncertain market it is important to make the most of what you have Freshening up your content can give your business development and sales team new life. Content is still king and understanding which pieces of content will work for you is important. You don't need to overdo it but planning a few vital pieces of content will help drive business, brand awareness and marketing as you build your brand.

Listen in as Ronjini provides key insights to help boost your content marketing plan for 2023.  Be sure to like, share, and subscribe to notified of our next podcast. 

Visit our website to see how we can help you with your PR Campaign.

www.thesilvertelegram.com

Hello and Welcome to Episode 121. Today we are talking to the senior business development manager at Brandpoint, Sonya Davis, on how to leverage sponsored content.

Digital marketing success isn’t just posting a blog or two, sending out a tweet and waiting for the traffic to pour in. No, digital marketing is a long-term play. One that you invest time in planning and one that will pay off if done right, like building a house on a solid foundation.  Tune into this episode to learn how to leverage sponsored/paid media.  Grab your pen and paper to take some notes...

Be sure to like, share, and subscribe to be notified of the next podcast release.  Check out Brandpoint to learn more about paid media.  

www.thesilvertelegram.com

A scary but looming reality, there is a recession among us with the aftermath of COVID, political tension and a shifting digital economy. During this discussion we'll talk about how brands can keep themselves visible, relevant and profitable during an economic downturn. The marketing activities you typically may do, may not work in this recession and it could be time to try something new.

Find out how brands are staying ahead featuring our guest, Mary Elizabeth Elkordy with Elkordy Global Strategies.  You can find out more about their services at:

Click Link: Elkordy Global Strategies 

Like, share and subscribe for the next episode release.  

Visit our website to learn how we can help you with your next PR Campaign.

www.thesilvertelegram.com

 There are a lot of budget cuts happening in today’s landscape, however, understanding the importance of your communications budget is a strategic move.

 Many businesses fail to realize that waiting to start their PR budget after the recession will cost the business more money.  Ramping up your comms program down the road - you’ll end up starting from zero and spending more money in the end. In this podcast we address:

• How to continue a flow of communication
• The importance of branding and messaging in a recession 
• Ways to keep you ahead of the leadership pack and
• How a good communication strategy can net positive for your business in 2023

Why cutting marketing during a recession can bite you in the A$$ ! 

Be sure to like & subcribe for the next episode!  Visit our website to start your PR comms today...  Don't wait til it's too late. 

www.thesilvertelegram.com

The conversation around social equity in technology is consistently growing, but is the landscape changing along with it? What needs to be changed? What conversations need to be had and who needs to be involved? Are you a startup or brand with a social equity initiative? What does that even mean? There are so many questions to answer around this important conversation to secure diversity in the future of technology and remove the barriers that have traditionally kept the industry so unjust.

Be sure you listen in on our latest podcast release.  Like & Subscribe to be notified of the next episode.  Visit our website to learn more about our services.

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Pitching TV is slightly different from the trials and tribulations of online pitching to journalists. Oftentimes when you have a more local angle TV is the way to go, especially if you want to build a regional presence. In this episode I discuss best practices when pitching to broadcast media, who you need to target and how to follow up.

1. Identify which local shows you want to pursue
2. Create a media alert about your event, activation or news
3. Send it again about 3-4 days before the event to the newsroom
4. Follow up in the wee hours of the morning by phone
5. Don’t be afraid to call until they tell you no!

Be sure to like & subscribe to be notified of our next podcast episode.  Check out our website for more details on how we can help. 

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The digital revolution is not only changing the way we socialize but now moving into the way we operate as a business and communicate with others. In this session, we'll be discussing the next generation of marketing in the metaverse and what people need to consider as we continue on the path to a more digital revolution. 

What can you absolutely not ignore when it comes to marketing and messaging?

Be sure to visit our website for more details! 

www.thesilvertelegram.com

Listen in on our new segment of The Tech Hot List, where we’ll reveal which reporters you need to contact depending on what you are pitching and some best practices to go along with it.

All of our Tech Hot List episodes will have a complimentary blog on our website:

PR BLOG — PR, marketing and content development for Tech, Cannabis, & Hemp (thesilvertelegram.com)

This week we are covering “breaking news” reporters! Tune in to learn how you can connect with some of the best news journalists for your next breaking news story. 

Please remember to like & subscribe for our next episode.

www.thesilvertelegram.com

What are reporters chattering about in the media? What gets them excited, and what's coming down the pipeline when it comes to the tech industry? 

Tune in as we ask some of our favorite tech reporters what they are looking at today and heading beyond 2023.  

Be sure to like & subscribe for the next episode.  Visit our website for details on how we can help your next PR Campaign.  

www.thesilvertelegram.com

 Hello and Welcome to the New Year and Episode 113, Best Practices for Managing Events. I'm on my way to CES as we speak and I thought this would just be a good reminder to make sure that you have things, you know, dialed up.

When you're going to a trade show. And so some things that people don't consider or think of because maybe it seems trivial or they just forget, I wanted to kind of chat about and create a little checklist for you. When you're heading off to different trade shows this year. I know January is busy for us and then it picks up again in March, and then June.  Here's my personal best practices for managing events.  I want to cover some of the basics. Listen up so you're prepared for the next event with these helpful hacks.

First of all, some basics:

1. Always create a booth schedule, so people can take breaks, eat food, see the show 
2. Agree on your booth/show messaging
3. Have snacks and water at the booth
4. Have a physical or digital schedule at the booth where you can schedule meetings
5. Create a link for meetings later on.
6. If you’re an exhibitor, get the media list to book meetings in advance or at least let them know if you’ll be announcing something new at the show.
7. Have a press kit with your newest information avaialble
8. Leverage the power of QR Codes
9. Ditch the swag and go for valuable content
10. Make everything digital
11. Always have a video, but get rid of sound and go for subtitles
12. Follow up as soon as possible

Be sure to like & subscribe to be notified of our next podcast release.  Check out our website to see how we can help with your next PR Campaign. 

www.thesilvertelegram.com

We discovered so much during our PR Essentials sessions that will be airing in January about trends, things to watch out for and how PR is shifting in the New Year. It is more important now than ever to keep your brand visible but what does that look like for you and your brand? Here are some major trends we identified going into 2023 that you should consider in your PR strategy.

1. The Metaverse is here and marketing through meta concepts will keep you relevant
2. Content is now and will always be king
3. An integrated communications strategy is the best strategy (you need to create multidimensional programs)
4. Social equity remains very important and a driving force in tech
5. AI and automation will continue to mature
6. Leveraging a more targeted approach to prospecting will bear the best fruit.

Be sure to like & subscribe for our next podcast.  

www.thesilvertelegram.com

When making budget cuts, PR and marketing have traditionally been the first place to be affected. The thought is that marketing and PR can be done by anyone. The truth is that effective storytelling is not as easy as everyone guesses. If your competitors cut their comms budgets too, who is out there making the noise. This makes the same case as we did in the pandemic, if you’re not making noise then you don’t exist. In this podcast we discuss 5 effective ways to leverage communications and maximize your budget to stay visible during a downturn.

1. Invest in brand visibility
2. Create thematic programs
3. Create Create Create - Diversify your content types
4. Plan your content and production in advance
5. Stay authentic and consistent in all your content 

Be sure to subcribe and like our show.  Wanting more tips & tricks? Check out our website for more details.  

www.thesilvertelegram.com

Many of us already have existing content that we are working with on our websites. It may be data, white papers, blogs or case studies. The problem is that we write some content and then leave it as just that. Something that came up one day. You posted about it and then left it there. If you are strategic about your communications, creating a content amplification campaign or plan can be the best way to leverage minimal resources. If you’re starting with a white paper, listen in to learn XX ways to amplify your content: 

First of all your white paper should either address and solve a challenge that your target audience is facing or be educational.

1. Create a long and short version of your piece
2. Chop it up to use the one piece of content as multiple social media posts 
3. Create multiple formats including, image, video and sound
4. Use it as an abstract for a contributed article
5. Pitch is as a standalone topic to the most targeted media audience
6. Create a set of ads around the content
7. Plan an expert  webinar
8. Create a marketing brochure/landing page
9. Submit a speaker proposal around the topic
10. Post it more than once

Remember to subscribe for the next episode release. Please share & like.

Visit our website to see how we can help your next PR Campaign

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As we’ve seen in the media on a regular basis, the power of language can really shape your reputation and your public image/perception and sometimes even affect the way people do business with you. Consider current events of Kanye West and Kyrie Irving and how what they have said in public (Twitter, broadcast interviews, etc.) has affected their livelihoods in a big way. Now, despite the fact that there are many reasons for this, the most important element is the use of language. In this podcast I’ll discuss why language is so important and how you can leverage PR to improve your reputation and stay consistent so that you can align with your high level goals.

Why is language so important

• Impacts your reputation, may impact your business deals, there’s a line where personal and business life blurs and we have seen that with folks like Tesla CEO, Elon Musk and Uber former CEO Travis Kalanick have had so much of a laser focus on them. The bigger the waves you want to make the more important it is to create focused messages around what you want to talk about and champion. It’s never a wrong decision to stay “no comment” when journalists or anyone takes you out of your comfort zone.

5 ways to stay aligned when you’re speaking to the public

• Prepare your messaging.
• Be as honest as possible, Keep private things private.
• Stay consistent.
• Don’t say anything you haven’t planned for or feel uncomfortable with.

Remember to click subscribe to notified of the next episode, and also hit the like button.

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It’s always a little awkward to think of yourself as an expert or as a thought leader, but there are certainly unprecedented benefits to doing so. In this podcast we talk about 3 reasons why you should start building your personal brand, 3 ways to start building your personal brand and 3 best practices to keep in mind.

Listen in to learn the inside secrets to PR....

Be sure to visit our website to see how we can help your next PR Campaign.  Please like, share, and subscribe for the next episode launch.

www.thesilvertelegram.com

When we are diligent PR professionals, we like to expect that our clients will appreciate and respect the work we do. While everyone can do PR, they may not necessarily understand the industry and its best practices, we understand that. 

That’s why in this short podcast, we go over some media common sense. This is an essential listen for anyone that plans on working with a PR agency or trying to understand the media better. Tune in to get your Media Common Sense now!

Be sure to subscribe to be notified of the next podcast.  Like & Share

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Starting to drive brand awareness for your business and startup is something that you may naturally want to do once you get started. Building your brand helps drive brand awareness that helps with recruiting, investor relations, business development and sales. So what are some easy building blocks of scoring media coverage. We’ll getting your business profile published could be a good starting point. Here’s what you need to know before getting your profile published.

Remember to like, share and follow for the next episode release.  Check out our website for additional details to see how we can help you with your next PR project. 

www.thesilvertelegram.com

Brand awareness in a noisy digital environment is very important. Now more than ever it's important to remember branding as you work through almost any and every day. Every communication is a branding opportunity in this podcast, we’ll talk about:

• The biggest branding challenges in today’s landscape
• Branding mistakes you want to avoid
• Some easy tips that will keep you at top of mind.

www.thesilvertelegram.com

When you’re doing media interviews there are definitely some key things that you want to keep in mind to put your best foot forward not only for yourself but also for your brand. In this podcast we are discussing a few best practices to take note of when jumping into an interview. Spend 15 minutes listening and upgrade your interview skills now….

Some key things to keep in mind when you’re interviewing with media is: 

1. Do your quick research and background on previous interviews or articles from that reporter, journalist or podcaster.
2. Give your background and why you’re credible.
3. Have the story that YOU want to tell in your mind.
4. You have the right to remain silent…and not answer questions you don’t want to answer.
5. Have a call to action for your interview.

www.thesilvertelegram.com

 PR goes hand and hand with business development whether you realize it or not., that’s why it’s important to develop solid CRM practices in your organization early and often. 

Today, I interview JP Van Dyke, a lead gen specialist and certified LinkedIn expert to talk about how to manage your CRM process and best practices when messaging new prospects.

JAC Consulting has worked with 1000's of  businesses, startups, entrepreneurs, political consultants and political campaigns across the globe.

Visit JP's website for more information:
https://www.jacconsulting.com/

Remember to like, share, and subscribe to be notified of the next podcast release.
Visit our website to see how we can be of assistance with your next PR Campaign. 

www.thesilvertelegram.com

 There are many different types of releases in today’s day and age. Content has been diversified so working with options is always great.

Today's episode, I chat with Sonya Nelson of Brandpoint on the different styles of MAT releases, why and when you should use them and how they are different from the traditional PR we all know and love.

Brandpoint: https://www.brandpoint.com

Remember to like, share and subscribe to be notified of the next episode.  Visit our website to see how we can help your next PR Campaign. 

www.thesilvertelegram.com

In this world of content is king, there are two main types of content. Earned content which is the typical media relations practice that P.R. Pros, like myself, are most effective with.  Sponsored content, which is a growing practice of content creation and placement as a bridge between journalists and marketing P.R. Pro’s. In this episode, listen in to hear more about how you can pay to be featured in the media and best practices on making it work for you.

5 Best practices

• Tell your story and stay authentic
• Make it relevant
• Offer up good advice and digestible tips
• No hard selling
• Give people some homework

Remember to subscribe, like, and share.  Visit our website to see how we can you with your PR projects.

www.thesilvertelegram.com

In today's episode we had a chance to interview Alexandrea Levis who is the Founder & CEO of Arro Financial Communications.  Her company provides full-service marketing & PR in the asset management space.   In this episode we cover how startups should prepare for their IPO and the best practices for a PR Interview.   Arro helps its clients build and maintain a solid reputation that investors can trust.  Alexandrea shares 3 key secrets for startups:

1) how to maximize your PR/marketing budget, 2) how financial firms can harness PR to raise money, 3) how to create effective content to attract investors

Alexandra is Founder and CEO of Arro Financial Communications, a full-service marketing and PR firm specializing in the asset management space. She is responsible for new business development, client services, and agency growth. Prior to establishing the agency, she developed and ran marketing and public relations campaigns at Global X Funds, an NYC-based ETF issuer, where she served as Vice President of Marketing.


Follow Alexandra:
https://twitter.com/arrofincomm/
https://www.linkedin.com/in/alexandralevis/

Our Team: Arro Financial Communications (arrocomm.com)

Please like, share, and subscribe to be notified of our next episode.  If you have any questions or want to learn more out our services, please visit our website. 

www.thesilvertelegram.com

Making sure your brand is recognized benefits you in any stage of growth you’re at. In the beginning, it may be supporting investor relations, driving customer engagement and interest, sales and moving further along. It could be the credibility and longevity of your brand. At some point your brand may want to make a name for the executives and further drive widespread recognition for the brand. There are four keys to driving home your brand’s recognition and positive reputation.

1. Consistent messaging
2. Delivering a differentiated message
3. Authenticity
4. Exposure

Remember to like, follow, and share the podcast...  We'll let you know when the next episode goes live

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This is a big question for companies when factoring in budget. Budgets for PR can vary but you typically get what you pay for. You’ll want to know a few things that you want to get out of your budget before going into the conversation of what it will cost. But today, i’ll give you some key indicators of what you’re paying for. What you’re truly paying for when you get into a PR agreement is the time and expertise. The more expertise they have, the more useful and strategic PR pro’s can be with their time.

Any solid starting budget for a quality PR program that will get you regular media attention and results will start around the $4-5K /month. If you’re working with a freelancer you may be able to get into a slightly less budget of somewhere around $3500 but going under that is going to net you less results over a longer period of time. 

Where is the time going? Most of our time is spent strategically researching and crafting story angles that we think will land. In addition, at our agency we really focus on the journey of hte audience so, what is the intention of what we want them to do and how do we want them to feel? Are we setting up building blocks for purchase decisions, are we improving reputation or are we supporting investor interest and credibility. 

A good PR pro is considering all of this when pitching, selecting media and coming up with ideas to get you in the media. Essentially, you’re paying for the best plan towards your target audience.

What you are looking for as a customer at the end of the day is results. How much is a quality article worth for you? How much traffic will it drive? If you haven’t done PR before, you may not know the answer, but remember that PR agencies typically host a ton of services outside of just media relations. Content creation, marketing strategy, social media support. So depending on what you want and how much time each of those activities take you have to be realistic about what those items are worth to you and budget that way. Some agencies may be able to start you with a project so you can see how you work together before getting locked into a longer agreement. Many of our clients do this when they want to vet us out or if they want to do seasonal projects. If you ever have questions about pricing, I’m happy to dive in and have a discussion if you email us at info@thesilvertelegram.com

Cheers and good luck!

Remember to like, follow, and share the podcast...  We'll let you know when the next episode goes live

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