Hawaii Travel Podcast by Hawaii’s Best: Hawaii Travel Tips, Things to Do in Hawaii & Vacation Planning

Made in Hawaii Festival 2026: What to Know Before You Go

• Bryan Murphy - Certified Hawaii Travel Expert & Creator of Hawaii’s Best Travel • Episode 253

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Could one purchase at the Made in Hawaiʻi Festival help change a local business’s future? Maybe that sounds dramatic, but it's actually not.

For Hawaiʻi visitors and people who love the islands, knowing who made a product helps every purchase carry more meaning.

👉 Hit play now to learn what to look for before you walk through the festival doors.

If you’ve ever wondered how to support Hawaiʻi businesses more thoughtfully, this episode is for you.

You’ll learn how vendors qualify, stand out, and turn festival exposure into opportunities that can last.

In this episode of Hawaii’s Best, I go behind the booths so you can shop with more intention.

👉In this episode, you will:

  • Learn why products must have at least 51% of their value added in Hawaiʻi to qualify.
  • Discover how Alikaleo Park carries family artwork forward through everyday sun-protective clothing.
  • Hear how Mochi Momma HI grew from a side business into Stacy’s full-time baking career.

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Scroll up ⬆️ and hit play now to meet the people behind what you’ll be buying.

About today's guests:

About today's Sponsor:

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Related episodes:

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Chapters:

  • 0:30 Storm Update
  • 3:05 Vendor Requirements
  • 6:23 Why Buying Local
  • 7:19 Alikaleo Park
  • 10:41 Festival Plans
  • 12:28 Sponsor Redweek
  • 13:14 Mochi Mama
  • 14:51 Creative Mochi Flavors
  • 19:00 Where To Find Them
  • 20:16 Final Takeaways
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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

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🌴 Plan Your Hawaii Trip With Bryan

About Your Host: Bryan Murphy is the founder of Hawaii’s Best Travel & a Hawaii Destination Expert through the Hawaii Tourism Authority, since 2020. An HVCB member since 2019, he helps first-time & repeat visitors plan respectful Hawaii vacations w/ clear, practical advice & cultural insight.

🤝 To sponsor the show visit hawaiisbesttravel.com/partner

Hawaii travel podcast helps you plan a trip to Hawaii with clarity. Discover practical travel tips, island itineraries, & local insight to help you explore Oahu, Maui, Kauai, the Big Island.

Edge of the Ocean (w/ permission)
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Talk Story (w/ permission)

253_Made in Hawaii Festival 2026: What to Know Before You Go


[00:00:00] Festival Preview

[00:00:00] Bryan Murphy: Before you go to this year's Made In Hawaii Festival, here's what a lot of people miss. Some vendors carry generations of family history and others left stable careers to bet on an idea. So today, we're going behind the booth so you know what to look for before you walk through the doors at this year's Made In Hawaii Festival.

[00:00:21] Bryan Murphy: Aloha and welcome to Hawaii's Best. I'm Brian Murphy, Hawaii destination expert and your personal guide to planning an unforgettable trip to Hawaii.

[00:00:30] Storm Update

[00:00:30] Bryan Murphy: Before we get into today's episode, just real quick, an update. I, I want to acknowledge what communities across Hawaii have been through with hurricane, Lala, now tropical storm Lala.

[00:00:41] Bryan Murphy: It actually, yeah, it was a category one at a point. Now, although Lala never made landfall, the heavy rain, strong winds, caused flooding, I'm sure you've seen the news. I've been doing my best at keeping you updated through social media and through the website. There's damaged homes, roads, knocked out power, and left some communities completely isolated.

[00:01:02] Bryan Murphy: Hoyi Island, the Big Island experienced some of the hardest impacts and recovery efforts are now on the way across the islands. So if you're looking for a way to help, I'll have some of those links to verified local organizations in the show notes below. Although needs can change rather quickly, so please check what communities are asking for before donating supplies or heading into any effective area.

[00:01:28] Bryan Murphy: Just always vet and do your own research as well, but I'll link a few resources below to help get you started. So this conversation that you're about to hear was recorded before the storm, and as of this release, the Made in Hawaii Festival is still scheduled to begin this coming Thursday. And after a difficult week like this with the storm, supporting local businesses and families across the islands feels especially meaningful.

[00:01:52] Meet Lauren Zerbel

[00:01:52] Bryan Murphy: My first guest is Lauren Zerbel. Lauren is the president and executive director of the Hawaii Food Industry Association. That's the organization that produces the festival. And Lauren explains how businesses qualify. I've always wanted to know, like, how do you get in to the Made in Hawaii Festival as a vendor?

[00:02:10] Bryan Murphy: And we're gonna talk about what has helped vendors stand out and what this one weekend can mean for Hawaii's local economy. And then after that, quick section, we're gonna hear directly from some of the vendors who are gonna be at this year's festival. So let's go ahead. Let's talk story with Lauren.

[00:02:28] Bryan Murphy: Let's talk story story. Lauren, welcome back to Hawaii's Best. Thank you so much for your time and coming on today, talking a little bit about made in Hawaii.

[00:02:37] Lauren Zirbal: Thanks so much for having me. It's a great honor. We're just kind of ramping up our festival logistics planning. This year, we're expanding upstairs to the third floor, so it'll be, I think, over 700, maybe closer to 800 vendor booths this year.

[00:02:51] Lauren Zirbal: So it's a pretty big ramp up in size.

[00:02:54] Bryan Murphy: Yeah, it's really cool to see how much it's grown year after year. And I mean, that's a, that's a good thing, but I, obviously, that means a lot more logistics and dive a little bit deeper into just the festival itself.

[00:03:05] Vendor Requirements

[00:03:05] Bryan Murphy: Like, why made in Hawaii? But also, I've always had this question about vendors, and I think a lot of people do too, you know, especially looking at 800-some vendors this year.

[00:03:15] Bryan Murphy: How are they selected? And what do you look for beyond just whether a product technically qualifies as made in Hawaii?

[00:03:21] Lauren Zirbal: So it starts with a valuation form. They have to fill out a valuation form that's actually also on the state of Hawaii's website to be 51% value added, made in Hawaii. And this year, we're gonna have little flags next to the ones that are manufacturing in Hawaii as well, so you can really see, you know, which, which ones are, like, 80, 90% made in Hawaii, you know, and so on.

[00:03:44] Lauren Zirbal: But on top of that, we're looking for, you know, vendors that have a high quality product, vendors that are capable of scaling large enough to meet the demands of the festival. So, you know, obviously, we don't want them selling out the first day. We want them to have enough product to last all four days.

[00:03:58] Lauren Zirbal: And then we're looking for vendors that have a story to tell that can really connect with their audience, because those are the ones that generally do the best. And we want the vendors who participate to do really well.

[00:04:08] Bryan Murphy: Yeah, so many logistics. And it's not just, like, taking the truck and driving across state lines or anything like that.

[00:04:14] Bryan Murphy: You know, people are shipping cargo and products, and logistically, that's crazy to just kind of comprehend. And I, I know you've watched a lot of businesses participate in the festival over the years.

[00:04:25] Standing Out Tips

[00:04:25] Bryan Murphy: And what do you think has separated those vendors who turn that weekend into, like, a long-term growth from, you know, from those who are just looking for good sales that weekend?

[00:04:34] Lauren Zirbal: To address your first comment, we're super grateful to have Hawaiian Airlines as our presenting sponsor. They do offer discounted rates for the Neighbor Island vendors to ship their products over. And we also have a sponsorship deal with Matson, and they, they help with the logistics of getting some of the vendor stuff over.

[00:04:51] Lauren Zirbal: But as far as the vendors that do the best are the ones that really connect on social media, that tell a unique story, and also the ones that offer a product that is exclusive to the festival. Those are the ones that you see with the really long lines, because people are out there trying to get their, like, made in Hawaii Festival special bag or design print or whatever, the things that are only available at the festival.

[00:05:13] Lauren Zirbal: But yeah, I mean, the people that get the big lines, the people that have the big hype, a lot of it is that exclusivity of having the, the drop that's only available at Made in Hawaii that usually sells out. And also just people that are kind of connecting authentically with our audience and. But, uh, yeah, I think a lot of them that, that do really well also are the ones that come prepared for the buyer's hours.

[00:05:33] Lauren Zirbal: So a lot of them are picking up these massive contracts with, like, Nordstrom's and Costco or whoever they're trying to get in with, and they meet those buyers at the festival before the beginning hours of the festival.

[00:05:43] Bryan Murphy: It's such a great opportunity for vendors and obviously those who attend to, like, get some incredible product, but we're talking about lives change.

[00:05:50] Bryan Murphy: We're gonna hear from some vendors in just a few minutes who are gonna be at this year's festival. You've seen, over the years, businesses change significantly after participating in the festival. Are, you know, are there some examples that you would be able to kinda brag on or just kinda give, like, why this even matters?

[00:06:06] Lauren Zirbal: Yeah. I mean, I always think of Hawaiian Chipco, right? Okay. They were with us from the very beginning, and they've had such a fantastic success story, and they're such a recognizable local brand now. But this year, we're bringing in a lot of really big names this year with some new stuff, so there's some exciting stuff happening this year.

[00:06:23] Bryan Murphy: That's cool.

[00:06:23] Why Buying Local

[00:06:23] Bryan Murphy: So when someone buys from a local vendor at the festival or, you know, whe- wherever on, on Island, what is the larger ripple impact for Hawaiis? From workers or farmers, suppliers, communities? What's that impact look like?

[00:06:36] Lauren Zirbal: Yeah, I mean, the goal of the show is to help local families succeed. And, you know, when you.

[00:06:40] Lauren Zirbal: I like to say, when you, when you buy local, you're helping somebody, you know, buy dance lessons for their daughter or soccer lessons for their son, you know, the money stays in our economy and it creates a ripple effect that helps really everyone that lives here. So that's why it's so important to buy local and, and support, you know, the vendors and come out and talk story.

[00:06:59] Lauren Zirbal: And it's fun to, to meet them, too, and to learn the, the people behind the brands. And it's really one of the only opportunities we have to come out and talk to the designer, you know, and, and pick their brain and, you know, just get to know them.

[00:07:11] Bryan Murphy: Awesome. Lauren, great to see you again. Great to catch up, and thanks for coming on Hawaii's best today.

[00:07:16] Bryan Murphy: Appreciate you.

[00:07:16] Lauren Zirbal: Thank you so much. Great to see you again, Brian.

[00:07:19] Bryan Murphy: Awesome.

[00:07:19] Alikaleo Park Story

[00:07:19] Bryan Murphy: Now, we're gonna hear from Sarah and Alex. So, guys, welcome to the show. First of all, introduce yourselves a little bit. Tell us a little bit about your company and where you based out of.

[00:07:28] Sarah and Alx Kawakami: Hi, we're Sarah and Alex Kalkami, and we're the founders of Alikaleo Park.

[00:07:34] Sarah and Alx Kawakami: We are an everyday activewear for the entire Ohana, inspired by our two boys' love for the outdoors. We create sun protective fabric, clothing for the entire family to encourage that outdoor play. We use prints and artwork from my grandparents' company that they started back in 1953 called Iolani Sportswear.

[00:07:55] Sarah and Alx Kawakami: So we are third generation as well for Iolani Sportswear and carrying that tradition on with Alikaleo Park.

[00:08:01] Bryan Murphy: That's cool. I'd love to hear a little bit more about that. How the business started and how your family, why your family's, you know, Ilani sportswear influence and what you create today.

[00:08:09] Sarah and Alx Kawakami: So my, my grandparents started it in 1953, and then my dad took over and my mom got involved as well.

[00:08:15] Sarah and Alx Kawakami: And then Sarah and I slowly, piece by piece, got involved with different parts of the company. And finally in 2016, we really both got involved in it in different parts of the company. And we're building it and, and doing a lot of work with the law shirts, the women's lines. And then when COVID came in 2020 and 21, we decided to hibernate a little bit.

[00:08:36] Sarah and Alx Kawakami: We wanted to really figure out where we wanted Yolani sportswear to go. And at that point, we had just had our second boy, and so we're in full-on parent mode. And so we decided to kind of pivot a little bit and start a, a brand that was based off of, you know, s - 74 years of artwork for Yolani Sportswear, all different styles of art as well.

[00:08:57] Sarah and Alx Kawakami: And using that to create something that we can use for our kids and help families go outside and enjoy the outdoors again.

[00:09:04] Bryan Murphy: I'm just trying to connect the dots because. So you're, you're using designs that are from kind of generational designs too, and creating newer designs as well. Is that accurate? Yes.

[00:09:13] Bryan Murphy: That's really cool. So you,

[00:09:14] Sarah and Alx Kawakami: you reuse and recycle vintage artwork just in fun new ways for modern families. The hats that we're wearing were vintage artwork from. These ones were fairly more recent - uh-huh. But like in the 2000s, and just reinventing the colorways and just the feel of the print.

[00:09:33] Sun Protection Basics

[00:09:33] Bryan Murphy: But anyone discovering Le Caleo Park for, you know, for the first time, what would you want them to know about sun protective clothing in general?

[00:09:40] Bryan Murphy: Because there's so much talk about sunscreen, but what should people know about sun protective clothing?

[00:09:44] Sarah and Alx Kawakami: We're trying to change the mindset that sun protection clothing is a rash guard or only worn in the water. For us, Aleculeo Park is creating these sun-protective everyday essentials. So something that you would wear out for a walk as soon as you leave the house.

[00:10:04] Sarah and Alx Kawakami: Your, your skin is exposed to sun the moment you walk out of your door. And for our kids going on field trips, going to school, going to baseball practice, anything that was outdoors, we felt so comforted knowing that they were wearing UPF 50 + wherever they were for any amount of time that they were outside.

[00:10:22] Sarah and Alx Kawakami: We still say though, everybody should still wear sunscreen when they're, you know, at the beach at the park. They still encourage it. Sure. But it's, you know, the kid's gonna go outside to play for, you know, 10 minutes. We don't wanna fight with them to lather up sunscreen all the time, but maybe they can throw something on, be protected, go outside and play, and then come back in.

[00:10:39] Sarah and Alx Kawakami: And, and it's the comfort of it, too.

[00:10:41] Festival Plans

[00:10:41] Bryan Murphy: Maybe talk a little bit about your history with the festival, and what are you looking forward to about it?

[00:10:45] Sarah and Alx Kawakami: So this year is our second year at Made in Hawaii Festival. And we are so excited to be going back. It was such a wonderful event for small businesses to showcase their creativity and their.

[00:10:58] Sarah and Alx Kawakami: Just tell their story of their brands and have such a big audience of the community really coming to support all of these little brands. We're so excited to be going back. I think it was so much fun last year that we knew that we wanted to be part of it for this year too. It was crazy in a good way.

[00:11:16] Sarah and Alx Kawakami: You, you get tens of thousands of people, all different kinds of people, some visitors, locals, young, old family. And like Sarah was saying, they just are there to support the small businesses here in Hawaii, and they come out strong. And it was just total chaos and craziness in the best way possible.

[00:11:35] Bryan Murphy: Where can people find Alikuleo Park and either on Island or if they're so lucky to be on Oahu during the festival?

[00:11:44] Bryan Murphy: Where can people find you guys?

[00:11:45] Sarah and Alx Kawakami: Yeah, so we're based online, primarilyopark.com. And we have all of our amazing styles and products online. We are sold at select retailers on Oahu, Kauai, Big Island and Oahu in local boutiques, but primarily online. Yeah. And Instagram, Facebook, Alikalio Park. And then at Made in Hawaii Festival, our booth is pretty much when, when you walk into the entrance, you'll walk a little bit and you'll see us.

[00:12:15] Sarah and Alx Kawakami: We'll be nice and colorful and fun.

[00:12:17] Bryan Murphy: Awesome. Well, Sarah, Alex, thank you so much for coming on Hawaii's best sharing about your story, and best of luck this year at the festival.

[00:12:25] Sarah and Alx Kawakami: Thank you, Brian, for having

[00:12:27] Bryan Murphy: us. Thanks, Brad. Awesome.

[00:12:28] Sponsor Redweek

[00:12:28] Bryan Murphy: Whether you're coming to Oahu for the Made in Hawaii Festival or planning a future family trip, where you stay while on vacation can make a huge difference.

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[00:13:01] Bryan Murphy: So for families, that means more space, typically a full kitchen, laundry, and resort amenities all in one place. So to check current availability and see how it all works, visit redweek.com.

[00:13:14] Mochi Mama Origins

[00:13:14] Bryan Murphy: Mochi Mama, welcome to the podcast. If you could just introduce yourself a little bit. Tell us about who Mochi Mama is.

[00:13:22] Bryan Murphy: What do you do? What do you make? Where are you based out of? What island?

[00:13:24] Mochi Momma: My name is Stacy. I am Mochi Mama Hawaii. We specialize in a variety of your not-so-ordinary mochi and macarons. I started this business back in 2014. I was a full-time banker. Now I'm a full-time baker.

[00:13:42] Bryan Murphy: I love it.

[00:13:42] Mochi Momma: And yeah, we just specialize in the different varieties and flavors of buttermochi and macarons.

[00:13:48] Mochi Momma: Also, we do chichidango mochi, filled chichidango mochi, mochi breads. The base is mochi. So anything I can add mochi to, I'll probably create it.

[00:14:00] Bryan Murphy: It's fair game. Watch out.

[00:14:02] Mochi Momma: Yeah.

[00:14:02] Bryan Murphy: Okay, so baking. When did you realize your baking could be something bigger, something more?

[00:14:08] Mochi Momma: I think it was in 2020. So 2014, I started my business, but I was working full-time.

[00:14:14] Mochi Momma: Even in 2020, right, when the pandemic happened, a lot of, of course, the businesses shut down. Banking was an essential business, so we stayed open. And I, I pivoted a little bit of how I was doing my business. Customers just flocked to what I was making available. So I knew from that point, like, okay, I think I really got something here.

[00:14:37] Mochi Momma: And I tried to create mochi and macarons that weren't out there yet. You know, I tried to be really creative. I tried to do the flavors that I never saw out there.

[00:14:51] Creative Mochi Flavors

[00:14:51] Bryan Murphy: Hawaii is such a melting pot of everything, especially flavors and you growing up in Honolulu. What has been an unexpected kind of flavor combination with what you've created that, that kinda like, I didn't think that would taste good, but that, that worked?

[00:15:07] Mochi Momma: So that's a funny question that you asked me because a lot of times I ask my family, "What do you think about this flavor?" My youngest son, he's like my most honest and biggest critique. A few of my flavors I had told him, and he's like, "Mm, I don't know about that. It doesn't really sound that good." But, you know, I make it and then it's, like, really good.

[00:15:26] Mochi Momma: So one of the flavors I think was really. It came out really good was my apple crisp buttermochi. Okay. So it's like a Dutch apple pie. I didn't know kind of how to put it together. You know how to do apple. I know how to make apple pie. And buttermochi, but how do I bring that together? Fresh try came out absolutely delicious.

[00:15:48] Mochi Momma: Nice. And that's, like, my husband's favorite one. I do flavors like blueberry cream cheese buttermochi, s'mores. I do a lemon crunch. So yeah, it's just finding the different creativeness to just bring something together that's not really out there. My top two flavors right now, and it's been for a while, is I call it a butterbico buttermochi.

[00:16:15] Mochi Momma: I have a lot of Filipino in me too, so I like to dabble in the Filipino flavors and whatnot. Okay. But butterbico and ube biko buttermochi is basically a layered buttermochi. So there's a buttermochi on the top layer. And the bottom has a biko rice, which is a sweet mochi rice with brown sugar and coconut milk.

[00:16:36] Mochi Momma: So that's the Filipino part. Those two flavors, when I created it a long time ago, people just absolutely loved it. And even to this day, my customers love that flavor.

[00:16:48] Festival Menu Tease

[00:16:48] Bryan Murphy: Switching to the, the festival a little bit made in Hawaii Festival. Is this your first time?

[00:16:54] Mochi Momma: So, no, this is my third year.

[00:16:56] Bryan Murphy: Third year. Okay.

[00:16:57] Mochi Momma: Right on. Third year,

[00:16:58] Bryan Murphy: yeah. A- and what do you have in store for this year? Like, what do you, what do you have up your sleeve for this year's festival?

[00:17:03] Mochi Momma: So I definitely wanna bring my butter mochi. I also make field chichidango, but my style of filled chichidango is very different than anybody else's filled.

[00:17:14] Mochi Momma: If you know there's round stuff mochi, a lot of people make round stuff mochi. So I do a bite-sized square chichidango mochi, and then I fill it with different flavors. So I have that. I have a different mochi, banana mochi breads that I've created. But this year, I'm working on something called Buttermochi Crisps.

[00:17:35] Mochi Momma: You know, everybody like the ends of buttermochi. So I've been working on buttermochi crisps, sorta like a toss between brittle and bagel chips, something like that. And I'm hoping that I'd be able to perfect it by made in Hawaii.

[00:17:50] Bryan Murphy: What do you love most about the made in Hawaii Festival, just about being a part of the event?

[00:17:56] Mochi Momma: You know what I really love about made in Hawaii is the people. Just seeing the amount of people that come out to support local businesses. You know, unfortunately, because I'm the baker, I don't get to be there at all three to four days of made in Hawaii event. So these past couple years, my husband has been the one that's been there.

[00:18:19] Mochi Momma: I call him Mochi Fada. And then my mother-in-law, Mochi Grandma. And then my son also. Mochi son, but. Oh, Mochi Brada. I call him sometimes. There you go. But anyway, you know, my family has definitely been the one to support me, and they've been there. But the days that I can be there, uh, I just absolutely love talking to the people, meeting people.

[00:18:43] Mochi Momma: Most of us are staying up days ahead, prepping, baking, cooking, creating, crafting. To see all of the small local businesses come together and just support one another is just amazing to me.

[00:19:00] Where To Find Them

[00:19:00] Bryan Murphy: So if someone is visiting the island of Oahu, where can people find you?

[00:19:06] Mochi Momma: Thank you for asking that question. We currently are located at Ward Village.

[00:19:12] Mochi Momma: We have a little kiosk in front of Victoria Ward Park. We're not open every day, but if our customers can follow us on our Instagram page, we normally post our days open, our hours open. For the normal part, we are open Tuesday, Thursday, and Friday, 11:00 to 5:00. And then we are open one, one to two Saturdays a month, 9:00 to

[00:19:37] Bryan Murphy: 12:00.

[00:19:37] Bryan Murphy: Anything else that you would want people to know about Mochi Mama or Supporting Local?

[00:19:42] Mochi Momma: I just wanna encourage everyone to come by if you're coming to Made in Hawaii. Just support any of our local businesses. Come check it out. There'll be so many vendors out there. I'm so excited. Every year, this is like my annual event that I'm super excited about.

[00:20:00] Mochi Momma: Of course, I'd love for you to come by and check us out, Mochi Mama Hawaii at our Mochi booth.

[00:20:05] Bryan Murphy: Awesome. Well, Stacy, thank you so much for coming on today, and best of luck at this year's Made in Hawaii.

[00:20:11] Mochi Momma: Thank you, Brian. I appreciate the opportunity.

[00:20:13] Bryan Murphy: Absolutely.

[00:20:14] Mochi Momma: Alona.

[00:20:14] Bryan Murphy: Thank you. Aloha.

[00:20:16] Final Takeaways

[00:20:16] Bryan Murphy: Years back when I first heard about the Made in Hawaii Festival, it sounded like one big, just huge shopping event, but as the years have gone by and learning the stories behind some of these booths, it's, you know, it's someone who has spent months designing, years designing, baking, creating, and getting ready for this one moment.

[00:20:36] Bryan Murphy: So if you happen to be lucky and you're on Oahu this week and you're looking for something to do, definitely go check out the Made in Hawaii Festival. Take some time to talk story with some of the vendors there, ask where their product came from, how they source. They love sharing a little bit about that.

[00:20:53] Bryan Murphy: And be sure to check out part one of my conversation about Made in Hawaii. I'll link that in the show notes below. And in the show notes below, you'd be able to find more links to today's guests and also how you can support them, find them on and off island. So if you can't attend this year's festival, you can still follow these businesses and support them online, or maybe plan for next year.

[00:21:16] Bryan Murphy: It's usually around this time of year when they do the festival. But if you know someone who is on island right now on Oahu, maybe let them know, send them this episode because this could be a really cool experience for those who are attending. So that's all I have for you for this episode of Hawaii's Best.

[00:21:33] Bryan Murphy: And until next time, as always, live with Aloha.

[00:21:39] Bryan Murphy: Mohala for listening to Hawaii's Best. If you found today's episode helpful, make sure to hit follow on your podcast app so you don't miss future episodes. You can find all links and resources mentioned today in the show notes below.


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