Dan and Lloyd reflect on a past guest's perspective on business dilemmas.

Robbie Knox from the Happy Hour podcast shares his thoughts on choosing between financial success in a dull industry or mediocrity in an enjoyable one.

What do you think of this trade-off? Would you rather make money or find enjoyment at work?

Full episode - E145: Business Advice From Robbie Knox, Harry Hugo, Chris Kubby & More

In today's episode, we cover the BEST marketing strategies to help you become a better marketer. From Lidl's cheeky personality approach to data-backed campaigns from McVities.

We look into the challenges of originality in advertising, the need to be both relatable AND funny, creating swift responses to viral events and crafting PR-worthy campaigns.

The marketing space is constantly changing, and we're here to help you keep up!

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Lloyd shares a valuable insight about the dangers of comparing oneself to others, using humorous examples to drive the point home.

By highlighting that people often showcase only their best aspects on social media, he encourages listeners to avoid comparing their entire lives to others' highlight reels.

Full episode - E154: The Happiness Blueprint: 4 Simple Actions To Make You Happier Today

Dan and Lloyd discuss the dilemma of honesty versus sustenance at work, debating whether they'd rather never lie or never eat on the job.

They think about how these choices could affect how they communicate and how satisfied they feel professionally.

As they talk it through, they reflect on how to stay true to themselves while handling the pressures of work.

Full episode - E145: Business Advice From Robbie Knox, Harry Hugo, Chris Kubby & More

Special guest, Chris Kubby from Cubco joins Dan & Lloyd to discuss the advantages and disadvantages of AI.

Chris advocates for deploying a hypothetical kill switch due to concerns about AI's rapid disruption of jobs and society.

Are regulatory measures needed to manage the impact of AI?

Full episode - E145: Business Advice From Robbie Knox, Harry Hugo, Chris Kubby & More

Lloyd uses a quirky analogy of a "boat of happiness" to highlight the importance of positive habits in maintaining well-being amidst life's challenges.

By envisioning life's stressors as passengers that weigh down the boat, he emphasises the need for "life jackets" in the form of healthy habits like exercise, socialising, and personal development.

Full episode - E154: The Happiness Blueprint: 4 Simple Actions To Make You Happier Today

Dan & Lloyd discuss Dan's habit of interrupting during the podcast and Lloyd's frustration at Dan's eagerness to speak.

They agree to work on smoother transitions and being more aware of when to speak.

They discuss the importance of giving each other feedback to improve their podcast and all aspects of the business.

Full episode - E161: Skyrocket Your Sales: Discover 5 Techniques That Drove £125K+ In Sales Last Month

Today's episode is filled with game-changing insights (we don't say that lightly)! We talk about the power of TESTING new marketing tactics & platforms like TikTok and LinkedIn Thought Leader Ads. We also reveal strategies to multiply your profits, from leveraging undervalued attention to outsourcing expertise. Plus, learn the power of analysing data and an unbelievably effective strategy we've been testing to win more pitches!

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Dan shares how prioritising his health has made him feel much happier. Upgrading his gym membership and abstaining from alcohol were key factors that significantly improved his mental and physical well-being.

These lifestyle changes underscore the importance of investing in health over other indulgences, such as drinking.

Full episode - E154: The Happiness Blueprint: 4 Simple Actions To Make You Happier Today

Lloyd looks back on his dreams from childhood to adulthood, including wanting to go to Disneyland as a child to hoping for financial stability and health in adulthood.

This reflection sparks a conversation about how dreams change over time and emphasises the value of celebrating even the smallest successes in life.

Full episode - E154: The Happiness Blueprint: 4 Simple Actions To Make You Happier Today

Special guest Mark Knowlton (our Dad) answers this classic 'would you rather' question. He shares some insights on balancing career phases, reflecting on the trade-offs between managing a large team for a higher salary and prioritising personal well-being.

Full episode - E145: Business Advice From Robbie Knox, Harry Hugo, Chris Kubby & More

In this episode, we delve into 5 cutting-edge marketing trends, starting with the 'visual, data-backed product comparison' method developed by Prime (SO clever). We also dive into the power of UGC, reactive PR stunts, car crash advertising & how retention rate is the new engagement rate. If you want to pretend you know more about marketing than you actually do, this is the episode for you.

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In this Nugget, we share a Die Hard-inspired marketing approach that is guaranteed to make your brand stand out & generate PR opportunities. It's radical, but effective!

Full episode: 9 Creative Marketing Ideas To Try With Minimal Budget

In this episode, Lloyd and Dan discuss their business journey, candidly sharing the setbacks they've encountered and the valuable lessons they've learned along the way.

They delve into various financial challenges they faced and the strategies employed to navigate through these difficulties. Lloyd shares personal experiences about the stress of running a business, providing insights into the emotional challenges involved.

Dan and Lloyd emphasise the importance of not overlooking data and embracing elements that can streamline life in the long term. By incorporating these considerations into their decision-making process, they've seen a positive impact on their business.

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In this Nugget, we talk openly about our relationship with alcohol, reflecting on how and why we feel a craving to join in when we see someone else enjoying a beer.  We discuss the importance for society to recognise the various levels of dependence that many of us, including friends and family, might have towards alcohol. Tune in to our honest conversation about alcohol and the limits we have set ourselves regarding drinking. 

Full episode: Having Breaks From Alcohol Can Change Your Life (An Honest Review)

In this Nugget, we explore the 'Low-Hanging Fruit' Marketing Strategy that you wish you'd tried sooner. If you've got minimal budget, but want to make a dent with your marketing...this strategy is for you!

Full episode: 9 Creative Marketing Ideas To Try With Minimal Budget

In this episode, Dan & Lloyd discuss the morning routines that have changed their lives. From avoiding the news, to hanging out in a sauna with middle-aged men. This episode really does have it all. If you're looking for small, practical changes you can make to your morning routine that will make you happier, this is a must-listen. Prepare to belly laugh at some of the morning routines Lloyd has tested (wait until you hear about the kissing).

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In this episode we explore how to optimise your LinkedIn profile by drawing parallels with online dating. We emphasise the three core pillars of LinkedIn success: profile, content, and engagement, stressing the importance of profile optimisation akin to setting up a Tinder account, from high-quality photos to compelling header images.

Whether you're a LinkedIn novice or pro, listen to the full episode (Episode 54 - Fast Track Your Growth: How To Build Your Personal Brand On LinkedIn) to find out how to revamp your profile and make meaningful connections in the professional world. 

In this episode, Dan and Lloyd share the 'business networking' secrets that have helped grow their video & social media marketing agency, Knowlton, to new heights.  From dreading eye-roll-worthy networking breakfasts, to reveling in the world's most exhilarating 'business' events in Ibiza.  It's been a rollercoaster. Strap in & learn how Dan & Lloyd 'cracked the code' of business networking that doesn't make you want to claw your eyes out (and helps you grow your business & attract opportunities).

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Join Dan & Lloyd on the Business Anchors podcast as they explore the surprising truth about alcohol. In a candid conversation, they reveal how even those who believe they have a handle on their drinking habits may be more addicted than they think. Discover the inner struggles and justifications that keep people reaching for that drink, and how recognising addiction can lead to a healthier perspective.

Listen to the full episode (Episode 115: Having Breaks From Alcohol Can Change Your Life (An Honest Review)) to hear a thought-provoking discussion that might just make you rethink that next round. Cheers to self-discovery! 

In this episode, we explore the HUGE opportunity to integrate nostalgia into your marketing. We open the bonnet on our recent campaign to relaunch Sunny D & uncover how nostalgia boosts product appeal, drives emotional connection & enhances brand loyalty. Understanding your audience's age and cultural references is crucial in avoiding missing the mark. AI tools like ChatGPT can aid in creating nostalgic content, increasing engagement and content visibility. Discover how nostalgia can transform your marketing strategy!

Discover the secret sauce behind Knowlton's marketing success.

Join Dan & Lloyd as they delve into the world of marketing campaigns that people actually enjoy consuming. Learn how they've flipped the traditional advertising approach by prioritising what consumers want to watch over pushing products.

Listen to the full episode to hear more about the secret sauce behind Knowlton's marketing success 'Episode 043 – How We Produce World-Dominating Marketing Campaigns For Global Brands'. 

Join us this week as Dan & Lloyd share how we bagged £125K in new business last month! From the art of 'qualifying out' prospects with strategies borrowed from top sales books like MEDDICC by Andy Whyte and GAP SELLING by Keenan, to the surprising realisation that customer perception can sometimes matter more than actual results. We spill the beans on our own missteps and successes and highlight why ongoing, genuine relationship-building can be the golden key to unlocking major deals.

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If you're looking to discover creative new content ideas, this tip is for you! Dan & Lloyd share a clever tip to use TikTok to help come up with ideas that have proven to generate millions of views. To hear more about how you could stay on top of the latest trends and have success on TikTok listen to the full episode 'E98 How To Create 100+ TikTok Ideas In 15 Minutes'. 

Full episode: https://knowltonmarketing.co.uk/tiktok-ideas/

In today's episode, we're uncovering the secrets behind the behaviours of top-performing marketers. Ever wondered why some marketers get 10 times better results than others with the same amount of time and money? Lloyd and Dan reveal the five key behaviours that set the best apart from the rest: Efficient Communication, Clarity in Objectives, Empathy for the Target Market, Trust in the Team, and Embracing Managed Risk. Tune in for personal stories, expert tips, and actionable advice to transform your marketing game and enjoy outstanding results!

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