Data, Privacy, and Targeting

Marketing often involves navigating a very thin line between privacy and personalization. Can we have our privacy and still enjoy those personalized, serendipitous experiences too?  

In this episode of Data Dialogues, we are joined by data experts Michelle Taves and Kristin Jones to discuss the "Privacy Paradox.” We explore the contrasting reality, which is that we all want brands to be protecting our personal information while the allure of tailored recommendations (and earning freebies and rewards) is undeniable. 

Now, let’s discover why 73% of adults feel they lack control over how their data is used along with the ways marketers can create unique experiences without crossing the line…