Moncler: A Masterclass in Value Creation & Turnaround Strategy

Discover how Remo Ruffini took Moncler from a struggling outerwear label to a global luxury powerhouse.
In this video, we break down the strategic moves behind Ruffini’s acquisition, his value-creation playbook, and the turnaround tactics that reshaped the brand into a market leader.

🔍 What you’ll learn:

How Ruffini identified Moncler’s untapped potential

The branding and product innovations that redefined luxury outerwear

Growth strategies, partnerships, and global expansion

Key lessons for entrepreneurs, investors, and M&A professionals

Whether you’re passionate about fashion, business strategy, or deal-making, this case study reveals how visionary leadership can turn a distressed asset into a billion-dollar icon.

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