Freedom Focus Photography - previously the Hair of the Dog Podcast

Finding your Purpose with Marika Moffitt

May 10, 2022 Nicole Begley, Marika Moffitt Episode 143
Freedom Focus Photography - previously the Hair of the Dog Podcast
Finding your Purpose with Marika Moffitt
Show Notes Transcript

143 - Longtime listeners will remember Seattle photographer Marika Moffitt from her earlier appearances on the podcast, under the brand Dirtie Dog Photography. A series of personal events in the past year rocked Marika's world, prompting her to rethink her reasons for being in business. 

Follow along this week as Marika talks about the birth of Soul Dog Creative, the new brand that reflects her deeper purpose. We also chat about the journey from part-time to full-time photographer, connecting with your clients, and offer advice for those of you just starting out.    

What To Listen For:

  • A common roadblock to starting your business—and how to avoid it
  • The first step in determining your ideal client
  • Why Marika built her entire business around just one single product
  • How to access your internal search engine
  • The project that expanded Marika's customer base

If you're a new business—or a not-yet business—you'll find plenty in this episode to inspire you. And if you've been around a while and are considering a rebrand, you definitely don't want to miss this week's podcast!

Resources From This Episode:

JOIN THE PARTY:



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Welcome to the hair of the dog podcast.

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Today. I am talking with pet photographer.

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Marika Moffitt all about her incredible rebrand.

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We're going deep in this one about fighting your business and

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life's purpose how to know when it's time to change your

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business and really embrace that and what to do about branding

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when you're just starting out.

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So no matter where you are in your journey,

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you're going to want to tune in to this week's episode.

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So stay tuned.

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Welcome to the hair of the dog podcast.

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If you're a pet photographer,

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ready to make more money and start living a life by

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your design,

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you've come to the right place.

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And now your host pet photographer,

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travel addict,

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chocolate martini connoisseur,

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Nicole Begley.

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Hey everybody.

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Welcome back to the hair of the dog podcast.

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I'm your host,

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Nicole Begley.

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And today we have back for her fourth appearance,

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but it's been quite some time.

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Miss Marika Moffitt from the artists previously known as dirty dog

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photography, and now known as soul dog,

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collective Creative,

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Creative, creative.

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Yes. Oh my Gosh,

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Marco. Welcome back to the podcast.

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Thank you.

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I love it.

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Yeah, you're going to have to be the artist formerly known

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as dirty dog photography.

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That's awesome.

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I'm a t-shirt made.

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Yes, exactly.

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It was some crazy looking like graphic that we don't understand.

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I love it.

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I love it.

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Oh my gosh,

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mark. I'm so excited to chat with you today because as

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we just alluded to,

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you just went through a pretty big rebrand with your business.

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So first of all,

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how long were you dirty dog photography?

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When did you start your business?

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And you're based out in the Pacific Northwest Seattle area,

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actually real quick for those of you guys that are just

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tuning in,

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if you haven't heard mark on the podcast before,

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it's been a hot minute since she was on,

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but she was on episode number 8 30,

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3 and 40,

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and there's lots of good stuff there.

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So go check those out.

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But anyway,

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yeah. Tell us a little bit about when you started,

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why you started and how long you've been in this pet

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photography crazy world.

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Sure. So I actually officially started dirty dog photography in 2011,

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kind of as an offshoot of my people,

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photography that I was doing,

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which is dirty bird photography.

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And I had,

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you know,

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my dogs were and all the animals in my life were

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the reason why I got into photography as a kid.

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But for some reason,

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you know,

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I kind of went away from that when I would photography

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school. I didn't really see it as what I could do

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professionally. Well,

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yeah, back at that time though,

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there was like three pet photographers.

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So it was not really seen as a viable option.

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Yeah. Yeah.

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And I was doing my photography part-time for the longest time

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because I,

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so I finished photography school in 2000 and everything in my

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school was very much about the craft of photography.

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There was very little business at all being taught and we

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just didn't have what you've created for pet photographers,

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the education to actually run a business and be profitable.

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We didn't have any of that.

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So I had to just,

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you know,

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I just worked a regular job,

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several different regular jobs over the years and did my,

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my passion on the side.

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And I knew I had a,

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another photographer friend who was telling me since like 2010 market,

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you need to focus on dogs.

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You know,

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you love it,

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you need to do it.

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So I started dirty down photography so that I could just

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start playing around with that.

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And I was living up in Anacortes at the time,

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which is about an hour and a half north of Seattle

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where I live now,

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which is very small area.

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So I didn't,

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you know,

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I, again,

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just doing it super part-time.

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And then in 2014,

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my now husband and I decided we were going to move

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to Seattle to like,

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let's go after our dreams.

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If there's any time,

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let's do it.

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Now he's a musician.

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I wanted to do my dog photography.

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And so we moved here and it's really expensive.

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So we had regular jobs.

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So when we first moved here,

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I cleaned houses.

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I worked for a house cleaning company and D and built

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and was working on dirty,

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dark photography on the side.

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But it's a whole new market.

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All of these different things and cleaning the houses is a

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really hard job.

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So I didn't have a lot of energy to fully put

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my heart into building my business.

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So I just sort of didn't do that.

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And it made me really unhappy.

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And then eventually got to a point in 2016 after we

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got married that I realized,

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well, we actually went on this 14 day honeymoon road trip

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through like national parks and state parks in Utah and all

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of these beautiful things.

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And I,

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during that time I realized,

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what am I doing with my life?

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This is what it's all about.

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Like freedom.

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How do I,

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how do I get this all the time?

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And I was like,

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the only way to do that for me is to be

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my own boss.

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And so,

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yeah, so six months later I left the w I no

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longer worked for the company cause I was like,

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I'm not going to work for anybody else.

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And I,

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my husband and I decided that it was time for me

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to launch full time and focus on dirty dog photography.

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And I did actually clean some houses on the side for

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myself. I opened my own business.

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Yeah. And just continued to clean houses for a few people

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just to float through that building time and amps.

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And I'm so glad that I did that because it was

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easy at that point,

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it was easy work because I had been doing it for

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several years and,

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and I knew the houses that I was cleaning.

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I didn't have to market and try to get more clients.

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I was good.

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So I got to really focus on building my brand and

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I got to actually think about,

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okay, if,

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what do I really want this to be what this is

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going to be?

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The thing that I do that gets me to where I

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want to go,

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what do I want that to look like?

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And so I just started doing that and it was amazing.

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I mean,

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that was 2017.

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That is when I,

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when I went full time.

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Yeah. Wow.

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Yeah. I think a lot of people get up in their

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head of like,

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you know,

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I'm working this full-time job and it has to be an

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all or nothing like total switch.

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And I think that can put a big roadblock in the

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way of,

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you know,

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pursuing these dreams and going after,

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you know,

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opening your business,

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but you don't have to do it that way.

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Like you didn't do it that way.

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And I didn't either when I left the aviary,

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I ended up working part-time for them.

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And then I also had,

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once I was not doing part-time for them anymore,

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I was doing like some part-time photography,

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like newborn and hospitals thing.

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So not my jam at all of like what I do,

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but it was like,

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oh, it's photography.

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It's was like,

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just a couple hours,

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quick, decent money.

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It was like,

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great. All right.

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Super. So I think there's a lot of,

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really out of the box ways that you can create some

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other income in your life that is still flexible.

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You know,

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your role is you're not going to work for anybody else,

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but your role wasn't,

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I'm not going to do anything other than photography.

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You're like,

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oh no,

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I'll still clean some houses,

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but for me,

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so I make all the rules.

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So yeah.

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So I think people just need to be open to,

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you know,

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how instead of asking or saying like,

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oh, I can't do this,

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but just asking,

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all right,

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how can I make this happen?

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What do I need to put into place to make this

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happen? Yeah.

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And I think the other really important reason too,

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that you don't have to replace an entire income when you're

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building your,

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your photography business to give yourself that grace period is that

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then you're not acting from a space of desperation and taking

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just about a client that comes through to you.

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Like that was the other thing for me is I knew

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that I wanted to build something that was amazing.

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And then in alignment with what I,

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with the type of work I wanted to do,

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the type of people I wanted to work with,

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I tried a bunch of different things out.

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And, and as we go through this and talk about the

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actual rebrand,

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like I'm at a point now where I'm not doing any

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of those things anymore because they don't fit,

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but you have to try out those things,

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but you need to be able to do it in a

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way that it's not coming from desperation,

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it's coming from exploration.

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And so that you can go after the clients or receive

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the clients that are most in alignment with the life that

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you want,

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not just the money you want to make,

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but the life you want to make,

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because I know for me,

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like there are certain types of people like mean people.

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I don't want to work with 18 people.

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I don't.

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And so I'm not desperate.

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I'm not coming from a place of desperation where I will

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take the mean dollars.

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No, I'm not taking it in dollars.

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Right. Right.

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Yeah. No,

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that is huge.

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To be able to determine what it is like,

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who your actual ideal client is,

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00:08:53,370 --> 00:08:55,020
and to be able,

265
00:08:55,200 --> 00:09:00,390
attract that person and have the ability to kind of pick

266
00:09:00,390 --> 00:09:02,070
and choose who you're working with.

267
00:09:03,510 --> 00:09:05,970
I think a lot of people end up getting in that.

268
00:09:06,060 --> 00:09:06,300
I mean,

269
00:09:06,300 --> 00:09:07,440
I've been guilty of it now.

270
00:09:07,440 --> 00:09:07,800
And again,

271
00:09:07,800 --> 00:09:08,400
I'm just like,

272
00:09:08,430 --> 00:09:09,030
oh, all right.

273
00:09:09,030 --> 00:09:10,530
Yeah. I can squeeze in another client.

274
00:09:10,590 --> 00:09:11,280
Oh, okay.

275
00:09:11,280 --> 00:09:14,190
Yeah. And taking clients saying yes to clients that you can

276
00:09:14,190 --> 00:09:20,490
tell, aren't always the absolute right fit that usually then ended

277
00:09:20,490 --> 00:09:21,570
up not being the right fit.

278
00:09:21,570 --> 00:09:22,230
And in the end,

279
00:09:22,230 --> 00:09:22,680
you're just like,

280
00:09:22,680 --> 00:09:23,460
why did I,

281
00:09:23,520 --> 00:09:24,270
why did I do this?

282
00:09:24,270 --> 00:09:26,610
I'm not serving anybody and not serving them as well as

283
00:09:26,610 --> 00:09:27,300
they could be served,

284
00:09:27,300 --> 00:09:28,230
not serving myself.

285
00:09:28,710 --> 00:09:30,860
So getting really clear on that is,

286
00:09:30,870 --> 00:09:34,980
yeah. I think the first step of any of that is

287
00:09:34,980 --> 00:09:39,060
getting really clear on yourself and being super connected to who

288
00:09:39,060 --> 00:09:41,040
you are and what you want in your life.

289
00:09:41,430 --> 00:09:45,900
Because there are some people are building businesses where their connection

290
00:09:45,900 --> 00:09:48,720
to their clients isn't as important to them because they truly,

291
00:09:48,720 --> 00:09:51,810
their joy comes from the actual work that they're doing.

292
00:09:51,960 --> 00:09:55,560
And so if they're working with someone who isn't someone they

293
00:09:55,560 --> 00:09:56,850
would want to call their friend,

294
00:09:57,030 --> 00:10:01,290
that doesn't matter as much because the way they've structured their

295
00:10:01,290 --> 00:10:05,040
business, they're not necessarily having a lot of FaceTime with them.

296
00:10:05,040 --> 00:10:06,930
So they don't have to take on any of the,

297
00:10:06,940 --> 00:10:08,610
the emotions of that person.

298
00:10:08,820 --> 00:10:10,200
That's not the business that I'm,

299
00:10:10,290 --> 00:10:10,950
I have built.

300
00:10:10,950 --> 00:10:12,300
My mine is very emotional.

301
00:10:12,300 --> 00:10:14,280
So I do have to protect myself,

302
00:10:14,520 --> 00:10:16,560
but I think that there's room for,

303
00:10:17,160 --> 00:10:18,000
for all of it.

304
00:10:18,000 --> 00:10:18,600
It's just,

305
00:10:18,660 --> 00:10:22,260
that's why it's so important to understand yourself and what you

306
00:10:22,260 --> 00:10:24,300
want and what you have capacity for.

307
00:10:24,570 --> 00:10:24,900
And if,

308
00:10:25,050 --> 00:10:28,080
if that means you want to have be shooting as much

309
00:10:28,080 --> 00:10:28,800
as possible,

310
00:10:28,800 --> 00:10:29,400
and you don't,

311
00:10:29,580 --> 00:10:32,640
it doesn't matter to you as much that if someone fits

312
00:10:32,640 --> 00:10:34,920
completely the type of person,

313
00:10:35,430 --> 00:10:36,120
that's okay,

314
00:10:36,450 --> 00:10:39,180
it's more than being really clear on what you want.

315
00:10:39,810 --> 00:10:40,770
Yeah. Yeah.

316
00:10:40,800 --> 00:10:41,850
Being really clear on that.

317
00:10:41,850 --> 00:10:44,310
And then also being really clear on what you want to

318
00:10:44,310 --> 00:10:46,410
create because so many pet photographers,

319
00:10:46,440 --> 00:10:46,890
like they're like,

320
00:10:46,890 --> 00:10:47,790
what should I offer?

321
00:10:48,060 --> 00:10:48,360
You know,

322
00:10:48,360 --> 00:10:49,140
what products?

323
00:10:49,170 --> 00:10:53,190
And they're so worried about choosing the right products,

324
00:10:53,340 --> 00:10:54,840
but, oh my gosh.

325
00:10:54,900 --> 00:10:55,200
I mean,

326
00:10:55,200 --> 00:10:57,990
all of our businesses can be so different and how it's

327
00:10:57,990 --> 00:10:59,460
structured, how it's priced,

328
00:10:59,460 --> 00:11:03,480
the products we offer and all of that needs to come

329
00:11:03,480 --> 00:11:05,070
from a place of,

330
00:11:05,130 --> 00:11:06,930
of you loving it,

331
00:11:07,320 --> 00:11:10,560
because that's going to show what's your connection with your clients.

332
00:11:10,560 --> 00:11:13,380
And you're going to attract the people that also love what

333
00:11:13,380 --> 00:11:13,950
you love.

334
00:11:14,460 --> 00:11:15,030
For instance,

335
00:11:15,300 --> 00:11:15,540
you know,

336
00:11:15,540 --> 00:11:16,590
here in Charlotte,

337
00:11:16,770 --> 00:11:17,700
Kim Hollis,

338
00:11:17,760 --> 00:11:18,630
who's a friend of mine,

339
00:11:18,630 --> 00:11:20,550
another local pet photographer.

340
00:11:21,030 --> 00:11:23,400
We offer very different products,

341
00:11:23,400 --> 00:11:25,110
but we have the same target market.

342
00:11:25,200 --> 00:11:26,730
And yet we both have clients.

343
00:11:26,850 --> 00:11:28,830
So there's,

344
00:11:28,840 --> 00:11:29,880
there's no right or wrong.

345
00:11:30,360 --> 00:11:31,200
No, no.

346
00:11:31,290 --> 00:11:34,170
I, one of my favorite things in coaching is talking about

347
00:11:34,170 --> 00:11:36,600
pricing and building that,

348
00:11:36,660 --> 00:11:37,800
not just the numbers,

349
00:11:37,800 --> 00:11:42,000
but the actual experience of what you're offering your clients.

350
00:11:42,330 --> 00:11:45,030
Because the way that I personally look at it is yeah.

351
00:11:45,060 --> 00:11:45,390
Find it.

352
00:11:45,390 --> 00:11:46,110
What do you love?

353
00:11:46,410 --> 00:11:50,640
Like what I built all of my pricing around one particular

354
00:11:50,640 --> 00:11:52,620
product that I want my clients to get,

355
00:11:52,990 --> 00:11:56,140
because I want them to have the experience that it provides,

356
00:11:56,200 --> 00:11:57,910
which is the book I want them to have.

357
00:11:57,910 --> 00:12:01,480
This beautiful experience is kind of the overarching theme of what

358
00:12:01,480 --> 00:12:03,520
I do in my work is connection.

359
00:12:03,610 --> 00:12:07,210
And I want to provide my clients with more opportunities to

360
00:12:07,210 --> 00:12:09,190
continue to connect with other people.

361
00:12:09,190 --> 00:12:10,210
And with themselves,

362
00:12:10,780 --> 00:12:12,190
long after their dogs are gone.

363
00:12:12,400 --> 00:12:12,970
And for me,

364
00:12:12,970 --> 00:12:14,710
the best way for them to do that is to have

365
00:12:14,710 --> 00:12:17,080
a book that they can physically hold in their hands and

366
00:12:17,080 --> 00:12:20,020
sit down with other people and share the photos into and

367
00:12:20,020 --> 00:12:20,770
tell stories.

368
00:12:20,950 --> 00:12:22,270
That's what I want my clients to do.

369
00:12:22,270 --> 00:12:25,570
So I built all of my pricing around the fact that

370
00:12:25,570 --> 00:12:27,310
I want my clients to get that book.

371
00:12:27,370 --> 00:12:28,420
Right. So it's,

372
00:12:28,430 --> 00:12:29,110
it works.

373
00:12:29,110 --> 00:12:30,040
It absolutely works.

374
00:12:30,040 --> 00:12:32,650
And I never really worry about,

375
00:12:32,680 --> 00:12:33,850
oh, am I offering enough?

376
00:12:33,880 --> 00:12:35,440
No, my clients trust me.

377
00:12:35,440 --> 00:12:35,930
And they,

378
00:12:35,950 --> 00:12:36,430
they are like,

379
00:12:36,460 --> 00:12:36,850
okay, well,

380
00:12:36,850 --> 00:12:37,540
what should they do?

381
00:12:37,660 --> 00:12:38,800
Well, here's what most people do.

382
00:12:39,370 --> 00:12:40,750
And the secret is because I,

383
00:12:40,870 --> 00:12:46,240
I, I talk about all the time Everybody wants it because

384
00:12:46,240 --> 00:12:47,530
I talk about it and I tell them,

385
00:12:47,530 --> 00:12:47,920
this is,

386
00:12:47,950 --> 00:12:49,570
this is the best way right here.

387
00:12:50,050 --> 00:12:50,830
Yep. Yeah.

388
00:12:50,860 --> 00:12:52,630
Cause most people have not done this before.

389
00:12:52,630 --> 00:12:53,470
They have no idea.

390
00:12:53,470 --> 00:12:57,520
So they're looking to us for our professional input and,

391
00:12:57,760 --> 00:12:58,010
you know,

392
00:12:58,010 --> 00:13:01,300
and to be able to tell them why that book is

393
00:13:01,300 --> 00:13:04,600
so special or why that wall piece is so special,

394
00:13:04,750 --> 00:13:04,960
you know,

395
00:13:04,960 --> 00:13:07,180
that's, that's the why we're always talking about,

396
00:13:07,180 --> 00:13:08,980
I think people get up in their own head of like,

397
00:13:09,010 --> 00:13:09,340
oh my God,

398
00:13:09,340 --> 00:13:10,570
I have to define my why.

399
00:13:10,640 --> 00:13:11,440
I don't know.

400
00:13:11,440 --> 00:13:12,970
I like dogs and photography,

401
00:13:14,000 --> 00:13:15,760
but there is more of a why there,

402
00:13:15,760 --> 00:13:16,570
like for me,

403
00:13:16,630 --> 00:13:19,270
I'm not so much the albums with that signature wall piece,

404
00:13:19,270 --> 00:13:20,080
like a big,

405
00:13:20,320 --> 00:13:22,570
bold, gorgeous signature wall piece.

406
00:13:22,930 --> 00:13:26,410
And I sell one to pretty much every client because that's

407
00:13:26,410 --> 00:13:27,250
all I talk about.

408
00:13:28,300 --> 00:13:29,590
It's, it's just,

409
00:13:29,650 --> 00:13:30,460
that's what we do.

410
00:13:30,490 --> 00:13:32,710
So, because I want to,

411
00:13:33,010 --> 00:13:36,880
to decorate their space with something that's meaningful and beautiful that

412
00:13:36,880 --> 00:13:37,600
they'll see every day.

413
00:13:37,660 --> 00:13:38,560
So yeah,

414
00:13:39,190 --> 00:13:40,240
there's no right or wrong guys.

415
00:13:41,680 --> 00:13:43,330
Just be clear for yourself,

416
00:13:43,360 --> 00:13:44,050
what you love.

417
00:13:44,110 --> 00:13:46,210
And that's the thing is when you're clear on that,

418
00:13:46,210 --> 00:13:50,530
and you can talk about it with passion and passion comes

419
00:13:50,530 --> 00:13:50,940
out in,

420
00:13:50,940 --> 00:13:52,060
in many different ways,

421
00:13:52,060 --> 00:13:54,100
there's no right or wrong way to be passionate,

422
00:13:54,310 --> 00:13:56,470
but the only way for it to truly come out as

423
00:13:56,470 --> 00:13:57,310
if it's authentic to you,

424
00:13:57,310 --> 00:14:00,340
if you really truly are connected to what you're sharing with

425
00:14:00,340 --> 00:14:01,150
your clients,

426
00:14:01,420 --> 00:14:02,680
then they will feel it.

427
00:14:03,160 --> 00:14:04,360
And so that's,

428
00:14:04,420 --> 00:14:05,240
I guess that's the,

429
00:14:05,240 --> 00:14:08,750
the, the challenge for people is just look at yourself and,

430
00:14:08,750 --> 00:14:09,910
and learn about who you are.

431
00:14:10,570 --> 00:14:13,120
Yeah. I'm wondering if there's anyone out there that's like,

432
00:14:13,120 --> 00:14:15,250
well, how do I know if it's authentic?

433
00:14:15,250 --> 00:14:16,690
I think I like it.

434
00:14:18,310 --> 00:14:18,820
Oh yeah.

435
00:14:19,120 --> 00:14:22,690
Right. I think we all have that about things is,

436
00:14:23,770 --> 00:14:24,820
especially in the beginning,

437
00:14:24,820 --> 00:14:28,060
when you're overwhelmed with all of the options for me,

438
00:14:28,060 --> 00:14:32,380
it really comes down to personal experience and looking back at

439
00:14:32,380 --> 00:14:33,430
my life as a whole.

440
00:14:33,550 --> 00:14:36,370
And what were the things that lit me up as a

441
00:14:36,370 --> 00:14:38,350
kid that made me excited.

442
00:14:38,350 --> 00:14:41,590
Why did I love the animals in my life?

443
00:14:41,590 --> 00:14:45,370
What, what drew me to wanting to take photos of them?

444
00:14:45,610 --> 00:14:48,310
And then just sort of taking the time to think about

445
00:14:48,730 --> 00:14:50,530
what would it mean to me personally,

446
00:14:50,530 --> 00:14:53,810
to have I I'm now in this where I've lost my

447
00:14:53,810 --> 00:14:55,460
dog last year and,

448
00:14:55,470 --> 00:14:55,970
and you,

449
00:14:56,030 --> 00:14:57,410
you are in the same boat,

450
00:14:57,410 --> 00:15:00,050
right? So now what we get we're on the other side

451
00:15:00,050 --> 00:15:00,350
of it,

452
00:15:00,350 --> 00:15:05,750
where we are actually experiencing what the photos of them bring

453
00:15:05,780 --> 00:15:06,710
to us now.

454
00:15:07,220 --> 00:15:08,120
And for me,

455
00:15:08,120 --> 00:15:15,020
that's also really why my rebrand has happened because I have

456
00:15:15,080 --> 00:15:17,240
been thinking about that nonstop.

457
00:15:17,330 --> 00:15:18,890
Like here's where my life is.

458
00:15:18,890 --> 00:15:20,000
I'm on the other side.

459
00:15:20,030 --> 00:15:23,930
How can I be a better guide for my clients in

460
00:15:23,930 --> 00:15:25,820
sharing my experience at this?

461
00:15:25,920 --> 00:15:29,330
And, and I've been through this journey many times with the

462
00:15:29,330 --> 00:15:31,310
dogs and cats and horses in my life,

463
00:15:31,340 --> 00:15:32,540
having loved and lost them.

464
00:15:32,540 --> 00:15:35,270
And so that's kind of what I built my business on

465
00:15:35,270 --> 00:15:36,710
was the idea that,

466
00:15:36,740 --> 00:15:37,000
you know,

467
00:15:37,000 --> 00:15:39,200
I could guide my clients through that time,

468
00:15:39,200 --> 00:15:40,910
whether they're at that time or not,

469
00:15:40,910 --> 00:15:42,560
because the thing is it's inevitable,

470
00:15:42,570 --> 00:15:43,400
it will happen.

471
00:15:43,610 --> 00:15:46,640
We will have to say goodbye to them in this earthly

472
00:15:47,390 --> 00:15:49,070
life, but their,

473
00:15:49,070 --> 00:15:50,570
their stories don't have to end.

474
00:15:50,570 --> 00:15:54,200
So here's how we can help them live on through us

475
00:15:54,260 --> 00:15:55,400
is through the photos,

476
00:15:55,400 --> 00:15:56,420
through the stories,

477
00:15:56,840 --> 00:15:59,990
through the conversations that we have with other people about our

478
00:15:59,990 --> 00:16:02,900
experiences. And I think that it does start with us as

479
00:16:02,900 --> 00:16:05,930
photographers. The first step is to go there,

480
00:16:05,990 --> 00:16:09,350
to go there for ourselves so that we can better serve

481
00:16:09,410 --> 00:16:11,180
the people that we're asking to,

482
00:16:11,390 --> 00:16:12,550
to stand in front of our,

483
00:16:12,550 --> 00:16:13,370
our cameras.

484
00:16:13,550 --> 00:16:14,330
Yeah, for sure.

485
00:16:14,330 --> 00:16:15,290
And sharing that,

486
00:16:15,440 --> 00:16:18,710
that story and not being afraid to,

487
00:16:19,040 --> 00:16:19,490
you know,

488
00:16:19,520 --> 00:16:21,590
let people know about your experiences.

489
00:16:21,590 --> 00:16:23,990
I think a lot of times people are worried about,

490
00:16:24,530 --> 00:16:28,940
oh, I don't want to say anything about,

491
00:16:28,970 --> 00:16:29,240
you know,

492
00:16:29,240 --> 00:16:31,760
the, the fact is that our time with these animals are

493
00:16:31,770 --> 00:16:34,160
short, so they don't want to like,

494
00:16:34,190 --> 00:16:39,410
feel like they're jumping on this like slimy marketing thing by

495
00:16:39,470 --> 00:16:41,180
like bringing attention to that.

496
00:16:41,210 --> 00:16:42,140
Yeah, exactly.

497
00:16:42,230 --> 00:16:43,520
Yeah. But it's not,

498
00:16:43,700 --> 00:16:44,450
it's not like that.

499
00:16:44,450 --> 00:16:45,650
It doesn't have to be like that.

500
00:16:45,950 --> 00:16:47,350
No, it doesn't it.

501
00:16:47,350 --> 00:16:49,790
And that's the thing is that's why for it to be

502
00:16:50,150 --> 00:16:51,590
truly from the heart,

503
00:16:51,590 --> 00:16:53,540
you have to go to the heart and you have to

504
00:16:53,540 --> 00:16:54,050
know your,

505
00:16:54,510 --> 00:16:55,820
how you feel about it.

506
00:16:56,150 --> 00:16:56,780
And it's okay.

507
00:16:56,780 --> 00:16:57,280
If, if,

508
00:16:57,410 --> 00:17:01,550
if you can't get away from that feeling of it being

509
00:17:01,550 --> 00:17:02,720
slimy, then that's okay.

510
00:17:02,720 --> 00:17:04,550
It's just not meant for you to go there right now.

511
00:17:05,870 --> 00:17:06,630
And like I said,

512
00:17:06,700 --> 00:17:07,160
I am,

513
00:17:07,220 --> 00:17:10,250
my brand is completely emotional and vulnerable.

514
00:17:10,250 --> 00:17:11,210
And, and like,

515
00:17:11,240 --> 00:17:14,060
I go there all the time because that's how I exist

516
00:17:14,060 --> 00:17:14,540
in the world.

517
00:17:14,540 --> 00:17:15,170
That's like my,

518
00:17:15,580 --> 00:17:21,440
my own personal soul journey is to uncover and discover all

519
00:17:21,440 --> 00:17:22,970
of the like deep,

520
00:17:22,970 --> 00:17:25,580
emotional things that are possible in this lifetime,

521
00:17:26,240 --> 00:17:27,320
because that just makes me,

522
00:17:27,320 --> 00:17:29,930
it makes me feel more human and more connected.

523
00:17:30,680 --> 00:17:31,400
And that's what,

524
00:17:31,400 --> 00:17:33,980
that's what my rebrand is about is I just want to

525
00:17:33,980 --> 00:17:36,620
have these beautiful conversations with,

526
00:17:36,640 --> 00:17:37,160
with clients.

527
00:17:37,160 --> 00:17:38,480
I just had Wednesday,

528
00:17:38,480 --> 00:17:42,590
I had a consultation and a sales session that both were

529
00:17:42,590 --> 00:17:47,480
so moving and just listening to my clients speak about their,

530
00:17:47,630 --> 00:17:50,100
their connections with their dogs and their lives.

531
00:17:50,130 --> 00:17:52,320
And one of them is,

532
00:17:52,410 --> 00:17:54,360
was a consultation and she booked and we're going to have

533
00:17:54,360 --> 00:17:54,930
a session.

534
00:17:54,930 --> 00:17:56,730
And in may,

535
00:17:56,730 --> 00:17:59,640
and the other is her dog passed two and a half

536
00:17:59,640 --> 00:18:00,330
weeks ago.

537
00:18:00,390 --> 00:18:03,420
And so it was just a very emotional,

538
00:18:03,450 --> 00:18:06,930
many tears were shed from both of us talking and it

539
00:18:06,930 --> 00:18:07,950
was all over zoom,

540
00:18:08,250 --> 00:18:11,460
but having been able to hold that space is really important

541
00:18:11,460 --> 00:18:11,790
to me.

542
00:18:12,150 --> 00:18:13,170
And as a,

543
00:18:13,620 --> 00:18:14,310
as a person,

544
00:18:14,310 --> 00:18:15,570
I can't do that with,

545
00:18:15,690 --> 00:18:16,140
you know,

546
00:18:16,470 --> 00:18:19,260
10 clients a month or 10.

547
00:18:21,450 --> 00:18:22,920
Yeah. And so I've,

548
00:18:22,950 --> 00:18:25,830
that's why I've purposefully built what I built because I want

549
00:18:25,830 --> 00:18:26,970
it. That's what I want in my life.

550
00:18:27,030 --> 00:18:28,050
I want to have those deep,

551
00:18:28,080 --> 00:18:29,280
beautiful connections with people.

552
00:18:29,280 --> 00:18:32,010
I want to be able to give them this space to

553
00:18:32,010 --> 00:18:35,160
feel safe and share those things so that they can go

554
00:18:35,160 --> 00:18:38,640
out into the world and understand that they can do that's

555
00:18:38,670 --> 00:18:39,360
that it's okay.

556
00:18:39,570 --> 00:18:42,960
That what they feel about the dogs in their life or

557
00:18:42,960 --> 00:18:46,530
the cat or the horse is,

558
00:18:46,670 --> 00:18:49,320
is worthy of being shared and seen.

559
00:18:49,470 --> 00:18:50,700
So I love it.

560
00:18:50,730 --> 00:18:51,120
I love it.

561
00:18:51,540 --> 00:18:53,490
So as this I'm sitting here,

562
00:18:53,490 --> 00:18:54,330
like crying myself.

563
00:18:54,390 --> 00:18:55,080
Yeah. I know.

564
00:18:55,800 --> 00:18:57,840
I figured I would have some tears today.

565
00:18:58,920 --> 00:19:01,500
She's so mad anyway.

566
00:19:02,430 --> 00:19:03,660
So what,

567
00:19:03,840 --> 00:19:04,980
what was your,

568
00:19:05,550 --> 00:19:05,850
you know,

569
00:19:05,850 --> 00:19:06,630
as you went through,

570
00:19:06,660 --> 00:19:07,710
because this has been a journey,

571
00:19:07,710 --> 00:19:08,550
a long time coming,

572
00:19:09,150 --> 00:19:09,900
figuring out like,

573
00:19:09,900 --> 00:19:13,230
this is what I want my business to really involve.

574
00:19:13,680 --> 00:19:17,700
So what was the decision process when you were coming along?

575
00:19:17,700 --> 00:19:18,060
And you're like,

576
00:19:18,090 --> 00:19:18,660
oh my gosh,

577
00:19:18,690 --> 00:19:20,940
I need to totally change my name.

578
00:19:21,000 --> 00:19:24,480
Rebrand. This is more than just a changing my positioning and

579
00:19:24,480 --> 00:19:25,710
changing my messaging.

580
00:19:25,950 --> 00:19:29,340
This is like a full on new whole picture.

581
00:19:29,670 --> 00:19:33,210
Yeah. I think what's interesting is thinking back to,

582
00:19:33,210 --> 00:19:37,440
like, when I decided on dirty dog photography,

583
00:19:37,440 --> 00:19:37,650
I mean,

584
00:19:37,980 --> 00:19:40,590
it was just like an offshoot of dirty bird photography.

585
00:19:40,740 --> 00:19:41,850
And, and I know like,

586
00:19:41,850 --> 00:19:42,480
it's funny,

587
00:19:42,600 --> 00:19:45,900
like I love watching when people are starting their businesses.

588
00:19:45,900 --> 00:19:47,670
I love watching them do the,

589
00:19:47,670 --> 00:19:49,200
what should my name be game?

590
00:19:49,590 --> 00:19:50,250
Because it's,

591
00:19:50,310 --> 00:19:51,240
it's hard to know.

592
00:19:51,330 --> 00:19:52,110
It really is.

593
00:19:52,110 --> 00:19:56,160
There's should I use my actual human person name or should

594
00:19:56,160 --> 00:20:01,050
I create a name that is cute or is whatever.

595
00:20:01,200 --> 00:20:02,850
And it's hard to know because you don't know where you're

596
00:20:02,850 --> 00:20:04,050
going to be in five years.

597
00:20:04,110 --> 00:20:06,270
Right. Or for me,

598
00:20:06,270 --> 00:20:07,950
however many years been,

599
00:20:10,830 --> 00:20:11,640
yeah, just a few,

600
00:20:11,790 --> 00:20:15,240
but it kind of over the past couple of years,

601
00:20:15,240 --> 00:20:18,210
I definitely was feeling the push that,

602
00:20:18,270 --> 00:20:19,440
okay, I'm going somewhere.

603
00:20:19,860 --> 00:20:22,260
This is shifting something different is happening.

604
00:20:22,350 --> 00:20:25,920
And then last year was such a dumpster fire within a

605
00:20:25,920 --> 00:20:27,870
dumpster fire of a year,

606
00:20:27,900 --> 00:20:33,120
having lost a family member to suicide and a grandmother to

607
00:20:33,150 --> 00:20:38,010
cancer. And then my soul dog to old age,

608
00:20:38,040 --> 00:20:39,120
she was ready to go.

609
00:20:40,110 --> 00:20:42,540
Yeah, it's still Just easier.

610
00:20:42,630 --> 00:20:43,390
No, it Doesn't.

611
00:20:43,410 --> 00:20:44,970
It's just absolutely devastating.

612
00:20:46,050 --> 00:20:49,330
And I say probably in between the point of when my

613
00:20:49,330 --> 00:20:53,110
nephew passed and Caroline passed is when I really started personally

614
00:20:53,500 --> 00:20:55,030
feeling a lot of different things.

615
00:20:55,180 --> 00:20:58,780
Just my whole entire world was completely shaken up because it's

616
00:20:58,780 --> 00:21:03,280
just an experience that you can't prepare for.

617
00:21:04,030 --> 00:21:04,640
Right. Right.

618
00:21:04,770 --> 00:21:05,200
You can't,

619
00:21:05,200 --> 00:21:08,800
you just can't it's and grief does not grief comes for

620
00:21:08,800 --> 00:21:11,860
all of us and it comes in different ways.

621
00:21:11,950 --> 00:21:15,220
And I took a lot of time off from my business

622
00:21:15,220 --> 00:21:15,940
because I had to,

623
00:21:16,090 --> 00:21:17,020
I had to for,

624
00:21:17,020 --> 00:21:18,340
I had to be there for my family.

625
00:21:18,790 --> 00:21:19,930
And then during that time,

626
00:21:19,930 --> 00:21:20,560
Carol wack,

627
00:21:20,580 --> 00:21:22,480
my dog was,

628
00:21:22,660 --> 00:21:23,830
she couldn't be home alone.

629
00:21:23,830 --> 00:21:26,140
She couldn't be left alone because she would get stuck in

630
00:21:26,140 --> 00:21:26,980
places. She,

631
00:21:26,980 --> 00:21:27,240
you know,

632
00:21:27,240 --> 00:21:29,380
she was just at that point and my husband and I

633
00:21:29,380 --> 00:21:32,740
knew, we just knew after my nephew passed,

634
00:21:32,740 --> 00:21:33,160
we just,

635
00:21:33,220 --> 00:21:33,760
we kind of,

636
00:21:33,790 --> 00:21:34,540
that was like a,

637
00:21:35,320 --> 00:21:36,790
a big reality check for us.

638
00:21:36,790 --> 00:21:37,150
Or like,

639
00:21:37,270 --> 00:21:38,590
Caremark's going to go this year.

640
00:21:38,650 --> 00:21:40,900
We just already know this year is not going to be

641
00:21:40,900 --> 00:21:43,420
great. And so we just prepared ourselves for that.

642
00:21:43,420 --> 00:21:46,330
And I just decided I'm going to give her as much

643
00:21:46,330 --> 00:21:47,380
of me as I can.

644
00:21:47,500 --> 00:21:51,160
And so I took time off a very limited schedule for

645
00:21:51,160 --> 00:21:52,000
client work.

646
00:21:53,140 --> 00:21:59,100
And in that time I really got to like discover our

647
00:21:59,130 --> 00:22:02,850
con our relationship that we've had for the entire time that

648
00:22:02,850 --> 00:22:04,290
Kerouac was in my life.

649
00:22:04,590 --> 00:22:05,970
Cause like I got her as a puppy.

650
00:22:06,270 --> 00:22:09,750
So she would have been 16 this past December.

651
00:22:09,750 --> 00:22:10,980
So that's my long time.

652
00:22:10,980 --> 00:22:15,120
Yeah. I was 22 when she came into my life.

653
00:22:15,180 --> 00:22:18,840
So that's like some pretty important years of my life,

654
00:22:18,900 --> 00:22:21,210
like discovering who I was as a,

655
00:22:21,210 --> 00:22:22,170
as a person.

656
00:22:22,290 --> 00:22:24,630
And in the,

657
00:22:25,080 --> 00:22:28,860
the last two weeks that we had together was really the

658
00:22:28,860 --> 00:22:32,490
huge turning point for me and seeing what was possible in,

659
00:22:32,640 --> 00:22:34,170
in my business for,

660
00:22:34,170 --> 00:22:35,700
and what I could do in my community.

661
00:22:36,030 --> 00:22:39,300
I shared very publicly what care wack and I were going

662
00:22:39,300 --> 00:22:42,690
through. I made a lot of Instagram posts and reels and

663
00:22:42,690 --> 00:22:44,490
things, and I just let myself create.

664
00:22:44,490 --> 00:22:44,940
Cause my,

665
00:22:44,970 --> 00:22:51,450
my greatest form of healing is creation is art is really

666
00:22:51,450 --> 00:22:55,470
letting, letting all of that come through in,

667
00:22:55,470 --> 00:22:57,090
in different,

668
00:22:57,750 --> 00:22:58,920
interesting ways.

669
00:22:59,160 --> 00:23:01,410
And I had a lot of people reach out to me

670
00:23:01,410 --> 00:23:04,830
during that time to thank me for sharing so openly because

671
00:23:04,890 --> 00:23:07,860
they, as hard as it could be to watch that,

672
00:23:08,250 --> 00:23:09,240
that anguish,

673
00:23:09,630 --> 00:23:12,210
it was healing for them,

674
00:23:12,540 --> 00:23:17,370
whether they had experienced something similar years ago recently,

675
00:23:17,370 --> 00:23:20,010
or knew that it was coming up sometime in the,

676
00:23:20,100 --> 00:23:21,090
in the near future,

677
00:23:21,390 --> 00:23:23,970
it was just kind of like being a,

678
00:23:24,510 --> 00:23:27,390
being, letting people know here's what I'm going through.

679
00:23:27,600 --> 00:23:28,290
It's okay.

680
00:23:28,410 --> 00:23:31,050
Like we go through this together and,

681
00:23:31,180 --> 00:23:31,920
and it just,

682
00:23:31,920 --> 00:23:36,270
there's just something that happens collectively when you share your,

683
00:23:36,330 --> 00:23:37,230
your emotion,

684
00:23:37,230 --> 00:23:38,010
share your grief.

685
00:23:38,910 --> 00:23:40,320
And I knew during all of that,

686
00:23:40,830 --> 00:23:43,500
that there's something bigger that I could be doing to help

687
00:23:43,500 --> 00:23:47,870
people. And I wasn't right away because it was just right

688
00:23:47,870 --> 00:23:49,130
after she was gone.

689
00:23:49,130 --> 00:23:49,550
I was like,

690
00:23:49,580 --> 00:23:50,630
oh, I'm a mess.

691
00:23:51,410 --> 00:23:56,240
I don't know we're done with all of this,

692
00:23:57,800 --> 00:23:58,480
Burn it down.

693
00:23:58,490 --> 00:24:01,130
Yes. And,

694
00:24:01,190 --> 00:24:03,230
but that's when it really started hitting me that,

695
00:24:03,230 --> 00:24:06,350
okay. I think next year the rebrand is going to happen.

696
00:24:06,350 --> 00:24:09,350
I'm not completely sure exactly what that looks like yet.

697
00:24:10,100 --> 00:24:12,230
And then I also decided that I was like,

698
00:24:12,230 --> 00:24:15,230
I'm not gonna just sit around here in Seattle.

699
00:24:15,230 --> 00:24:16,340
I'm going to go places.

700
00:24:16,370 --> 00:24:20,270
And so I started booking Airbnbs To be like,

701
00:24:20,390 --> 00:24:20,780
this is,

702
00:24:22,220 --> 00:24:23,690
I'll have to manage my problems too.

703
00:24:23,810 --> 00:24:24,200
It's like,

704
00:24:24,590 --> 00:24:25,160
okay, fine.

705
00:24:25,160 --> 00:24:26,420
I'll just book an airline ticket.

706
00:24:27,290 --> 00:24:30,560
Well, and like having had my dogs for the past,

707
00:24:30,560 --> 00:24:30,980
you know,

708
00:24:30,980 --> 00:24:34,310
like 15 and a half years that wasn't easy to ever

709
00:24:34,310 --> 00:24:35,690
go on trips because,

710
00:24:35,750 --> 00:24:36,020
you know,

711
00:24:36,020 --> 00:24:38,720
we would always have someone watch the house with the bags

712
00:24:38,750 --> 00:24:39,350
because I was like,

713
00:24:40,070 --> 00:24:41,530
I'm not going to put them in a yeah.

714
00:24:42,530 --> 00:24:43,370
Yeah. I don't know,

715
00:24:43,880 --> 00:24:44,360
Go in the kennel.

716
00:24:45,500 --> 00:24:47,510
Yeah. And so I felt like,

717
00:24:47,510 --> 00:24:49,130
okay, I need to embrace this,

718
00:24:49,160 --> 00:24:52,820
this freedom and this grief and go find my healing.

719
00:24:53,660 --> 00:24:55,250
And so I started doing that and I've been to a

720
00:24:55,250 --> 00:24:56,030
lot of like,

721
00:24:56,210 --> 00:24:56,660
and not,

722
00:24:56,760 --> 00:24:58,250
not necessarily big giant trips,

723
00:24:58,280 --> 00:24:58,730
just like,

724
00:24:58,790 --> 00:24:59,090
you know,

725
00:24:59,090 --> 00:25:00,250
a few nights here and there.

726
00:25:00,250 --> 00:25:02,780
Right. And so in,

727
00:25:04,340 --> 00:25:06,740
well, a couple of different things happened in December.

728
00:25:07,280 --> 00:25:09,770
Okay. So here's where I'll tell you about my fun thing

729
00:25:09,770 --> 00:25:10,190
that I do.

730
00:25:10,610 --> 00:25:14,300
So a really big part of my creation process and just

731
00:25:14,300 --> 00:25:14,870
my, like,

732
00:25:15,260 --> 00:25:16,160
here's how I survive.

733
00:25:16,190 --> 00:25:21,320
Being a human is this thing that I call inner Googling.

734
00:25:21,440 --> 00:25:26,480
And it involves me asking a general question of myself or

735
00:25:26,480 --> 00:25:27,410
out to the universe.

736
00:25:27,410 --> 00:25:31,340
And then I use my taro cards to help me find

737
00:25:31,340 --> 00:25:31,910
the answers.

738
00:25:31,910 --> 00:25:35,210
And it's not fortune telling the T the are not telling

739
00:25:35,210 --> 00:25:36,080
me the answers.

740
00:25:36,110 --> 00:25:38,420
It's triggering a,

741
00:25:38,480 --> 00:25:40,970
an inner knowing that's already here within me.

742
00:25:41,780 --> 00:25:42,950
It's inner Googling.

743
00:25:42,950 --> 00:25:44,270
I'm just Googling myself.

744
00:25:44,540 --> 00:25:45,170
I love it.

745
00:25:46,100 --> 00:25:50,330
Goodness. I sent it to my sister not too long ago.

746
00:25:50,360 --> 00:25:51,710
And she started crying,

747
00:25:51,860 --> 00:25:52,790
laughing. She was like,

748
00:25:52,790 --> 00:25:53,600
you were so weird,

749
00:25:53,600 --> 00:25:54,500
but it's so real.

750
00:25:54,740 --> 00:25:56,630
Like she doesn't do Oh,

751
00:25:57,110 --> 00:25:58,970
but like for journaling too,

752
00:25:58,970 --> 00:26:00,320
with different journaling prompts,

753
00:26:00,320 --> 00:26:02,270
this just like my inner Google,

754
00:26:03,200 --> 00:26:04,070
Exactly what it is.

755
00:26:04,070 --> 00:26:05,780
And I do is a combination of that.

756
00:26:05,780 --> 00:26:07,820
And then I journal about what comes up.

757
00:26:08,750 --> 00:26:10,430
And so in December I was thinking,

758
00:26:10,550 --> 00:26:12,590
I was kind of in a space of like,

759
00:26:12,590 --> 00:26:15,080
okay, I'm ready to start thinking about what's next.

760
00:26:15,260 --> 00:26:15,740
And I,

761
00:26:15,770 --> 00:26:17,870
one of the questions that I ask is what does the

762
00:26:17,870 --> 00:26:18,890
world need from me now?

763
00:26:18,890 --> 00:26:20,480
Or what is what's needed from me?

764
00:26:20,630 --> 00:26:22,610
And I do this to guide me and like a lot

765
00:26:22,610 --> 00:26:24,230
of my social media content too,

766
00:26:24,230 --> 00:26:28,550
because I really it's important to me to have purpose behind

767
00:26:28,550 --> 00:26:29,480
what I'm posting.

768
00:26:30,590 --> 00:26:31,940
And so sometimes I'll be like,

769
00:26:31,940 --> 00:26:32,600
really, like,

770
00:26:32,600 --> 00:26:33,800
I got really burnt out last year.

771
00:26:33,800 --> 00:26:35,450
I, over the last few years I got burnt out on

772
00:26:35,450 --> 00:26:36,680
a lot of different things.

773
00:26:36,680 --> 00:26:38,780
And so I would find myself not able to post to

774
00:26:38,780 --> 00:26:39,830
social media because I was like,

775
00:26:39,830 --> 00:26:41,540
I just don't have anything to say,

776
00:26:41,960 --> 00:26:42,380
which is,

777
00:26:42,380 --> 00:26:45,570
can be PR problematic because you need to be showing up

778
00:26:45,570 --> 00:26:47,850
regularly, but you also need to listen to yourself if you're

779
00:26:47,850 --> 00:26:48,320
burnt out,

780
00:26:48,780 --> 00:26:50,130
let yourself burn for a little bit.

781
00:26:50,470 --> 00:26:56,370
Right. And so this one morning I woke up and I

782
00:26:56,370 --> 00:26:58,140
asked, I did ask the question,

783
00:26:58,140 --> 00:26:59,310
what does the world need from me?

784
00:26:59,610 --> 00:27:02,280
And what the cards told me was what,

785
00:27:02,280 --> 00:27:03,000
and what came up,

786
00:27:03,000 --> 00:27:05,100
was that something different,

787
00:27:05,280 --> 00:27:06,090
something new.

788
00:27:06,090 --> 00:27:07,260
They need something different.

789
00:27:07,350 --> 00:27:09,570
And immediately,

790
00:27:09,570 --> 00:27:11,130
as soon as I went there,

791
00:27:11,490 --> 00:27:14,910
I knew I like created the soul long journey project,

792
00:27:14,940 --> 00:27:21,270
which is a 52 prompts for people to their photo or

793
00:27:21,270 --> 00:27:26,010
video and story prompts for people to capture their soul dog

794
00:27:26,040 --> 00:27:27,750
journey, their journey with their soul dog.

795
00:27:27,810 --> 00:27:31,440
And I created it partly as an answer to being,

796
00:27:31,860 --> 00:27:35,550
to not being able to actually serve as a photographer,

797
00:27:35,610 --> 00:27:37,050
everyone in my market,

798
00:27:37,050 --> 00:27:38,700
because not everyone can,

799
00:27:39,300 --> 00:27:40,710
has the budget to work with me,

800
00:27:40,860 --> 00:27:42,450
but I still want them to be a part of my

801
00:27:42,450 --> 00:27:44,940
community. So this was me creating that for them.

802
00:27:45,420 --> 00:27:47,190
And then also I created it because I,

803
00:27:47,460 --> 00:27:50,460
as a way for other photographers to be able to go

804
00:27:50,460 --> 00:27:52,740
there, to be able to take the steps,

805
00:27:52,740 --> 00:27:55,860
to really deeply connect with their own stories.

806
00:27:56,220 --> 00:27:57,180
And I think I,

807
00:27:57,300 --> 00:27:58,920
I created all of it in,

808
00:27:59,070 --> 00:28:00,060
in like two days,

809
00:28:00,270 --> 00:28:01,440
the whole entire course,

810
00:28:01,650 --> 00:28:02,640
because it was just,

811
00:28:02,730 --> 00:28:03,840
it was the right timing,

812
00:28:04,020 --> 00:28:04,290
right? Yeah.

813
00:28:04,330 --> 00:28:06,810
It was just like the divine download.

814
00:28:06,810 --> 00:28:07,440
I get that too.

815
00:28:07,440 --> 00:28:08,040
Or it's just like,

816
00:28:08,070 --> 00:28:10,020
oh, this is not even coming from me anymore.

817
00:28:10,290 --> 00:28:11,220
Exactly. Yeah.

818
00:28:11,250 --> 00:28:12,030
And that's actually,

819
00:28:12,030 --> 00:28:13,290
when I AF that's,

820
00:28:13,290 --> 00:28:14,130
when I realized that,

821
00:28:14,130 --> 00:28:16,860
like, I am absolutely a conduit for,

822
00:28:17,310 --> 00:28:20,700
for ideas for the universe and that I have to actually,

823
00:28:21,120 --> 00:28:22,980
like, I have to be in the right head space to

824
00:28:22,980 --> 00:28:25,860
really truly receive it and make it happen.

825
00:28:27,570 --> 00:28:28,000
And so I,

826
00:28:28,000 --> 00:28:30,270
I created that and that was like the next step toward,

827
00:28:30,270 --> 00:28:31,500
okay, this is,

828
00:28:31,530 --> 00:28:32,310
this feels right.

829
00:28:32,310 --> 00:28:32,930
That we're,

830
00:28:32,930 --> 00:28:34,410
we're headed in the right direction.

831
00:28:34,650 --> 00:28:35,790
And then in January,

832
00:28:35,820 --> 00:28:38,520
my husband and I went and stayed in a cabin on

833
00:28:38,520 --> 00:28:41,130
the river for a couple of nights for my birthday.

834
00:28:41,580 --> 00:28:44,040
And that's when I was really like,

835
00:28:44,040 --> 00:28:45,960
kind of thinking so much about,

836
00:28:45,960 --> 00:28:47,880
okay, I want to rebrand.

837
00:28:48,450 --> 00:28:50,460
And I want like full rebrand,

838
00:28:50,460 --> 00:28:51,000
new name,

839
00:28:51,240 --> 00:28:52,260
a bunch of new things,

840
00:28:52,260 --> 00:28:52,920
all the things.

841
00:28:52,980 --> 00:28:55,230
And we actually went for a hike out in the forest

842
00:28:55,260 --> 00:28:57,990
that lasts was much longer than we were even expecting,

843
00:28:58,020 --> 00:28:59,280
but it was totally worth it.

844
00:28:59,280 --> 00:29:01,290
It was like a Misty foggy day.

845
00:29:01,470 --> 00:29:03,120
And there were like multiple waterfalls.

846
00:29:03,120 --> 00:29:03,900
It was amazing.

847
00:29:04,170 --> 00:29:05,370
Very sweaty too.

848
00:29:05,400 --> 00:29:10,020
So, and it was out there just listening to nature that

849
00:29:10,020 --> 00:29:10,800
I, I was like,

850
00:29:10,800 --> 00:29:11,880
okay, I'm doing it.

851
00:29:11,880 --> 00:29:13,110
It's going to be sold out creative.

852
00:29:13,440 --> 00:29:15,990
And, and my husband was totally with it.

853
00:29:15,990 --> 00:29:16,620
He was like,

854
00:29:16,620 --> 00:29:17,910
yeah, that makes I get it.

855
00:29:17,910 --> 00:29:18,570
That makes sense.

856
00:29:18,870 --> 00:29:19,410
And then I was like,

857
00:29:19,440 --> 00:29:24,090
and it's going to cost money And let's be clear.

858
00:29:24,090 --> 00:29:25,140
It's not going to be cheap.

859
00:29:26,630 --> 00:29:27,120
I Love it.

860
00:29:27,120 --> 00:29:27,510
I love it.

861
00:29:28,000 --> 00:29:28,260
You know,

862
00:29:28,260 --> 00:29:29,220
your value and you know,

863
00:29:29,220 --> 00:29:29,730
your worth.

864
00:29:29,730 --> 00:29:30,720
And then it's excellent.

865
00:29:31,970 --> 00:29:32,700
Yeah. And it's,

866
00:29:32,730 --> 00:29:34,020
and it was the kind of thing too,

867
00:29:34,020 --> 00:29:34,590
that well,

868
00:29:34,590 --> 00:29:35,520
and it was terrifying.

869
00:29:35,550 --> 00:29:37,350
That's how I also knew that I needed to do it.

870
00:29:37,380 --> 00:29:40,450
Cause it's terrifying because you could look at my business from,

871
00:29:40,450 --> 00:29:41,770
from the outside and,

872
00:29:41,850 --> 00:29:42,370
and be like,

873
00:29:42,400 --> 00:29:43,300
there's nothing wrong with it.

874
00:29:43,300 --> 00:29:44,380
Why are you doing this?

875
00:29:44,380 --> 00:29:48,640
Like, like you're P you get a lot of inquiries every

876
00:29:48,640 --> 00:29:52,600
week through Google and like people are booking and they're paying

877
00:29:52,600 --> 00:29:53,110
your prices,

878
00:29:53,110 --> 00:29:53,740
all of these things,

879
00:29:53,740 --> 00:29:54,490
what the hell mark?

880
00:29:54,490 --> 00:29:55,450
Or why are you doing this?

881
00:29:55,480 --> 00:29:55,840
And I'm like,

882
00:29:55,870 --> 00:29:56,850
well, that's exactly why.

883
00:29:56,860 --> 00:29:58,240
Cause I'm at a spot that it's like,

884
00:29:59,020 --> 00:30:00,370
okay. Yeah,

885
00:30:00,430 --> 00:30:01,450
I built what I needed to,

886
00:30:01,450 --> 00:30:05,140
but where I'm dirty dog photography no longer fits where I'm

887
00:30:05,140 --> 00:30:06,580
going. And,

888
00:30:07,720 --> 00:30:10,210
and I need to move into that new space.

889
00:30:10,480 --> 00:30:11,110
And also,

890
00:30:11,110 --> 00:30:13,360
I sure I get a ton of inquiries.

891
00:30:13,540 --> 00:30:15,670
A lot of them are not the right fit.

892
00:30:16,000 --> 00:30:18,580
So there's something out there that's not fitting,

893
00:30:18,880 --> 00:30:21,520
not doing the right messaging.

894
00:30:21,880 --> 00:30:24,460
And so it was time to move into a new space

895
00:30:24,550 --> 00:30:24,880
for that.

896
00:30:25,060 --> 00:30:26,050
Yeah. Yeah.

897
00:30:26,320 --> 00:30:26,860
Oh my gosh.

898
00:30:27,370 --> 00:30:27,850
Did you,

899
00:30:27,850 --> 00:30:29,020
when it was time to do that,

900
00:30:29,020 --> 00:30:31,930
did you have a designer in mind or did you have

901
00:30:31,930 --> 00:30:33,730
like the whole big wide world of designers?

902
00:30:34,300 --> 00:30:39,340
No. So when I was in my BNI chapter R the

903
00:30:39,970 --> 00:30:41,020
Graphic Designer,

904
00:30:41,800 --> 00:30:42,790
his company,

905
00:30:43,450 --> 00:30:45,160
like from the beginning,

906
00:30:45,340 --> 00:30:48,430
when I first saw his first eight minute presentation,

907
00:30:48,430 --> 00:30:48,700
I was like,

908
00:30:48,730 --> 00:30:49,270
oh good,

909
00:30:49,300 --> 00:30:51,460
golly. I hope I get to work with them one day,

910
00:30:51,730 --> 00:30:52,330
like, adjust.

911
00:30:52,330 --> 00:30:54,160
I love everything that they stand for.

912
00:30:54,160 --> 00:30:56,860
And so I reached out to him and,

913
00:30:56,940 --> 00:30:57,550
and I was like,

914
00:30:57,580 --> 00:30:59,230
okay, I'm doing the thing.

915
00:30:59,320 --> 00:30:59,890
It's time.

916
00:30:59,920 --> 00:31:02,410
This is I'm five years into going full time.

917
00:31:02,530 --> 00:31:03,430
And he had always said,

918
00:31:03,430 --> 00:31:03,730
he's like,

919
00:31:03,730 --> 00:31:06,370
their milestones are a great time to do something new.

920
00:31:06,610 --> 00:31:07,060
And I was like,

921
00:31:07,060 --> 00:31:09,220
but it's more than a milestone and all these things.

922
00:31:09,220 --> 00:31:11,710
And so we started the process and it's been,

923
00:31:12,040 --> 00:31:12,760
we're still in it.

924
00:31:12,760 --> 00:31:13,630
It's not finished.

925
00:31:14,440 --> 00:31:15,700
It's been great.

926
00:31:15,700 --> 00:31:17,980
I just had a meeting with them yesterday to see a

927
00:31:17,980 --> 00:31:18,460
bunch of,

928
00:31:18,630 --> 00:31:19,570
of things.

929
00:31:19,810 --> 00:31:22,330
And I think it's the final revisions.

930
00:31:22,450 --> 00:31:24,730
And then they start working on a few other elements,

931
00:31:25,900 --> 00:31:26,620
visual stuff.

932
00:31:29,080 --> 00:31:29,620
I know.

933
00:31:29,650 --> 00:31:30,090
And then,

934
00:31:30,400 --> 00:31:36,790
and I also hired Alex Vitta to do my site Also

935
00:31:36,850 --> 00:31:40,970
Come June I'm will officially be a solo dog.

936
00:31:41,470 --> 00:31:42,910
Awesome. Do you have,

937
00:31:42,910 --> 00:31:43,450
do you have a,

938
00:31:43,460 --> 00:31:45,010
like an actual launch date?

939
00:31:45,430 --> 00:31:46,270
So not yet.

940
00:31:46,390 --> 00:31:46,900
I will,

941
00:31:46,900 --> 00:31:48,940
as soon as I have like my assets,

942
00:31:49,000 --> 00:31:49,390
I think,

943
00:31:49,390 --> 00:31:50,980
on the public launch date.

944
00:31:51,430 --> 00:31:52,360
Yeah. Awesome.

945
00:31:52,540 --> 00:31:54,820
And then have you given any thought totally putting you on

946
00:31:54,820 --> 00:31:57,850
the spot to how you're going to celebrate the new,

947
00:31:57,940 --> 00:32:00,880
the new milestone and announce it to your community?

948
00:32:02,260 --> 00:32:03,700
I am planning,

949
00:32:03,760 --> 00:32:07,630
I'm working with my Instagram strategists to sort of do like

950
00:32:07,630 --> 00:32:10,360
a fun lead up.

951
00:32:10,390 --> 00:32:12,730
I'm kind of wanting to do like the week before,

952
00:32:12,940 --> 00:32:17,440
like maybe some giveaway things that get some merch made and

953
00:32:17,440 --> 00:32:17,920
do some fun,

954
00:32:17,920 --> 00:32:19,450
little giveaways and things like that.

955
00:32:20,470 --> 00:32:22,570
I have shirts that say my dog is my soulmate.

956
00:32:27,100 --> 00:32:29,710
Yeah. So I want to do that kind of stuff.

957
00:32:29,740 --> 00:32:30,460
It's really been,

958
00:32:30,460 --> 00:32:32,530
I've sort of felt like I've been in limbo for the

959
00:32:32,530 --> 00:32:33,190
past few months,

960
00:32:33,190 --> 00:32:36,640
and it's been really hard to create content because I'm like,

961
00:32:36,640 --> 00:32:37,480
am I dirty dog?

962
00:32:37,480 --> 00:32:38,110
Or am I sold?

963
00:32:40,220 --> 00:32:40,850
So it's been,

964
00:32:40,850 --> 00:32:41,570
it's been interesting,

965
00:32:41,570 --> 00:32:44,270
but my strategists said,

966
00:32:44,690 --> 00:32:45,770
blah, the other issue,

967
00:32:46,010 --> 00:32:47,300
like a couple of weeks ago at our meeting,

968
00:32:47,300 --> 00:32:47,660
she was like,

969
00:32:47,660 --> 00:32:48,980
Monica, just do it messy.

970
00:32:49,110 --> 00:32:52,400
Your community wants to be a part of what you're building.

971
00:32:52,400 --> 00:32:54,560
So don't worry about everything being like,

972
00:32:54,590 --> 00:32:56,300
perfect. Just do it messy.

973
00:32:56,330 --> 00:32:56,990
And it'll be fine.

974
00:32:56,990 --> 00:32:57,200
I'm like,

975
00:32:57,200 --> 00:32:58,040
okay, I can do that.

976
00:32:58,040 --> 00:32:59,180
Yeah. Yeah.

977
00:32:59,360 --> 00:33:01,970
Funny small world situation.

978
00:33:02,000 --> 00:33:05,210
Rachel, your Instagram strategist was on the podcast last week.

979
00:33:05,210 --> 00:33:06,470
I just interviewed her yesterday.

980
00:33:06,890 --> 00:33:08,120
You guys listening to this?

981
00:33:08,150 --> 00:33:09,440
Go back to the last episode,

982
00:33:09,440 --> 00:33:10,550
if you have it heard.

983
00:33:10,550 --> 00:33:11,540
And yeah,

984
00:33:11,540 --> 00:33:13,400
I have a great conversation with Rachel and she was awesome.

985
00:33:13,700 --> 00:33:14,510
She's amazing.

986
00:33:14,510 --> 00:33:19,840
She, we started working together in January of 2020 and no

987
00:33:19,860 --> 00:33:21,770
2021, January,

988
00:33:21,830 --> 00:33:26,210
2021. And sh like with everything that happened last year in

989
00:33:26,210 --> 00:33:26,510
my life,

990
00:33:26,510 --> 00:33:31,250
it was so amazing to have somebody who could keep me

991
00:33:31,250 --> 00:33:32,150
on track with things,

992
00:33:32,150 --> 00:33:35,030
but still be very gentle in,

993
00:33:35,450 --> 00:33:39,830
in understanding where I was at with all of the tragedy

994
00:33:39,920 --> 00:33:40,700
happening in my,

995
00:33:40,790 --> 00:33:41,870
in my family's life,

996
00:33:42,200 --> 00:33:42,830
where she was.

997
00:33:42,860 --> 00:33:43,650
But, and I tell,

998
00:33:43,680 --> 00:33:45,320
I just told her yesterday we had our meeting.

999
00:33:45,320 --> 00:33:45,770
I was like,

1000
00:33:46,040 --> 00:33:46,610
I don't know.

1001
00:33:46,700 --> 00:33:48,290
I couldn't have done all of this without you.

1002
00:33:48,290 --> 00:33:50,630
Like, it really helped so much.

1003
00:33:51,170 --> 00:33:52,100
Yeah. Yeah.

1004
00:33:52,100 --> 00:33:53,060
That's fantastic.

1005
00:33:53,690 --> 00:33:54,830
Oh, I love it.

1006
00:33:54,980 --> 00:33:55,490
I love it.

1007
00:33:55,580 --> 00:33:56,030
I love it.

1008
00:33:56,090 --> 00:33:56,630
I love it.

1009
00:33:56,840 --> 00:33:57,440
So yeah.

1010
00:33:57,470 --> 00:33:59,180
Let's talk about real quick too.

1011
00:33:59,180 --> 00:34:01,460
I just want to talk about the branding.

1012
00:34:02,150 --> 00:34:03,320
Well, actually your first year,

1013
00:34:03,320 --> 00:34:05,090
dirty dog brand name.

1014
00:34:05,090 --> 00:34:07,940
Was that something that you kind of created on your own?

1015
00:34:07,940 --> 00:34:09,530
Or did you hire a graphic designer?

1016
00:34:10,370 --> 00:34:11,510
I did it all myself.

1017
00:34:11,570 --> 00:34:14,630
I just recently I went back and looked at like all

1018
00:34:14,630 --> 00:34:17,420
the iterations of Legos that I created and most of them

1019
00:34:17,420 --> 00:34:18,650
were all like farm-based,

1020
00:34:18,650 --> 00:34:20,660
but like with some one weird little thing,

1021
00:34:20,840 --> 00:34:23,570
but the final version that I've used for the past,

1022
00:34:23,600 --> 00:34:27,140
like I think probably since maybe 2018,

1023
00:34:27,140 --> 00:34:27,980
maybe 27.

1024
00:34:28,010 --> 00:34:28,550
I can't remember.

1025
00:34:28,550 --> 00:34:30,110
Maybe it was before that who knows?

1026
00:34:30,110 --> 00:34:34,100
So many years was I actually had shot a silhouette in

1027
00:34:34,100 --> 00:34:40,280
studio of my dog Cohen and I incorporated that silhouette into

1028
00:34:40,280 --> 00:34:41,450
the D of dirt.

1029
00:34:43,340 --> 00:34:44,720
And so it was just dirty dog.

1030
00:34:44,750 --> 00:34:46,310
And then it said photography underneath.

1031
00:34:46,310 --> 00:34:47,870
Like it was really not,

1032
00:34:48,140 --> 00:34:49,100
not professional,

1033
00:34:49,100 --> 00:34:51,740
but it worked like even Josh who's the owner.

1034
00:34:51,770 --> 00:34:54,530
So the company I worked with first old dog is chalk

1035
00:34:54,530 --> 00:34:55,400
box creative.

1036
00:34:55,700 --> 00:34:57,080
And the owner Josh,

1037
00:34:57,080 --> 00:34:58,760
he had he's told me multiple times.

1038
00:34:58,760 --> 00:34:58,970
He's like,

1039
00:34:58,970 --> 00:34:59,690
no, it's great.

1040
00:34:59,690 --> 00:34:59,990
Like he,

1041
00:34:59,990 --> 00:35:00,650
and I believe him.

1042
00:35:00,650 --> 00:35:01,490
He wouldn't lie to me.

1043
00:35:01,820 --> 00:35:02,210
Yeah, yeah,

1044
00:35:02,270 --> 00:35:05,390
yeah. It's true though.

1045
00:35:05,390 --> 00:35:06,770
Like when you're starting out,

1046
00:35:06,770 --> 00:35:09,560
I think a lot of people trying to put their business

1047
00:35:09,560 --> 00:35:10,310
together and they're like,

1048
00:35:10,340 --> 00:35:10,730
oh my gosh,

1049
00:35:10,760 --> 00:35:12,710
I have to go out and hire this whole big branding

1050
00:35:12,710 --> 00:35:15,830
team. But you don't even know who you are as an

1051
00:35:15,830 --> 00:35:16,550
artist yet.

1052
00:35:16,580 --> 00:35:18,740
You don't know what your business is going to be yet.

1053
00:35:19,190 --> 00:35:19,760
You, you just,

1054
00:35:20,120 --> 00:35:21,020
you don't know to.

1055
00:35:21,020 --> 00:35:24,920
So to like graphic designers are a hundred percent worth every

1056
00:35:24,920 --> 00:35:28,490
penny and there are some incredible graphic designers out there and

1057
00:35:28,490 --> 00:35:29,960
I highly recommend working with one.

1058
00:35:30,380 --> 00:35:34,340
However, I think it's totally okay at the beginning to jump

1059
00:35:34,340 --> 00:35:35,300
on creative market,

1060
00:35:35,570 --> 00:35:37,860
grab yourself a font based logo,

1061
00:35:38,160 --> 00:35:39,360
pick out some colors,

1062
00:35:39,450 --> 00:35:41,280
pick out a couple of little brand enhancements,

1063
00:35:41,280 --> 00:35:44,550
call it a day until you give yourself,

1064
00:35:44,610 --> 00:35:44,970
you know,

1065
00:35:44,970 --> 00:35:48,360
at least two years to start to figure out,

1066
00:35:48,360 --> 00:35:50,940
okay, is my style light and bright?

1067
00:35:50,940 --> 00:35:51,750
Is it moody?

1068
00:35:51,750 --> 00:35:53,370
Is it like true to life?

1069
00:35:53,400 --> 00:35:53,940
Is, you know,

1070
00:35:54,000 --> 00:35:55,320
what, what is your style?

1071
00:35:55,650 --> 00:35:57,060
Who do you like to work with?

1072
00:35:57,480 --> 00:36:00,510
What kind of artwork do you like to create product wise?

1073
00:36:00,540 --> 00:36:03,090
What's this experience about what is that?

1074
00:36:03,090 --> 00:36:03,720
Why? Like,

1075
00:36:03,720 --> 00:36:05,370
why are you showing up and doing this?

1076
00:36:05,790 --> 00:36:08,490
And then you can take all of those things to a

1077
00:36:08,490 --> 00:36:11,490
professional and you actually have some income coming into.

1078
00:36:11,500 --> 00:36:13,950
So it's a lot easier to pay the set professional and

1079
00:36:13,950 --> 00:36:15,990
then they can create something just pure magic.

1080
00:36:16,440 --> 00:36:18,060
Yeah. I redid my brand.

1081
00:36:18,060 --> 00:36:21,900
It was 20 16,

1082
00:36:21,900 --> 00:36:22,680
20 16,

1083
00:36:22,680 --> 00:36:23,040
I think.

1084
00:36:23,040 --> 00:36:25,770
So I'd been in business for about five years when I,

1085
00:36:25,770 --> 00:36:28,500
and on a self-made logo,

1086
00:36:28,500 --> 00:36:32,000
it was actually my signature that we turned into the script

1087
00:36:32,010 --> 00:36:34,590
part and then just added a stands for a font at

1088
00:36:34,590 --> 00:36:35,220
the bottom for photography.

1089
00:36:35,460 --> 00:36:35,820
But yeah,

1090
00:36:35,820 --> 00:36:36,090
I mean,

1091
00:36:36,090 --> 00:36:40,740
it was worth every penny and I still love everything about

1092
00:36:40,740 --> 00:36:41,160
the brand,

1093
00:36:42,000 --> 00:36:42,450
which is good.

1094
00:36:43,050 --> 00:36:46,470
Yeah. I think it's so,

1095
00:36:46,470 --> 00:36:49,590
I'm so glad that you talked about how this isn't something

1096
00:36:49,590 --> 00:36:51,030
you have to do right off the bat.

1097
00:36:51,330 --> 00:36:52,350
So here I'm going to,

1098
00:36:53,040 --> 00:36:54,390
obviously podcasters cannot say,

1099
00:36:54,390 --> 00:36:59,160
this is my creative brief that was created based on interview

1100
00:36:59,460 --> 00:37:01,680
with that they did with me to,

1101
00:37:02,000 --> 00:37:05,010
to create the guidelines for how,

1102
00:37:05,010 --> 00:37:06,030
what they're creating.

1103
00:37:07,320 --> 00:37:08,190
And I actually,

1104
00:37:08,340 --> 00:37:10,470
some of this is stuff that I actually sent after the

1105
00:37:10,470 --> 00:37:10,980
fact too,

1106
00:37:10,980 --> 00:37:11,490
cause I was like,

1107
00:37:11,520 --> 00:37:13,500
Ooh, a bunch of more things came up and here's kind

1108
00:37:13,500 --> 00:37:16,560
of, and there's no way to really know these things until

1109
00:37:16,560 --> 00:37:19,020
you have gone there for yourself.

1110
00:37:19,620 --> 00:37:23,430
So exactly what you're saying is getting some experience under,

1111
00:37:23,520 --> 00:37:26,340
under your belt for what kind of work you're creating,

1112
00:37:26,340 --> 00:37:27,780
who you're creating for.

1113
00:37:27,960 --> 00:37:31,020
What's the bigger purpose of what you're doing is really important

1114
00:37:31,020 --> 00:37:34,770
to know because your brand is built around that.

1115
00:37:35,160 --> 00:37:35,970
And if,

1116
00:37:36,060 --> 00:37:36,690
and it's okay,

1117
00:37:36,690 --> 00:37:38,070
if, and also we know this,

1118
00:37:38,160 --> 00:37:40,050
your brand is not just your logo,

1119
00:37:41,070 --> 00:37:42,570
it is all of the things.

1120
00:37:42,630 --> 00:37:45,240
It's the heart and soul of your business.

1121
00:37:45,630 --> 00:37:46,980
And so you have to really,

1122
00:37:47,160 --> 00:37:48,990
you have that has to develop.

1123
00:37:49,140 --> 00:37:49,860
And so,

1124
00:37:50,130 --> 00:37:50,580
you know,

1125
00:37:50,790 --> 00:37:53,670
I'm here and it was the right time for me to

1126
00:37:53,670 --> 00:37:54,240
do this.

1127
00:37:54,780 --> 00:37:55,470
And it was scary.

1128
00:37:55,530 --> 00:37:57,900
It was absolutely scary for me to spend this amount of

1129
00:37:57,900 --> 00:37:59,250
money. But Right.

1130
00:37:59,670 --> 00:38:02,070
When I think about all the work that I put in,

1131
00:38:02,100 --> 00:38:03,090
like for my website,

1132
00:38:03,450 --> 00:38:05,100
the, my first few websites,

1133
00:38:05,190 --> 00:38:06,690
I don't want to do any of that again.

1134
00:38:08,510 --> 00:38:10,470
I'm happy to pay what,

1135
00:38:10,680 --> 00:38:11,040
I mean,

1136
00:38:11,250 --> 00:38:14,310
what it's costing me for the website is what one client

1137
00:38:14,310 --> 00:38:15,030
could cost,

1138
00:38:15,900 --> 00:38:16,650
Right? Like,

1139
00:38:17,430 --> 00:38:20,280
Yeah, Your time is much better served going to get one

1140
00:38:20,280 --> 00:38:22,770
more client than it is spending the many hours,

1141
00:38:22,770 --> 00:38:23,250
blood, sweat,

1142
00:38:23,250 --> 00:38:23,690
and tears.

1143
00:38:23,740 --> 00:38:26,520
Many peers are doing the website The six months that it

1144
00:38:26,520 --> 00:38:31,440
would take me probably cause The amount of procrastination I went,

1145
00:38:31,980 --> 00:38:32,640
that's what I said.

1146
00:38:32,640 --> 00:38:32,910
I'm like,

1147
00:38:32,910 --> 00:38:36,790
I will never design a website or a web page again.

1148
00:38:37,120 --> 00:38:38,590
It's just not my zone of genius.

1149
00:38:38,890 --> 00:38:39,730
So, you know,

1150
00:38:39,730 --> 00:38:42,790
there is a time when we're building our business where you

1151
00:38:42,790 --> 00:38:44,470
have more time than money.

1152
00:38:44,830 --> 00:38:46,210
And so you're going to like,

1153
00:38:46,600 --> 00:38:49,120
and maybe a little bit of stubbornness because you're like,

1154
00:38:49,120 --> 00:38:49,420
damn it.

1155
00:38:49,420 --> 00:38:50,440
I'm going to figure this out.

1156
00:38:51,310 --> 00:38:53,230
Yeah. I think it's also important to know,

1157
00:38:53,440 --> 00:38:54,040
to like,

1158
00:38:54,220 --> 00:38:57,610
to understand how the things work so that when you are

1159
00:38:57,610 --> 00:38:58,840
actually hiring someone,

1160
00:38:58,840 --> 00:39:03,190
you can properly communicate to them what you're looking for,

1161
00:39:04,180 --> 00:39:08,290
but you don't have to do it all yourself if you're

1162
00:39:08,290 --> 00:39:10,750
in the position to be able to work with somebody.

1163
00:39:12,430 --> 00:39:14,770
Yes. I think that a lot of,

1164
00:39:14,770 --> 00:39:16,030
I know I suffer from this,

1165
00:39:16,030 --> 00:39:18,820
but I think a lot of creative folks do where wanting

1166
00:39:18,820 --> 00:39:21,400
to have control over all wanting to create at all,

1167
00:39:22,270 --> 00:39:22,900
because it's like,

1168
00:39:22,960 --> 00:39:24,580
oh, I want to be the one who did it.

1169
00:39:24,610 --> 00:39:25,300
Like I want it to,

1170
00:39:25,300 --> 00:39:26,710
I want to be in charge of all of it.

1171
00:39:26,770 --> 00:39:28,960
Like I want to do it all,

1172
00:39:29,110 --> 00:39:29,710
but then it's like,

1173
00:39:29,740 --> 00:39:31,030
but we're doing really.

1174
00:39:31,420 --> 00:39:31,760
Yeah. Yeah.

1175
00:39:32,380 --> 00:39:35,050
And do they know more than I do?

1176
00:39:35,050 --> 00:39:36,460
Like I think I know what I want,

1177
00:39:36,460 --> 00:39:37,180
but you know,

1178
00:39:37,180 --> 00:39:38,980
they're the professionals is the same thing.

1179
00:39:38,980 --> 00:39:41,560
Someone coming to us that appreciates photography and they're like,

1180
00:39:41,590 --> 00:39:42,610
oh, I love these,

1181
00:39:42,610 --> 00:39:42,940
but oh,

1182
00:39:42,940 --> 00:39:44,470
I didn't even know that we could do that.

1183
00:39:44,830 --> 00:39:45,130
You know?

1184
00:39:45,130 --> 00:39:46,420
So gosh,

1185
00:39:46,450 --> 00:39:47,560
so much of the same thing.

1186
00:39:47,710 --> 00:39:51,700
Yeah. I'm just thinking back to all the,

1187
00:39:51,730 --> 00:39:52,390
oh, I don't know.

1188
00:39:52,390 --> 00:39:52,900
I was going to say,

1189
00:39:52,990 --> 00:39:54,280
I think it is important though,

1190
00:39:54,280 --> 00:39:56,080
when you are doing your website,

1191
00:39:56,110 --> 00:39:58,090
like if you're going to hire somebody else out that you

1192
00:39:58,090 --> 00:39:59,740
still are,

1193
00:39:59,890 --> 00:40:01,900
because I think a lot of people fall into this trap

1194
00:40:01,900 --> 00:40:03,730
of, I don't want to do this to my business here.

1195
00:40:03,730 --> 00:40:04,840
Let me throw some money at it.

1196
00:40:04,840 --> 00:40:05,890
So I don't have to deal with it,

1197
00:40:06,280 --> 00:40:07,870
but that's the wrong way to approach it.

1198
00:40:08,680 --> 00:40:13,360
I think you do still need to have a basic grasp

1199
00:40:13,360 --> 00:40:15,820
of it because you know,

1200
00:40:15,820 --> 00:40:18,220
I've occasionally worked with some people that,

1201
00:40:18,700 --> 00:40:21,910
that hired someone to do something like their website and they

1202
00:40:21,910 --> 00:40:23,950
don't even know really how to go in and make simple

1203
00:40:23,950 --> 00:40:27,670
changes. And that puts you in such a stressful place.

1204
00:40:27,670 --> 00:40:28,120
Then you're like,

1205
00:40:28,150 --> 00:40:29,380
oh, I need to update something.

1206
00:40:29,380 --> 00:40:30,370
Now I need to get in touch.

1207
00:40:30,370 --> 00:40:31,810
I need to wait for somebody else to have to pay

1208
00:40:31,810 --> 00:40:34,540
this other person where it really could take you five minutes

1209
00:40:34,540 --> 00:40:36,360
to log in and make a quick change yourself.

1210
00:40:36,730 --> 00:40:39,070
So hire someone to assist,

1211
00:40:39,070 --> 00:40:41,350
but, but be familiar with the basics.

1212
00:40:41,470 --> 00:40:44,020
Yeah, that was one of my biggest things in,

1213
00:40:44,080 --> 00:40:47,320
in hiring someone to do this new website was that it

1214
00:40:47,320 --> 00:40:49,960
needs to be on the platform that I'm currently using.

1215
00:40:50,140 --> 00:40:52,570
And so that I can go in and make the changes

1216
00:40:52,630 --> 00:40:53,230
when needed,

1217
00:40:53,230 --> 00:40:55,480
because I like to change copy sometimes.

1218
00:40:55,480 --> 00:40:59,590
Or I like to change out an image or I'm a

1219
00:40:59,590 --> 00:41:02,050
real big fan of making landing pages for things.

1220
00:41:02,740 --> 00:41:04,240
So it's like,

1221
00:41:04,240 --> 00:41:06,010
I got to try to not do too much of that,

1222
00:41:06,280 --> 00:41:07,630
but I it's the thing it's like,

1223
00:41:07,660 --> 00:41:08,140
I need to,

1224
00:41:08,140 --> 00:41:09,670
if I need to make a change,

1225
00:41:09,970 --> 00:41:11,020
I need to make good change.

1226
00:41:11,050 --> 00:41:12,040
I need to be able to do it.

1227
00:41:12,280 --> 00:41:14,590
So I think that is really important to,

1228
00:41:14,980 --> 00:41:16,360
to understand the,

1229
00:41:16,570 --> 00:41:18,460
how things work so that you can know,

1230
00:41:18,490 --> 00:41:20,620
oh, I need control over this particular thing.

1231
00:41:20,740 --> 00:41:22,420
I don't have to create the original,

1232
00:41:22,420 --> 00:41:24,310
but I want to be able to do the things.

1233
00:41:24,880 --> 00:41:25,630
Yeah, for sure.

1234
00:41:25,660 --> 00:41:26,110
For sure.

1235
00:41:26,350 --> 00:41:26,860
Oh my gosh.

1236
00:41:26,860 --> 00:41:29,170
This has been such a good conversation and I hope it

1237
00:41:29,170 --> 00:41:31,510
inspires you guys out there too.

1238
00:41:31,720 --> 00:41:33,130
If you are in the spot,

1239
00:41:33,260 --> 00:41:37,100
you're starting to like dial into the why of your business

1240
00:41:37,100 --> 00:41:41,630
and your bigger goals and bigger picture of why you're doing

1241
00:41:41,630 --> 00:41:43,040
this. Awesome.

1242
00:41:43,310 --> 00:41:46,340
Also for those of you that are just starting your business,

1243
00:41:46,340 --> 00:41:48,920
realizing that you don't have to be here yet that getting

1244
00:41:48,920 --> 00:41:51,410
to this point or mark have figured out like,

1245
00:41:51,440 --> 00:41:51,890
oh my gosh,

1246
00:41:51,890 --> 00:41:54,830
I need this whole big rebrand takes time.

1247
00:41:54,890 --> 00:41:55,160
I mean,

1248
00:41:55,190 --> 00:41:58,640
there's no way you could've gotten here even three years ago.

1249
00:41:58,700 --> 00:41:59,150
It just,

1250
00:41:59,150 --> 00:41:59,780
it wasn't,

1251
00:42:00,430 --> 00:42:02,510
it, it just needs to happen in sometime.

1252
00:42:02,780 --> 00:42:05,090
Yeah. I was still trying out all the different things.

1253
00:42:05,090 --> 00:42:06,260
Try, figuring out.

1254
00:42:06,260 --> 00:42:06,860
Do I want,

1255
00:42:06,920 --> 00:42:08,420
is this the kind of thing I want to do in

1256
00:42:08,420 --> 00:42:08,990
my business?

1257
00:42:08,990 --> 00:42:09,410
Are these,

1258
00:42:09,410 --> 00:42:12,410
the clients I want to work with is this the kind

1259
00:42:12,410 --> 00:42:14,090
of work I want to be creating.

1260
00:42:14,090 --> 00:42:15,230
It was all of that.

1261
00:42:15,230 --> 00:42:16,250
Like you have to,

1262
00:42:16,460 --> 00:42:17,990
you have to try those things out.

1263
00:42:18,290 --> 00:42:20,690
And then when you get to the point where you figure

1264
00:42:20,690 --> 00:42:21,050
out, okay,

1265
00:42:21,050 --> 00:42:22,130
I don't like this thing,

1266
00:42:22,130 --> 00:42:23,270
but I love this thing.

1267
00:42:23,450 --> 00:42:24,890
And you can work with that for a little bit.

1268
00:42:24,890 --> 00:42:26,090
Then it's time to start thinking,

1269
00:42:26,090 --> 00:42:28,730
okay, is my messaging is my brand,

1270
00:42:28,730 --> 00:42:31,160
is my business name is all of that.

1271
00:42:31,490 --> 00:42:35,930
Like, is that all of that communicating to the world that

1272
00:42:36,140 --> 00:42:37,700
this is the stuff that I do.

1273
00:42:38,180 --> 00:42:38,750
And I think,

1274
00:42:38,870 --> 00:42:39,890
and I also like for me,

1275
00:42:39,920 --> 00:42:41,600
moving into my name,

1276
00:42:41,600 --> 00:42:46,310
being sold on creative instead of photography really is that that's

1277
00:42:46,550 --> 00:42:48,650
opening the door to more things that I want to be

1278
00:42:48,650 --> 00:42:50,720
doing that are community-based,

1279
00:42:50,720 --> 00:42:55,070
but also like moving into doing more video and then just

1280
00:42:55,520 --> 00:42:57,440
letting the universe guide me and like,

1281
00:42:57,470 --> 00:42:58,970
what else can I do with this?

1282
00:42:59,930 --> 00:43:00,410
So it's,

1283
00:43:00,440 --> 00:43:04,190
it's I think there are definitely things people can take from

1284
00:43:04,190 --> 00:43:05,300
this conversation.

1285
00:43:05,540 --> 00:43:08,030
If they're at the beginning stages that they can take and

1286
00:43:08,030 --> 00:43:08,630
say, okay,

1287
00:43:08,630 --> 00:43:12,170
I need to keep that in mind for what to be,

1288
00:43:12,230 --> 00:43:14,870
what to be discovering along the way as I'm building my

1289
00:43:14,870 --> 00:43:17,270
business and you can start now,

1290
00:43:17,270 --> 00:43:18,680
you can start from the beginning,

1291
00:43:18,680 --> 00:43:20,520
can start diving deep into,

1292
00:43:20,560 --> 00:43:21,380
into things.

1293
00:43:21,380 --> 00:43:23,090
And that may change as time goes on.

1294
00:43:23,120 --> 00:43:25,340
But just being aware of it as the first step,

1295
00:43:26,270 --> 00:43:28,490
being aware of the fact that you're gonna grow,

1296
00:43:28,490 --> 00:43:31,400
you're gonna discover different things.

1297
00:43:31,400 --> 00:43:33,170
Cause that's the other thing is things will happen in your

1298
00:43:33,170 --> 00:43:34,430
life that you have to,

1299
00:43:34,910 --> 00:43:35,860
that will shift your,

1300
00:43:35,860 --> 00:43:36,410
your path.

1301
00:43:36,440 --> 00:43:38,640
It'll move you and,

1302
00:43:39,170 --> 00:43:40,040
and there's purpose.

1303
00:43:40,070 --> 00:43:42,080
There can be purpose behind it if you allow it.

1304
00:43:42,980 --> 00:43:43,940
Yeah, for sure.

1305
00:43:43,940 --> 00:43:46,580
And that whole finding your purpose.

1306
00:43:46,580 --> 00:43:46,880
I mean,

1307
00:43:46,880 --> 00:43:51,140
truly, it's just continuing to follow the path of what lights

1308
00:43:51,140 --> 00:43:52,520
you up and,

1309
00:43:52,630 --> 00:43:55,430
and to figure out if it does let you up or

1310
00:43:55,430 --> 00:43:56,000
not. I mean,

1311
00:43:56,000 --> 00:43:57,230
truly, at least for me,

1312
00:43:57,230 --> 00:43:59,840
it's just like get quiet for a few minutes and you

1313
00:43:59,840 --> 00:44:00,440
can tell,

1314
00:44:00,650 --> 00:44:01,220
you know,

1315
00:44:01,220 --> 00:44:01,970
when you're like,

1316
00:44:02,030 --> 00:44:04,400
oh, I'm trying to fit the square peg into a round

1317
00:44:04,400 --> 00:44:06,080
hole or versus like,

1318
00:44:06,650 --> 00:44:09,830
I can't freaking believe that this is going on right now

1319
00:44:09,830 --> 00:44:11,780
because it is so flipping awesome.

1320
00:44:11,960 --> 00:44:12,410
You know,

1321
00:44:12,410 --> 00:44:13,040
like there's,

1322
00:44:13,370 --> 00:44:18,140
there's certainly a different energy in your body that if you

1323
00:44:18,140 --> 00:44:20,330
just get quiet and just ask yourself,

1324
00:44:20,360 --> 00:44:21,560
is this the right path?

1325
00:44:22,610 --> 00:44:23,090
You know,

1326
00:44:23,090 --> 00:44:25,070
if there's that little voice back there saying like,

1327
00:44:25,640 --> 00:44:26,450
not the one,

1328
00:44:26,840 --> 00:44:28,850
which I guess you have to not get confused with the

1329
00:44:28,850 --> 00:44:31,040
little voice behind your head of the conscious mind,

1330
00:44:31,230 --> 00:44:31,770
like, oh,

1331
00:44:31,770 --> 00:44:32,910
you might mess it up.

1332
00:44:32,940 --> 00:44:34,320
You probably don't want to do it.

1333
00:44:34,320 --> 00:44:36,420
Like the one keeping you safe versus the one that inner

1334
00:44:36,420 --> 00:44:37,200
knowing when that's like,

1335
00:44:37,200 --> 00:44:38,040
no, that's not your path.

1336
00:44:40,110 --> 00:44:40,680
Oh my gosh.

1337
00:44:40,680 --> 00:44:41,190
Oh my goodness.

1338
00:44:41,640 --> 00:44:42,030
All right.

1339
00:44:42,030 --> 00:44:42,720
Well, mark out.

1340
00:44:42,720 --> 00:44:44,160
Where can,

1341
00:44:44,580 --> 00:44:45,270
well, what is,

1342
00:44:45,330 --> 00:44:48,060
are you still dirty dog Instagram right now?

1343
00:44:48,060 --> 00:44:48,540
Or are you,

1344
00:44:48,660 --> 00:44:49,500
did you move over?

1345
00:44:50,150 --> 00:44:50,940
Moved over to Seoul,

1346
00:44:50,940 --> 00:44:51,900
dog creative.

1347
00:44:51,990 --> 00:44:57,270
Okay. And I'm still dirty.photography.com.

1348
00:44:57,270 --> 00:44:59,520
And that will still be live,

1349
00:44:59,520 --> 00:45:02,010
but re directing Quiet.

1350
00:45:02,070 --> 00:45:04,320
But this is why I hired someone to do the things.

1351
00:45:04,320 --> 00:45:04,740
Cause I don't,

1352
00:45:05,160 --> 00:45:05,790
cause there's a lot,

1353
00:45:05,910 --> 00:45:08,400
there's a lot of stuff that has to be like I

1354
00:45:08,400 --> 00:45:09,030
basically said,

1355
00:45:09,060 --> 00:45:09,540
when I,

1356
00:45:09,810 --> 00:45:11,040
when I first reached out,

1357
00:45:11,040 --> 00:45:11,520
I was like,

1358
00:45:11,520 --> 00:45:12,510
okay, I want,

1359
00:45:12,540 --> 00:45:14,130
I am doing this thing and rebranding,

1360
00:45:14,490 --> 00:45:16,620
but I don't want to lose my SEO jokes.

1361
00:45:16,620 --> 00:45:18,540
Like I don't hate all of the hard work that I've

1362
00:45:18,540 --> 00:45:19,680
done over the past five years.

1363
00:45:19,890 --> 00:45:21,780
I don't want to lose that so help please.

1364
00:45:22,170 --> 00:45:22,800
Right. Right,

1365
00:45:22,800 --> 00:45:23,580
right. Yeah.

1366
00:45:23,580 --> 00:45:26,130
So if you go to dirty dock photography.com,

1367
00:45:26,130 --> 00:45:28,170
it will direct you in,

1368
00:45:28,290 --> 00:45:28,830
in June.

1369
00:45:28,830 --> 00:45:30,030
It will go to Seoul,

1370
00:45:30,030 --> 00:45:31,140
dog, creative.com.

1371
00:45:31,830 --> 00:45:32,670
Nice, nice.

1372
00:45:32,670 --> 00:45:34,740
Yeah. Alex is a genius for that stuff.

1373
00:45:34,740 --> 00:45:36,270
If you guys haven't heard Alex,

1374
00:45:36,270 --> 00:45:40,530
we actually had on the podcast he's websites and SEO and

1375
00:45:40,530 --> 00:45:42,690
he is fantastic.

1376
00:45:42,780 --> 00:45:46,320
And he was episode number 100 and oh Nope.

1377
00:45:46,410 --> 00:45:47,370
Nope. That's different.

1378
00:45:47,370 --> 00:45:49,980
Alex. That's Alex Kerns from Australia.

1379
00:45:50,010 --> 00:45:50,880
She's one 10.

1380
00:45:50,970 --> 00:45:52,530
That's a great conversation too.

1381
00:45:53,040 --> 00:45:54,150
But Alex Vita,

1382
00:45:54,460 --> 00:45:55,380
SEO mistakes,

1383
00:45:55,380 --> 00:45:57,750
most photographers make is episode number 59.

1384
00:45:57,870 --> 00:45:59,940
So go check them out.

1385
00:46:00,690 --> 00:46:03,120
Oh, Mareka always,

1386
00:46:03,390 --> 00:46:04,500
I love chatting with you.

1387
00:46:04,500 --> 00:46:06,630
I can chat with you all day long about all of

1388
00:46:06,630 --> 00:46:07,350
the things.

1389
00:46:07,950 --> 00:46:10,800
Thanks for taking the time to share your experience with us

1390
00:46:10,800 --> 00:46:13,950
and inspire others along their,

1391
00:46:14,430 --> 00:46:15,660
their purpose journey.

1392
00:46:16,320 --> 00:46:17,850
Thank you for having me.

1393
00:46:18,220 --> 00:46:18,780
Of course,

1394
00:46:18,780 --> 00:46:19,170
of course.

1395
00:46:19,290 --> 00:46:20,310
We'll see you guys next week.

1396
00:46:20,700 --> 00:46:22,860
Thanks for listening to the hair of the dog podcast.

1397
00:46:22,890 --> 00:46:25,320
This was episode number 1 43.

1398
00:46:25,320 --> 00:46:27,180
If you want to check out the show notes for access

1399
00:46:27,180 --> 00:46:29,460
to any of the resources that we mentioned,

1400
00:46:29,460 --> 00:46:34,830
simply go to www.hairofthedogacademy.com/

1401
00:46:36,570 --> 00:46:36,930
1 4,

1402
00:46:36,930 --> 00:46:40,140
3. Thank you for listening to this episode of hair of

1403
00:46:40,650 --> 00:46:41,340
the dog podcast.

1404
00:46:41,340 --> 00:46:42,510
If you enjoyed this show,

1405
00:46:42,510 --> 00:46:44,400
please take a minute to leave a review.

1406
00:46:44,400 --> 00:46:45,660
And while you're there,

1407
00:46:45,660 --> 00:46:46,350
don't forget to subscribe.

1408
00:46:46,380 --> 00:46:49,860
So you don't miss our upcoming episodes on last thing,

1409
00:46:50,280 --> 00:46:52,920
if you are ready to dive into more resources,

1410
00:46:53,220 --> 00:46:58,590
head over to our website@wwwdothairofthedogacademy.com.

1411
00:46:58,920 --> 00:47:02,130
Thanks for being a part of this pet photography community.