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Welcome to the hair of the dog podcast.
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Today. I am talking with pet photographer.
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Marika Moffitt all about her incredible rebrand.
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We're going deep in this one about fighting your business and
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life's purpose how to know when it's time to change your
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business and really embrace that and what to do about branding
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when you're just starting out.
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So no matter where you are in your journey,
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you're going to want to tune in to this week's episode.
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So stay tuned.
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Welcome to the hair of the dog podcast.
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If you're a pet photographer,
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ready to make more money and start living a life by
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your design,
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you've come to the right place.
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And now your host pet photographer,
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travel addict,
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chocolate martini connoisseur,
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Nicole Begley.
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Hey everybody.
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Welcome back to the hair of the dog podcast.
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I'm your host,
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Nicole Begley.
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And today we have back for her fourth appearance,
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but it's been quite some time.
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Miss Marika Moffitt from the artists previously known as dirty dog
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photography, and now known as soul dog,
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collective Creative,
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Creative, creative.
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Yes. Oh my Gosh,
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Marco. Welcome back to the podcast.
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Thank you.
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I love it.
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Yeah, you're going to have to be the artist formerly known
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as dirty dog photography.
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That's awesome.
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I'm a t-shirt made.
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Yes, exactly.
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It was some crazy looking like graphic that we don't understand.
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I love it.
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I love it.
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Oh my gosh,
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mark. I'm so excited to chat with you today because as
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we just alluded to,
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you just went through a pretty big rebrand with your business.
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So first of all,
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how long were you dirty dog photography?
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When did you start your business?
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And you're based out in the Pacific Northwest Seattle area,
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actually real quick for those of you guys that are just
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tuning in,
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if you haven't heard mark on the podcast before,
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it's been a hot minute since she was on,
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but she was on episode number 8 30,
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3 and 40,
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and there's lots of good stuff there.
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So go check those out.
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But anyway,
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yeah. Tell us a little bit about when you started,
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why you started and how long you've been in this pet
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photography crazy world.
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Sure. So I actually officially started dirty dog photography in 2011,
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kind of as an offshoot of my people,
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photography that I was doing,
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which is dirty bird photography.
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And I had,
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you know,
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my dogs were and all the animals in my life were
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the reason why I got into photography as a kid.
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But for some reason,
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you know,
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I kind of went away from that when I would photography
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school. I didn't really see it as what I could do
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professionally. Well,
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yeah, back at that time though,
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there was like three pet photographers.
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So it was not really seen as a viable option.
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Yeah. Yeah.
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And I was doing my photography part-time for the longest time
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because I,
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so I finished photography school in 2000 and everything in my
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school was very much about the craft of photography.
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There was very little business at all being taught and we
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just didn't have what you've created for pet photographers,
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the education to actually run a business and be profitable.
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We didn't have any of that.
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So I had to just,
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you know,
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I just worked a regular job,
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several different regular jobs over the years and did my,
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my passion on the side.
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And I knew I had a,
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another photographer friend who was telling me since like 2010 market,
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you need to focus on dogs.
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You know,
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you love it,
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you need to do it.
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So I started dirty down photography so that I could just
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start playing around with that.
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And I was living up in Anacortes at the time,
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which is about an hour and a half north of Seattle
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where I live now,
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which is very small area.
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So I didn't,
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you know,
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I, again,
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just doing it super part-time.
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And then in 2014,
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my now husband and I decided we were going to move
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to Seattle to like,
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let's go after our dreams.
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If there's any time,
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let's do it.
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Now he's a musician.
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I wanted to do my dog photography.
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And so we moved here and it's really expensive.
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So we had regular jobs.
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So when we first moved here,
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I cleaned houses.
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I worked for a house cleaning company and D and built
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and was working on dirty,
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dark photography on the side.
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But it's a whole new market.
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All of these different things and cleaning the houses is a
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really hard job.
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So I didn't have a lot of energy to fully put
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my heart into building my business.
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So I just sort of didn't do that.
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And it made me really unhappy.
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And then eventually got to a point in 2016 after we
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got married that I realized,
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well, we actually went on this 14 day honeymoon road trip
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through like national parks and state parks in Utah and all
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of these beautiful things.
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And I,
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during that time I realized,
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what am I doing with my life?
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This is what it's all about.
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Like freedom.
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How do I,
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how do I get this all the time?
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And I was like,
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the only way to do that for me is to be
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my own boss.
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And so,
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yeah, so six months later I left the w I no
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longer worked for the company cause I was like,
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I'm not going to work for anybody else.
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And I,
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my husband and I decided that it was time for me
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to launch full time and focus on dirty dog photography.
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And I did actually clean some houses on the side for
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myself. I opened my own business.
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Yeah. And just continued to clean houses for a few people
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just to float through that building time and amps.
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And I'm so glad that I did that because it was
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easy at that point,
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it was easy work because I had been doing it for
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several years and,
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and I knew the houses that I was cleaning.
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I didn't have to market and try to get more clients.
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I was good.
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So I got to really focus on building my brand and
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I got to actually think about,
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okay, if,
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what do I really want this to be what this is
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going to be?
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The thing that I do that gets me to where I
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want to go,
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what do I want that to look like?
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And so I just started doing that and it was amazing.
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I mean,
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that was 2017.
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That is when I,
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when I went full time.
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Yeah. Wow.
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Yeah. I think a lot of people get up in their
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head of like,
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you know,
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I'm working this full-time job and it has to be an
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all or nothing like total switch.
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And I think that can put a big roadblock in the
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way of,
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you know,
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pursuing these dreams and going after,
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you know,
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opening your business,
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but you don't have to do it that way.
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Like you didn't do it that way.
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And I didn't either when I left the aviary,
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I ended up working part-time for them.
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And then I also had,
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once I was not doing part-time for them anymore,
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I was doing like some part-time photography,
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like newborn and hospitals thing.
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So not my jam at all of like what I do,
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but it was like,
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oh, it's photography.
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It's was like,
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just a couple hours,
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quick, decent money.
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It was like,
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great. All right.
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Super. So I think there's a lot of,
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really out of the box ways that you can create some
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other income in your life that is still flexible.
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You know,
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your role is you're not going to work for anybody else,
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but your role wasn't,
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I'm not going to do anything other than photography.
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You're like,
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oh no,
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I'll still clean some houses,
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but for me,
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so I make all the rules.
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So yeah.
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So I think people just need to be open to,
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you know,
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how instead of asking or saying like,
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oh, I can't do this,
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but just asking,
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all right,
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how can I make this happen?
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What do I need to put into place to make this
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happen? Yeah.
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And I think the other really important reason too,
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that you don't have to replace an entire income when you're
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building your,
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your photography business to give yourself that grace period is that
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then you're not acting from a space of desperation and taking
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just about a client that comes through to you.
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Like that was the other thing for me is I knew
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that I wanted to build something that was amazing.
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And then in alignment with what I,
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with the type of work I wanted to do,
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the type of people I wanted to work with,
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I tried a bunch of different things out.
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And, and as we go through this and talk about the
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actual rebrand,
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like I'm at a point now where I'm not doing any
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of those things anymore because they don't fit,
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but you have to try out those things,
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but you need to be able to do it in a
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way that it's not coming from desperation,
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it's coming from exploration.
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And so that you can go after the clients or receive
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the clients that are most in alignment with the life that
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you want,
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not just the money you want to make,
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but the life you want to make,
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because I know for me,
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like there are certain types of people like mean people.
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I don't want to work with 18 people.
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I don't.
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And so I'm not desperate.
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I'm not coming from a place of desperation where I will
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take the mean dollars.
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No, I'm not taking it in dollars.
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Right. Right.
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Yeah. No,
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that is huge.
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To be able to determine what it is like,
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who your actual ideal client is,
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and to be able,
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attract that person and have the ability to kind of pick
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and choose who you're working with.
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I think a lot of people end up getting in that.
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I mean,
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I've been guilty of it now.
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And again,
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I'm just like,
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oh, all right.
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Yeah. I can squeeze in another client.
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Oh, okay.
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Yeah. And taking clients saying yes to clients that you can
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tell, aren't always the absolute right fit that usually then ended
277
00:09:20,490 --> 00:09:21,570
up not being the right fit.
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And in the end,
279
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you're just like,
280
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why did I,
281
00:09:23,520 --> 00:09:24,270
why did I do this?
282
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I'm not serving anybody and not serving them as well as
283
00:09:26,610 --> 00:09:27,300
they could be served,
284
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not serving myself.
285
00:09:28,710 --> 00:09:30,860
So getting really clear on that is,
286
00:09:30,870 --> 00:09:34,980
yeah. I think the first step of any of that is
287
00:09:34,980 --> 00:09:39,060
getting really clear on yourself and being super connected to who
288
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you are and what you want in your life.
289
00:09:41,430 --> 00:09:45,900
Because there are some people are building businesses where their connection
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to their clients isn't as important to them because they truly,
291
00:09:48,720 --> 00:09:51,810
their joy comes from the actual work that they're doing.
292
00:09:51,960 --> 00:09:55,560
And so if they're working with someone who isn't someone they
293
00:09:55,560 --> 00:09:56,850
would want to call their friend,
294
00:09:57,030 --> 00:10:01,290
that doesn't matter as much because the way they've structured their
295
00:10:01,290 --> 00:10:05,040
business, they're not necessarily having a lot of FaceTime with them.
296
00:10:05,040 --> 00:10:06,930
So they don't have to take on any of the,
297
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the emotions of that person.
298
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That's not the business that I'm,
299
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I have built.
300
00:10:10,950 --> 00:10:12,300
My mine is very emotional.
301
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So I do have to protect myself,
302
00:10:14,520 --> 00:10:16,560
but I think that there's room for,
303
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for all of it.
304
00:10:18,000 --> 00:10:18,600
It's just,
305
00:10:18,660 --> 00:10:22,260
that's why it's so important to understand yourself and what you
306
00:10:22,260 --> 00:10:24,300
want and what you have capacity for.
307
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And if,
308
00:10:25,050 --> 00:10:28,080
if that means you want to have be shooting as much
309
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as possible,
310
00:10:28,800 --> 00:10:29,400
and you don't,
311
00:10:29,580 --> 00:10:32,640
it doesn't matter to you as much that if someone fits
312
00:10:32,640 --> 00:10:34,920
completely the type of person,
313
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that's okay,
314
00:10:36,450 --> 00:10:39,180
it's more than being really clear on what you want.
315
00:10:39,810 --> 00:10:40,770
Yeah. Yeah.
316
00:10:40,800 --> 00:10:41,850
Being really clear on that.
317
00:10:41,850 --> 00:10:44,310
And then also being really clear on what you want to
318
00:10:44,310 --> 00:10:46,410
create because so many pet photographers,
319
00:10:46,440 --> 00:10:46,890
like they're like,
320
00:10:46,890 --> 00:10:47,790
what should I offer?
321
00:10:48,060 --> 00:10:48,360
You know,
322
00:10:48,360 --> 00:10:49,140
what products?
323
00:10:49,170 --> 00:10:53,190
And they're so worried about choosing the right products,
324
00:10:53,340 --> 00:10:54,840
but, oh my gosh.
325
00:10:54,900 --> 00:10:55,200
I mean,
326
00:10:55,200 --> 00:10:57,990
all of our businesses can be so different and how it's
327
00:10:57,990 --> 00:10:59,460
structured, how it's priced,
328
00:10:59,460 --> 00:11:03,480
the products we offer and all of that needs to come
329
00:11:03,480 --> 00:11:05,070
from a place of,
330
00:11:05,130 --> 00:11:06,930
of you loving it,
331
00:11:07,320 --> 00:11:10,560
because that's going to show what's your connection with your clients.
332
00:11:10,560 --> 00:11:13,380
And you're going to attract the people that also love what
333
00:11:13,380 --> 00:11:13,950
you love.
334
00:11:14,460 --> 00:11:15,030
For instance,
335
00:11:15,300 --> 00:11:15,540
you know,
336
00:11:15,540 --> 00:11:16,590
here in Charlotte,
337
00:11:16,770 --> 00:11:17,700
Kim Hollis,
338
00:11:17,760 --> 00:11:18,630
who's a friend of mine,
339
00:11:18,630 --> 00:11:20,550
another local pet photographer.
340
00:11:21,030 --> 00:11:23,400
We offer very different products,
341
00:11:23,400 --> 00:11:25,110
but we have the same target market.
342
00:11:25,200 --> 00:11:26,730
And yet we both have clients.
343
00:11:26,850 --> 00:11:28,830
So there's,
344
00:11:28,840 --> 00:11:29,880
there's no right or wrong.
345
00:11:30,360 --> 00:11:31,200
No, no.
346
00:11:31,290 --> 00:11:34,170
I, one of my favorite things in coaching is talking about
347
00:11:34,170 --> 00:11:36,600
pricing and building that,
348
00:11:36,660 --> 00:11:37,800
not just the numbers,
349
00:11:37,800 --> 00:11:42,000
but the actual experience of what you're offering your clients.
350
00:11:42,330 --> 00:11:45,030
Because the way that I personally look at it is yeah.
351
00:11:45,060 --> 00:11:45,390
Find it.
352
00:11:45,390 --> 00:11:46,110
What do you love?
353
00:11:46,410 --> 00:11:50,640
Like what I built all of my pricing around one particular
354
00:11:50,640 --> 00:11:52,620
product that I want my clients to get,
355
00:11:52,990 --> 00:11:56,140
because I want them to have the experience that it provides,
356
00:11:56,200 --> 00:11:57,910
which is the book I want them to have.
357
00:11:57,910 --> 00:12:01,480
This beautiful experience is kind of the overarching theme of what
358
00:12:01,480 --> 00:12:03,520
I do in my work is connection.
359
00:12:03,610 --> 00:12:07,210
And I want to provide my clients with more opportunities to
360
00:12:07,210 --> 00:12:09,190
continue to connect with other people.
361
00:12:09,190 --> 00:12:10,210
And with themselves,
362
00:12:10,780 --> 00:12:12,190
long after their dogs are gone.
363
00:12:12,400 --> 00:12:12,970
And for me,
364
00:12:12,970 --> 00:12:14,710
the best way for them to do that is to have
365
00:12:14,710 --> 00:12:17,080
a book that they can physically hold in their hands and
366
00:12:17,080 --> 00:12:20,020
sit down with other people and share the photos into and
367
00:12:20,020 --> 00:12:20,770
tell stories.
368
00:12:20,950 --> 00:12:22,270
That's what I want my clients to do.
369
00:12:22,270 --> 00:12:25,570
So I built all of my pricing around the fact that
370
00:12:25,570 --> 00:12:27,310
I want my clients to get that book.
371
00:12:27,370 --> 00:12:28,420
Right. So it's,
372
00:12:28,430 --> 00:12:29,110
it works.
373
00:12:29,110 --> 00:12:30,040
It absolutely works.
374
00:12:30,040 --> 00:12:32,650
And I never really worry about,
375
00:12:32,680 --> 00:12:33,850
oh, am I offering enough?
376
00:12:33,880 --> 00:12:35,440
No, my clients trust me.
377
00:12:35,440 --> 00:12:35,930
And they,
378
00:12:35,950 --> 00:12:36,430
they are like,
379
00:12:36,460 --> 00:12:36,850
okay, well,
380
00:12:36,850 --> 00:12:37,540
what should they do?
381
00:12:37,660 --> 00:12:38,800
Well, here's what most people do.
382
00:12:39,370 --> 00:12:40,750
And the secret is because I,
383
00:12:40,870 --> 00:12:46,240
I, I talk about all the time Everybody wants it because
384
00:12:46,240 --> 00:12:47,530
I talk about it and I tell them,
385
00:12:47,530 --> 00:12:47,920
this is,
386
00:12:47,950 --> 00:12:49,570
this is the best way right here.
387
00:12:50,050 --> 00:12:50,830
Yep. Yeah.
388
00:12:50,860 --> 00:12:52,630
Cause most people have not done this before.
389
00:12:52,630 --> 00:12:53,470
They have no idea.
390
00:12:53,470 --> 00:12:57,520
So they're looking to us for our professional input and,
391
00:12:57,760 --> 00:12:58,010
you know,
392
00:12:58,010 --> 00:13:01,300
and to be able to tell them why that book is
393
00:13:01,300 --> 00:13:04,600
so special or why that wall piece is so special,
394
00:13:04,750 --> 00:13:04,960
you know,
395
00:13:04,960 --> 00:13:07,180
that's, that's the why we're always talking about,
396
00:13:07,180 --> 00:13:08,980
I think people get up in their own head of like,
397
00:13:09,010 --> 00:13:09,340
oh my God,
398
00:13:09,340 --> 00:13:10,570
I have to define my why.
399
00:13:10,640 --> 00:13:11,440
I don't know.
400
00:13:11,440 --> 00:13:12,970
I like dogs and photography,
401
00:13:14,000 --> 00:13:15,760
but there is more of a why there,
402
00:13:15,760 --> 00:13:16,570
like for me,
403
00:13:16,630 --> 00:13:19,270
I'm not so much the albums with that signature wall piece,
404
00:13:19,270 --> 00:13:20,080
like a big,
405
00:13:20,320 --> 00:13:22,570
bold, gorgeous signature wall piece.
406
00:13:22,930 --> 00:13:26,410
And I sell one to pretty much every client because that's
407
00:13:26,410 --> 00:13:27,250
all I talk about.
408
00:13:28,300 --> 00:13:29,590
It's, it's just,
409
00:13:29,650 --> 00:13:30,460
that's what we do.
410
00:13:30,490 --> 00:13:32,710
So, because I want to,
411
00:13:33,010 --> 00:13:36,880
to decorate their space with something that's meaningful and beautiful that
412
00:13:36,880 --> 00:13:37,600
they'll see every day.
413
00:13:37,660 --> 00:13:38,560
So yeah,
414
00:13:39,190 --> 00:13:40,240
there's no right or wrong guys.
415
00:13:41,680 --> 00:13:43,330
Just be clear for yourself,
416
00:13:43,360 --> 00:13:44,050
what you love.
417
00:13:44,110 --> 00:13:46,210
And that's the thing is when you're clear on that,
418
00:13:46,210 --> 00:13:50,530
and you can talk about it with passion and passion comes
419
00:13:50,530 --> 00:13:50,940
out in,
420
00:13:50,940 --> 00:13:52,060
in many different ways,
421
00:13:52,060 --> 00:13:54,100
there's no right or wrong way to be passionate,
422
00:13:54,310 --> 00:13:56,470
but the only way for it to truly come out as
423
00:13:56,470 --> 00:13:57,310
if it's authentic to you,
424
00:13:57,310 --> 00:14:00,340
if you really truly are connected to what you're sharing with
425
00:14:00,340 --> 00:14:01,150
your clients,
426
00:14:01,420 --> 00:14:02,680
then they will feel it.
427
00:14:03,160 --> 00:14:04,360
And so that's,
428
00:14:04,420 --> 00:14:05,240
I guess that's the,
429
00:14:05,240 --> 00:14:08,750
the, the challenge for people is just look at yourself and,
430
00:14:08,750 --> 00:14:09,910
and learn about who you are.
431
00:14:10,570 --> 00:14:13,120
Yeah. I'm wondering if there's anyone out there that's like,
432
00:14:13,120 --> 00:14:15,250
well, how do I know if it's authentic?
433
00:14:15,250 --> 00:14:16,690
I think I like it.
434
00:14:18,310 --> 00:14:18,820
Oh yeah.
435
00:14:19,120 --> 00:14:22,690
Right. I think we all have that about things is,
436
00:14:23,770 --> 00:14:24,820
especially in the beginning,
437
00:14:24,820 --> 00:14:28,060
when you're overwhelmed with all of the options for me,
438
00:14:28,060 --> 00:14:32,380
it really comes down to personal experience and looking back at
439
00:14:32,380 --> 00:14:33,430
my life as a whole.
440
00:14:33,550 --> 00:14:36,370
And what were the things that lit me up as a
441
00:14:36,370 --> 00:14:38,350
kid that made me excited.
442
00:14:38,350 --> 00:14:41,590
Why did I love the animals in my life?
443
00:14:41,590 --> 00:14:45,370
What, what drew me to wanting to take photos of them?
444
00:14:45,610 --> 00:14:48,310
And then just sort of taking the time to think about
445
00:14:48,730 --> 00:14:50,530
what would it mean to me personally,
446
00:14:50,530 --> 00:14:53,810
to have I I'm now in this where I've lost my
447
00:14:53,810 --> 00:14:55,460
dog last year and,
448
00:14:55,470 --> 00:14:55,970
and you,
449
00:14:56,030 --> 00:14:57,410
you are in the same boat,
450
00:14:57,410 --> 00:15:00,050
right? So now what we get we're on the other side
451
00:15:00,050 --> 00:15:00,350
of it,
452
00:15:00,350 --> 00:15:05,750
where we are actually experiencing what the photos of them bring
453
00:15:05,780 --> 00:15:06,710
to us now.
454
00:15:07,220 --> 00:15:08,120
And for me,
455
00:15:08,120 --> 00:15:15,020
that's also really why my rebrand has happened because I have
456
00:15:15,080 --> 00:15:17,240
been thinking about that nonstop.
457
00:15:17,330 --> 00:15:18,890
Like here's where my life is.
458
00:15:18,890 --> 00:15:20,000
I'm on the other side.
459
00:15:20,030 --> 00:15:23,930
How can I be a better guide for my clients in
460
00:15:23,930 --> 00:15:25,820
sharing my experience at this?
461
00:15:25,920 --> 00:15:29,330
And, and I've been through this journey many times with the
462
00:15:29,330 --> 00:15:31,310
dogs and cats and horses in my life,
463
00:15:31,340 --> 00:15:32,540
having loved and lost them.
464
00:15:32,540 --> 00:15:35,270
And so that's kind of what I built my business on
465
00:15:35,270 --> 00:15:36,710
was the idea that,
466
00:15:36,740 --> 00:15:37,000
you know,
467
00:15:37,000 --> 00:15:39,200
I could guide my clients through that time,
468
00:15:39,200 --> 00:15:40,910
whether they're at that time or not,
469
00:15:40,910 --> 00:15:42,560
because the thing is it's inevitable,
470
00:15:42,570 --> 00:15:43,400
it will happen.
471
00:15:43,610 --> 00:15:46,640
We will have to say goodbye to them in this earthly
472
00:15:47,390 --> 00:15:49,070
life, but their,
473
00:15:49,070 --> 00:15:50,570
their stories don't have to end.
474
00:15:50,570 --> 00:15:54,200
So here's how we can help them live on through us
475
00:15:54,260 --> 00:15:55,400
is through the photos,
476
00:15:55,400 --> 00:15:56,420
through the stories,
477
00:15:56,840 --> 00:15:59,990
through the conversations that we have with other people about our
478
00:15:59,990 --> 00:16:02,900
experiences. And I think that it does start with us as
479
00:16:02,900 --> 00:16:05,930
photographers. The first step is to go there,
480
00:16:05,990 --> 00:16:09,350
to go there for ourselves so that we can better serve
481
00:16:09,410 --> 00:16:11,180
the people that we're asking to,
482
00:16:11,390 --> 00:16:12,550
to stand in front of our,
483
00:16:12,550 --> 00:16:13,370
our cameras.
484
00:16:13,550 --> 00:16:14,330
Yeah, for sure.
485
00:16:14,330 --> 00:16:15,290
And sharing that,
486
00:16:15,440 --> 00:16:18,710
that story and not being afraid to,
487
00:16:19,040 --> 00:16:19,490
you know,
488
00:16:19,520 --> 00:16:21,590
let people know about your experiences.
489
00:16:21,590 --> 00:16:23,990
I think a lot of times people are worried about,
490
00:16:24,530 --> 00:16:28,940
oh, I don't want to say anything about,
491
00:16:28,970 --> 00:16:29,240
you know,
492
00:16:29,240 --> 00:16:31,760
the, the fact is that our time with these animals are
493
00:16:31,770 --> 00:16:34,160
short, so they don't want to like,
494
00:16:34,190 --> 00:16:39,410
feel like they're jumping on this like slimy marketing thing by
495
00:16:39,470 --> 00:16:41,180
like bringing attention to that.
496
00:16:41,210 --> 00:16:42,140
Yeah, exactly.
497
00:16:42,230 --> 00:16:43,520
Yeah. But it's not,
498
00:16:43,700 --> 00:16:44,450
it's not like that.
499
00:16:44,450 --> 00:16:45,650
It doesn't have to be like that.
500
00:16:45,950 --> 00:16:47,350
No, it doesn't it.
501
00:16:47,350 --> 00:16:49,790
And that's the thing is that's why for it to be
502
00:16:50,150 --> 00:16:51,590
truly from the heart,
503
00:16:51,590 --> 00:16:53,540
you have to go to the heart and you have to
504
00:16:53,540 --> 00:16:54,050
know your,
505
00:16:54,510 --> 00:16:55,820
how you feel about it.
506
00:16:56,150 --> 00:16:56,780
And it's okay.
507
00:16:56,780 --> 00:16:57,280
If, if,
508
00:16:57,410 --> 00:17:01,550
if you can't get away from that feeling of it being
509
00:17:01,550 --> 00:17:02,720
slimy, then that's okay.
510
00:17:02,720 --> 00:17:04,550
It's just not meant for you to go there right now.
511
00:17:05,870 --> 00:17:06,630
And like I said,
512
00:17:06,700 --> 00:17:07,160
I am,
513
00:17:07,220 --> 00:17:10,250
my brand is completely emotional and vulnerable.
514
00:17:10,250 --> 00:17:11,210
And, and like,
515
00:17:11,240 --> 00:17:14,060
I go there all the time because that's how I exist
516
00:17:14,060 --> 00:17:14,540
in the world.
517
00:17:14,540 --> 00:17:15,170
That's like my,
518
00:17:15,580 --> 00:17:21,440
my own personal soul journey is to uncover and discover all
519
00:17:21,440 --> 00:17:22,970
of the like deep,
520
00:17:22,970 --> 00:17:25,580
emotional things that are possible in this lifetime,
521
00:17:26,240 --> 00:17:27,320
because that just makes me,
522
00:17:27,320 --> 00:17:29,930
it makes me feel more human and more connected.
523
00:17:30,680 --> 00:17:31,400
And that's what,
524
00:17:31,400 --> 00:17:33,980
that's what my rebrand is about is I just want to
525
00:17:33,980 --> 00:17:36,620
have these beautiful conversations with,
526
00:17:36,640 --> 00:17:37,160
with clients.
527
00:17:37,160 --> 00:17:38,480
I just had Wednesday,
528
00:17:38,480 --> 00:17:42,590
I had a consultation and a sales session that both were
529
00:17:42,590 --> 00:17:47,480
so moving and just listening to my clients speak about their,
530
00:17:47,630 --> 00:17:50,100
their connections with their dogs and their lives.
531
00:17:50,130 --> 00:17:52,320
And one of them is,
532
00:17:52,410 --> 00:17:54,360
was a consultation and she booked and we're going to have
533
00:17:54,360 --> 00:17:54,930
a session.
534
00:17:54,930 --> 00:17:56,730
And in may,
535
00:17:56,730 --> 00:17:59,640
and the other is her dog passed two and a half
536
00:17:59,640 --> 00:18:00,330
weeks ago.
537
00:18:00,390 --> 00:18:03,420
And so it was just a very emotional,
538
00:18:03,450 --> 00:18:06,930
many tears were shed from both of us talking and it
539
00:18:06,930 --> 00:18:07,950
was all over zoom,
540
00:18:08,250 --> 00:18:11,460
but having been able to hold that space is really important
541
00:18:11,460 --> 00:18:11,790
to me.
542
00:18:12,150 --> 00:18:13,170
And as a,
543
00:18:13,620 --> 00:18:14,310
as a person,
544
00:18:14,310 --> 00:18:15,570
I can't do that with,
545
00:18:15,690 --> 00:18:16,140
you know,
546
00:18:16,470 --> 00:18:19,260
10 clients a month or 10.
547
00:18:21,450 --> 00:18:22,920
Yeah. And so I've,
548
00:18:22,950 --> 00:18:25,830
that's why I've purposefully built what I built because I want
549
00:18:25,830 --> 00:18:26,970
it. That's what I want in my life.
550
00:18:27,030 --> 00:18:28,050
I want to have those deep,
551
00:18:28,080 --> 00:18:29,280
beautiful connections with people.
552
00:18:29,280 --> 00:18:32,010
I want to be able to give them this space to
553
00:18:32,010 --> 00:18:35,160
feel safe and share those things so that they can go
554
00:18:35,160 --> 00:18:38,640
out into the world and understand that they can do that's
555
00:18:38,670 --> 00:18:39,360
that it's okay.
556
00:18:39,570 --> 00:18:42,960
That what they feel about the dogs in their life or
557
00:18:42,960 --> 00:18:46,530
the cat or the horse is,
558
00:18:46,670 --> 00:18:49,320
is worthy of being shared and seen.
559
00:18:49,470 --> 00:18:50,700
So I love it.
560
00:18:50,730 --> 00:18:51,120
I love it.
561
00:18:51,540 --> 00:18:53,490
So as this I'm sitting here,
562
00:18:53,490 --> 00:18:54,330
like crying myself.
563
00:18:54,390 --> 00:18:55,080
Yeah. I know.
564
00:18:55,800 --> 00:18:57,840
I figured I would have some tears today.
565
00:18:58,920 --> 00:19:01,500
She's so mad anyway.
566
00:19:02,430 --> 00:19:03,660
So what,
567
00:19:03,840 --> 00:19:04,980
what was your,
568
00:19:05,550 --> 00:19:05,850
you know,
569
00:19:05,850 --> 00:19:06,630
as you went through,
570
00:19:06,660 --> 00:19:07,710
because this has been a journey,
571
00:19:07,710 --> 00:19:08,550
a long time coming,
572
00:19:09,150 --> 00:19:09,900
figuring out like,
573
00:19:09,900 --> 00:19:13,230
this is what I want my business to really involve.
574
00:19:13,680 --> 00:19:17,700
So what was the decision process when you were coming along?
575
00:19:17,700 --> 00:19:18,060
And you're like,
576
00:19:18,090 --> 00:19:18,660
oh my gosh,
577
00:19:18,690 --> 00:19:20,940
I need to totally change my name.
578
00:19:21,000 --> 00:19:24,480
Rebrand. This is more than just a changing my positioning and
579
00:19:24,480 --> 00:19:25,710
changing my messaging.
580
00:19:25,950 --> 00:19:29,340
This is like a full on new whole picture.
581
00:19:29,670 --> 00:19:33,210
Yeah. I think what's interesting is thinking back to,
582
00:19:33,210 --> 00:19:37,440
like, when I decided on dirty dog photography,
583
00:19:37,440 --> 00:19:37,650
I mean,
584
00:19:37,980 --> 00:19:40,590
it was just like an offshoot of dirty bird photography.
585
00:19:40,740 --> 00:19:41,850
And, and I know like,
586
00:19:41,850 --> 00:19:42,480
it's funny,
587
00:19:42,600 --> 00:19:45,900
like I love watching when people are starting their businesses.
588
00:19:45,900 --> 00:19:47,670
I love watching them do the,
589
00:19:47,670 --> 00:19:49,200
what should my name be game?
590
00:19:49,590 --> 00:19:50,250
Because it's,
591
00:19:50,310 --> 00:19:51,240
it's hard to know.
592
00:19:51,330 --> 00:19:52,110
It really is.
593
00:19:52,110 --> 00:19:56,160
There's should I use my actual human person name or should
594
00:19:56,160 --> 00:20:01,050
I create a name that is cute or is whatever.
595
00:20:01,200 --> 00:20:02,850
And it's hard to know because you don't know where you're
596
00:20:02,850 --> 00:20:04,050
going to be in five years.
597
00:20:04,110 --> 00:20:06,270
Right. Or for me,
598
00:20:06,270 --> 00:20:07,950
however many years been,
599
00:20:10,830 --> 00:20:11,640
yeah, just a few,
600
00:20:11,790 --> 00:20:15,240
but it kind of over the past couple of years,
601
00:20:15,240 --> 00:20:18,210
I definitely was feeling the push that,
602
00:20:18,270 --> 00:20:19,440
okay, I'm going somewhere.
603
00:20:19,860 --> 00:20:22,260
This is shifting something different is happening.
604
00:20:22,350 --> 00:20:25,920
And then last year was such a dumpster fire within a
605
00:20:25,920 --> 00:20:27,870
dumpster fire of a year,
606
00:20:27,900 --> 00:20:33,120
having lost a family member to suicide and a grandmother to
607
00:20:33,150 --> 00:20:38,010
cancer. And then my soul dog to old age,
608
00:20:38,040 --> 00:20:39,120
she was ready to go.
609
00:20:40,110 --> 00:20:42,540
Yeah, it's still Just easier.
610
00:20:42,630 --> 00:20:43,390
No, it Doesn't.
611
00:20:43,410 --> 00:20:44,970
It's just absolutely devastating.
612
00:20:46,050 --> 00:20:49,330
And I say probably in between the point of when my
613
00:20:49,330 --> 00:20:53,110
nephew passed and Caroline passed is when I really started personally
614
00:20:53,500 --> 00:20:55,030
feeling a lot of different things.
615
00:20:55,180 --> 00:20:58,780
Just my whole entire world was completely shaken up because it's
616
00:20:58,780 --> 00:21:03,280
just an experience that you can't prepare for.
617
00:21:04,030 --> 00:21:04,640
Right. Right.
618
00:21:04,770 --> 00:21:05,200
You can't,
619
00:21:05,200 --> 00:21:08,800
you just can't it's and grief does not grief comes for
620
00:21:08,800 --> 00:21:11,860
all of us and it comes in different ways.
621
00:21:11,950 --> 00:21:15,220
And I took a lot of time off from my business
622
00:21:15,220 --> 00:21:15,940
because I had to,
623
00:21:16,090 --> 00:21:17,020
I had to for,
624
00:21:17,020 --> 00:21:18,340
I had to be there for my family.
625
00:21:18,790 --> 00:21:19,930
And then during that time,
626
00:21:19,930 --> 00:21:20,560
Carol wack,
627
00:21:20,580 --> 00:21:22,480
my dog was,
628
00:21:22,660 --> 00:21:23,830
she couldn't be home alone.
629
00:21:23,830 --> 00:21:26,140
She couldn't be left alone because she would get stuck in
630
00:21:26,140 --> 00:21:26,980
places. She,
631
00:21:26,980 --> 00:21:27,240
you know,
632
00:21:27,240 --> 00:21:29,380
she was just at that point and my husband and I
633
00:21:29,380 --> 00:21:32,740
knew, we just knew after my nephew passed,
634
00:21:32,740 --> 00:21:33,160
we just,
635
00:21:33,220 --> 00:21:33,760
we kind of,
636
00:21:33,790 --> 00:21:34,540
that was like a,
637
00:21:35,320 --> 00:21:36,790
a big reality check for us.
638
00:21:36,790 --> 00:21:37,150
Or like,
639
00:21:37,270 --> 00:21:38,590
Caremark's going to go this year.
640
00:21:38,650 --> 00:21:40,900
We just already know this year is not going to be
641
00:21:40,900 --> 00:21:43,420
great. And so we just prepared ourselves for that.
642
00:21:43,420 --> 00:21:46,330
And I just decided I'm going to give her as much
643
00:21:46,330 --> 00:21:47,380
of me as I can.
644
00:21:47,500 --> 00:21:51,160
And so I took time off a very limited schedule for
645
00:21:51,160 --> 00:21:52,000
client work.
646
00:21:53,140 --> 00:21:59,100
And in that time I really got to like discover our
647
00:21:59,130 --> 00:22:02,850
con our relationship that we've had for the entire time that
648
00:22:02,850 --> 00:22:04,290
Kerouac was in my life.
649
00:22:04,590 --> 00:22:05,970
Cause like I got her as a puppy.
650
00:22:06,270 --> 00:22:09,750
So she would have been 16 this past December.
651
00:22:09,750 --> 00:22:10,980
So that's my long time.
652
00:22:10,980 --> 00:22:15,120
Yeah. I was 22 when she came into my life.
653
00:22:15,180 --> 00:22:18,840
So that's like some pretty important years of my life,
654
00:22:18,900 --> 00:22:21,210
like discovering who I was as a,
655
00:22:21,210 --> 00:22:22,170
as a person.
656
00:22:22,290 --> 00:22:24,630
And in the,
657
00:22:25,080 --> 00:22:28,860
the last two weeks that we had together was really the
658
00:22:28,860 --> 00:22:32,490
huge turning point for me and seeing what was possible in,
659
00:22:32,640 --> 00:22:34,170
in my business for,
660
00:22:34,170 --> 00:22:35,700
and what I could do in my community.
661
00:22:36,030 --> 00:22:39,300
I shared very publicly what care wack and I were going
662
00:22:39,300 --> 00:22:42,690
through. I made a lot of Instagram posts and reels and
663
00:22:42,690 --> 00:22:44,490
things, and I just let myself create.
664
00:22:44,490 --> 00:22:44,940
Cause my,
665
00:22:44,970 --> 00:22:51,450
my greatest form of healing is creation is art is really
666
00:22:51,450 --> 00:22:55,470
letting, letting all of that come through in,
667
00:22:55,470 --> 00:22:57,090
in different,
668
00:22:57,750 --> 00:22:58,920
interesting ways.
669
00:22:59,160 --> 00:23:01,410
And I had a lot of people reach out to me
670
00:23:01,410 --> 00:23:04,830
during that time to thank me for sharing so openly because
671
00:23:04,890 --> 00:23:07,860
they, as hard as it could be to watch that,
672
00:23:08,250 --> 00:23:09,240
that anguish,
673
00:23:09,630 --> 00:23:12,210
it was healing for them,
674
00:23:12,540 --> 00:23:17,370
whether they had experienced something similar years ago recently,
675
00:23:17,370 --> 00:23:20,010
or knew that it was coming up sometime in the,
676
00:23:20,100 --> 00:23:21,090
in the near future,
677
00:23:21,390 --> 00:23:23,970
it was just kind of like being a,
678
00:23:24,510 --> 00:23:27,390
being, letting people know here's what I'm going through.
679
00:23:27,600 --> 00:23:28,290
It's okay.
680
00:23:28,410 --> 00:23:31,050
Like we go through this together and,
681
00:23:31,180 --> 00:23:31,920
and it just,
682
00:23:31,920 --> 00:23:36,270
there's just something that happens collectively when you share your,
683
00:23:36,330 --> 00:23:37,230
your emotion,
684
00:23:37,230 --> 00:23:38,010
share your grief.
685
00:23:38,910 --> 00:23:40,320
And I knew during all of that,
686
00:23:40,830 --> 00:23:43,500
that there's something bigger that I could be doing to help
687
00:23:43,500 --> 00:23:47,870
people. And I wasn't right away because it was just right
688
00:23:47,870 --> 00:23:49,130
after she was gone.
689
00:23:49,130 --> 00:23:49,550
I was like,
690
00:23:49,580 --> 00:23:50,630
oh, I'm a mess.
691
00:23:51,410 --> 00:23:56,240
I don't know we're done with all of this,
692
00:23:57,800 --> 00:23:58,480
Burn it down.
693
00:23:58,490 --> 00:24:01,130
Yes. And,
694
00:24:01,190 --> 00:24:03,230
but that's when it really started hitting me that,
695
00:24:03,230 --> 00:24:06,350
okay. I think next year the rebrand is going to happen.
696
00:24:06,350 --> 00:24:09,350
I'm not completely sure exactly what that looks like yet.
697
00:24:10,100 --> 00:24:12,230
And then I also decided that I was like,
698
00:24:12,230 --> 00:24:15,230
I'm not gonna just sit around here in Seattle.
699
00:24:15,230 --> 00:24:16,340
I'm going to go places.
700
00:24:16,370 --> 00:24:20,270
And so I started booking Airbnbs To be like,
701
00:24:20,390 --> 00:24:20,780
this is,
702
00:24:22,220 --> 00:24:23,690
I'll have to manage my problems too.
703
00:24:23,810 --> 00:24:24,200
It's like,
704
00:24:24,590 --> 00:24:25,160
okay, fine.
705
00:24:25,160 --> 00:24:26,420
I'll just book an airline ticket.
706
00:24:27,290 --> 00:24:30,560
Well, and like having had my dogs for the past,
707
00:24:30,560 --> 00:24:30,980
you know,
708
00:24:30,980 --> 00:24:34,310
like 15 and a half years that wasn't easy to ever
709
00:24:34,310 --> 00:24:35,690
go on trips because,
710
00:24:35,750 --> 00:24:36,020
you know,
711
00:24:36,020 --> 00:24:38,720
we would always have someone watch the house with the bags
712
00:24:38,750 --> 00:24:39,350
because I was like,
713
00:24:40,070 --> 00:24:41,530
I'm not going to put them in a yeah.
714
00:24:42,530 --> 00:24:43,370
Yeah. I don't know,
715
00:24:43,880 --> 00:24:44,360
Go in the kennel.
716
00:24:45,500 --> 00:24:47,510
Yeah. And so I felt like,
717
00:24:47,510 --> 00:24:49,130
okay, I need to embrace this,
718
00:24:49,160 --> 00:24:52,820
this freedom and this grief and go find my healing.
719
00:24:53,660 --> 00:24:55,250
And so I started doing that and I've been to a
720
00:24:55,250 --> 00:24:56,030
lot of like,
721
00:24:56,210 --> 00:24:56,660
and not,
722
00:24:56,760 --> 00:24:58,250
not necessarily big giant trips,
723
00:24:58,280 --> 00:24:58,730
just like,
724
00:24:58,790 --> 00:24:59,090
you know,
725
00:24:59,090 --> 00:25:00,250
a few nights here and there.
726
00:25:00,250 --> 00:25:02,780
Right. And so in,
727
00:25:04,340 --> 00:25:06,740
well, a couple of different things happened in December.
728
00:25:07,280 --> 00:25:09,770
Okay. So here's where I'll tell you about my fun thing
729
00:25:09,770 --> 00:25:10,190
that I do.
730
00:25:10,610 --> 00:25:14,300
So a really big part of my creation process and just
731
00:25:14,300 --> 00:25:14,870
my, like,
732
00:25:15,260 --> 00:25:16,160
here's how I survive.
733
00:25:16,190 --> 00:25:21,320
Being a human is this thing that I call inner Googling.
734
00:25:21,440 --> 00:25:26,480
And it involves me asking a general question of myself or
735
00:25:26,480 --> 00:25:27,410
out to the universe.
736
00:25:27,410 --> 00:25:31,340
And then I use my taro cards to help me find
737
00:25:31,340 --> 00:25:31,910
the answers.
738
00:25:31,910 --> 00:25:35,210
And it's not fortune telling the T the are not telling
739
00:25:35,210 --> 00:25:36,080
me the answers.
740
00:25:36,110 --> 00:25:38,420
It's triggering a,
741
00:25:38,480 --> 00:25:40,970
an inner knowing that's already here within me.
742
00:25:41,780 --> 00:25:42,950
It's inner Googling.
743
00:25:42,950 --> 00:25:44,270
I'm just Googling myself.
744
00:25:44,540 --> 00:25:45,170
I love it.
745
00:25:46,100 --> 00:25:50,330
Goodness. I sent it to my sister not too long ago.
746
00:25:50,360 --> 00:25:51,710
And she started crying,
747
00:25:51,860 --> 00:25:52,790
laughing. She was like,
748
00:25:52,790 --> 00:25:53,600
you were so weird,
749
00:25:53,600 --> 00:25:54,500
but it's so real.
750
00:25:54,740 --> 00:25:56,630
Like she doesn't do Oh,
751
00:25:57,110 --> 00:25:58,970
but like for journaling too,
752
00:25:58,970 --> 00:26:00,320
with different journaling prompts,
753
00:26:00,320 --> 00:26:02,270
this just like my inner Google,
754
00:26:03,200 --> 00:26:04,070
Exactly what it is.
755
00:26:04,070 --> 00:26:05,780
And I do is a combination of that.
756
00:26:05,780 --> 00:26:07,820
And then I journal about what comes up.
757
00:26:08,750 --> 00:26:10,430
And so in December I was thinking,
758
00:26:10,550 --> 00:26:12,590
I was kind of in a space of like,
759
00:26:12,590 --> 00:26:15,080
okay, I'm ready to start thinking about what's next.
760
00:26:15,260 --> 00:26:15,740
And I,
761
00:26:15,770 --> 00:26:17,870
one of the questions that I ask is what does the
762
00:26:17,870 --> 00:26:18,890
world need from me now?
763
00:26:18,890 --> 00:26:20,480
Or what is what's needed from me?
764
00:26:20,630 --> 00:26:22,610
And I do this to guide me and like a lot
765
00:26:22,610 --> 00:26:24,230
of my social media content too,
766
00:26:24,230 --> 00:26:28,550
because I really it's important to me to have purpose behind
767
00:26:28,550 --> 00:26:29,480
what I'm posting.
768
00:26:30,590 --> 00:26:31,940
And so sometimes I'll be like,
769
00:26:31,940 --> 00:26:32,600
really, like,
770
00:26:32,600 --> 00:26:33,800
I got really burnt out last year.
771
00:26:33,800 --> 00:26:35,450
I, over the last few years I got burnt out on
772
00:26:35,450 --> 00:26:36,680
a lot of different things.
773
00:26:36,680 --> 00:26:38,780
And so I would find myself not able to post to
774
00:26:38,780 --> 00:26:39,830
social media because I was like,
775
00:26:39,830 --> 00:26:41,540
I just don't have anything to say,
776
00:26:41,960 --> 00:26:42,380
which is,
777
00:26:42,380 --> 00:26:45,570
can be PR problematic because you need to be showing up
778
00:26:45,570 --> 00:26:47,850
regularly, but you also need to listen to yourself if you're
779
00:26:47,850 --> 00:26:48,320
burnt out,
780
00:26:48,780 --> 00:26:50,130
let yourself burn for a little bit.
781
00:26:50,470 --> 00:26:56,370
Right. And so this one morning I woke up and I
782
00:26:56,370 --> 00:26:58,140
asked, I did ask the question,
783
00:26:58,140 --> 00:26:59,310
what does the world need from me?
784
00:26:59,610 --> 00:27:02,280
And what the cards told me was what,
785
00:27:02,280 --> 00:27:03,000
and what came up,
786
00:27:03,000 --> 00:27:05,100
was that something different,
787
00:27:05,280 --> 00:27:06,090
something new.
788
00:27:06,090 --> 00:27:07,260
They need something different.
789
00:27:07,350 --> 00:27:09,570
And immediately,
790
00:27:09,570 --> 00:27:11,130
as soon as I went there,
791
00:27:11,490 --> 00:27:14,910
I knew I like created the soul long journey project,
792
00:27:14,940 --> 00:27:21,270
which is a 52 prompts for people to their photo or
793
00:27:21,270 --> 00:27:26,010
video and story prompts for people to capture their soul dog
794
00:27:26,040 --> 00:27:27,750
journey, their journey with their soul dog.
795
00:27:27,810 --> 00:27:31,440
And I created it partly as an answer to being,
796
00:27:31,860 --> 00:27:35,550
to not being able to actually serve as a photographer,
797
00:27:35,610 --> 00:27:37,050
everyone in my market,
798
00:27:37,050 --> 00:27:38,700
because not everyone can,
799
00:27:39,300 --> 00:27:40,710
has the budget to work with me,
800
00:27:40,860 --> 00:27:42,450
but I still want them to be a part of my
801
00:27:42,450 --> 00:27:44,940
community. So this was me creating that for them.
802
00:27:45,420 --> 00:27:47,190
And then also I created it because I,
803
00:27:47,460 --> 00:27:50,460
as a way for other photographers to be able to go
804
00:27:50,460 --> 00:27:52,740
there, to be able to take the steps,
805
00:27:52,740 --> 00:27:55,860
to really deeply connect with their own stories.
806
00:27:56,220 --> 00:27:57,180
And I think I,
807
00:27:57,300 --> 00:27:58,920
I created all of it in,
808
00:27:59,070 --> 00:28:00,060
in like two days,
809
00:28:00,270 --> 00:28:01,440
the whole entire course,
810
00:28:01,650 --> 00:28:02,640
because it was just,
811
00:28:02,730 --> 00:28:03,840
it was the right timing,
812
00:28:04,020 --> 00:28:04,290
right? Yeah.
813
00:28:04,330 --> 00:28:06,810
It was just like the divine download.
814
00:28:06,810 --> 00:28:07,440
I get that too.
815
00:28:07,440 --> 00:28:08,040
Or it's just like,
816
00:28:08,070 --> 00:28:10,020
oh, this is not even coming from me anymore.
817
00:28:10,290 --> 00:28:11,220
Exactly. Yeah.
818
00:28:11,250 --> 00:28:12,030
And that's actually,
819
00:28:12,030 --> 00:28:13,290
when I AF that's,
820
00:28:13,290 --> 00:28:14,130
when I realized that,
821
00:28:14,130 --> 00:28:16,860
like, I am absolutely a conduit for,
822
00:28:17,310 --> 00:28:20,700
for ideas for the universe and that I have to actually,
823
00:28:21,120 --> 00:28:22,980
like, I have to be in the right head space to
824
00:28:22,980 --> 00:28:25,860
really truly receive it and make it happen.
825
00:28:27,570 --> 00:28:28,000
And so I,
826
00:28:28,000 --> 00:28:30,270
I created that and that was like the next step toward,
827
00:28:30,270 --> 00:28:31,500
okay, this is,
828
00:28:31,530 --> 00:28:32,310
this feels right.
829
00:28:32,310 --> 00:28:32,930
That we're,
830
00:28:32,930 --> 00:28:34,410
we're headed in the right direction.
831
00:28:34,650 --> 00:28:35,790
And then in January,
832
00:28:35,820 --> 00:28:38,520
my husband and I went and stayed in a cabin on
833
00:28:38,520 --> 00:28:41,130
the river for a couple of nights for my birthday.
834
00:28:41,580 --> 00:28:44,040
And that's when I was really like,
835
00:28:44,040 --> 00:28:45,960
kind of thinking so much about,
836
00:28:45,960 --> 00:28:47,880
okay, I want to rebrand.
837
00:28:48,450 --> 00:28:50,460
And I want like full rebrand,
838
00:28:50,460 --> 00:28:51,000
new name,
839
00:28:51,240 --> 00:28:52,260
a bunch of new things,
840
00:28:52,260 --> 00:28:52,920
all the things.
841
00:28:52,980 --> 00:28:55,230
And we actually went for a hike out in the forest
842
00:28:55,260 --> 00:28:57,990
that lasts was much longer than we were even expecting,
843
00:28:58,020 --> 00:28:59,280
but it was totally worth it.
844
00:28:59,280 --> 00:29:01,290
It was like a Misty foggy day.
845
00:29:01,470 --> 00:29:03,120
And there were like multiple waterfalls.
846
00:29:03,120 --> 00:29:03,900
It was amazing.
847
00:29:04,170 --> 00:29:05,370
Very sweaty too.
848
00:29:05,400 --> 00:29:10,020
So, and it was out there just listening to nature that
849
00:29:10,020 --> 00:29:10,800
I, I was like,
850
00:29:10,800 --> 00:29:11,880
okay, I'm doing it.
851
00:29:11,880 --> 00:29:13,110
It's going to be sold out creative.
852
00:29:13,440 --> 00:29:15,990
And, and my husband was totally with it.
853
00:29:15,990 --> 00:29:16,620
He was like,
854
00:29:16,620 --> 00:29:17,910
yeah, that makes I get it.
855
00:29:17,910 --> 00:29:18,570
That makes sense.
856
00:29:18,870 --> 00:29:19,410
And then I was like,
857
00:29:19,440 --> 00:29:24,090
and it's going to cost money And let's be clear.
858
00:29:24,090 --> 00:29:25,140
It's not going to be cheap.
859
00:29:26,630 --> 00:29:27,120
I Love it.
860
00:29:27,120 --> 00:29:27,510
I love it.
861
00:29:28,000 --> 00:29:28,260
You know,
862
00:29:28,260 --> 00:29:29,220
your value and you know,
863
00:29:29,220 --> 00:29:29,730
your worth.
864
00:29:29,730 --> 00:29:30,720
And then it's excellent.
865
00:29:31,970 --> 00:29:32,700
Yeah. And it's,
866
00:29:32,730 --> 00:29:34,020
and it was the kind of thing too,
867
00:29:34,020 --> 00:29:34,590
that well,
868
00:29:34,590 --> 00:29:35,520
and it was terrifying.
869
00:29:35,550 --> 00:29:37,350
That's how I also knew that I needed to do it.
870
00:29:37,380 --> 00:29:40,450
Cause it's terrifying because you could look at my business from,
871
00:29:40,450 --> 00:29:41,770
from the outside and,
872
00:29:41,850 --> 00:29:42,370
and be like,
873
00:29:42,400 --> 00:29:43,300
there's nothing wrong with it.
874
00:29:43,300 --> 00:29:44,380
Why are you doing this?
875
00:29:44,380 --> 00:29:48,640
Like, like you're P you get a lot of inquiries every
876
00:29:48,640 --> 00:29:52,600
week through Google and like people are booking and they're paying
877
00:29:52,600 --> 00:29:53,110
your prices,
878
00:29:53,110 --> 00:29:53,740
all of these things,
879
00:29:53,740 --> 00:29:54,490
what the hell mark?
880
00:29:54,490 --> 00:29:55,450
Or why are you doing this?
881
00:29:55,480 --> 00:29:55,840
And I'm like,
882
00:29:55,870 --> 00:29:56,850
well, that's exactly why.
883
00:29:56,860 --> 00:29:58,240
Cause I'm at a spot that it's like,
884
00:29:59,020 --> 00:30:00,370
okay. Yeah,
885
00:30:00,430 --> 00:30:01,450
I built what I needed to,
886
00:30:01,450 --> 00:30:05,140
but where I'm dirty dog photography no longer fits where I'm
887
00:30:05,140 --> 00:30:06,580
going. And,
888
00:30:07,720 --> 00:30:10,210
and I need to move into that new space.
889
00:30:10,480 --> 00:30:11,110
And also,
890
00:30:11,110 --> 00:30:13,360
I sure I get a ton of inquiries.
891
00:30:13,540 --> 00:30:15,670
A lot of them are not the right fit.
892
00:30:16,000 --> 00:30:18,580
So there's something out there that's not fitting,
893
00:30:18,880 --> 00:30:21,520
not doing the right messaging.
894
00:30:21,880 --> 00:30:24,460
And so it was time to move into a new space
895
00:30:24,550 --> 00:30:24,880
for that.
896
00:30:25,060 --> 00:30:26,050
Yeah. Yeah.
897
00:30:26,320 --> 00:30:26,860
Oh my gosh.
898
00:30:27,370 --> 00:30:27,850
Did you,
899
00:30:27,850 --> 00:30:29,020
when it was time to do that,
900
00:30:29,020 --> 00:30:31,930
did you have a designer in mind or did you have
901
00:30:31,930 --> 00:30:33,730
like the whole big wide world of designers?
902
00:30:34,300 --> 00:30:39,340
No. So when I was in my BNI chapter R the
903
00:30:39,970 --> 00:30:41,020
Graphic Designer,
904
00:30:41,800 --> 00:30:42,790
his company,
905
00:30:43,450 --> 00:30:45,160
like from the beginning,
906
00:30:45,340 --> 00:30:48,430
when I first saw his first eight minute presentation,
907
00:30:48,430 --> 00:30:48,700
I was like,
908
00:30:48,730 --> 00:30:49,270
oh good,
909
00:30:49,300 --> 00:30:51,460
golly. I hope I get to work with them one day,
910
00:30:51,730 --> 00:30:52,330
like, adjust.
911
00:30:52,330 --> 00:30:54,160
I love everything that they stand for.
912
00:30:54,160 --> 00:30:56,860
And so I reached out to him and,
913
00:30:56,940 --> 00:30:57,550
and I was like,
914
00:30:57,580 --> 00:30:59,230
okay, I'm doing the thing.
915
00:30:59,320 --> 00:30:59,890
It's time.
916
00:30:59,920 --> 00:31:02,410
This is I'm five years into going full time.
917
00:31:02,530 --> 00:31:03,430
And he had always said,
918
00:31:03,430 --> 00:31:03,730
he's like,
919
00:31:03,730 --> 00:31:06,370
their milestones are a great time to do something new.
920
00:31:06,610 --> 00:31:07,060
And I was like,
921
00:31:07,060 --> 00:31:09,220
but it's more than a milestone and all these things.
922
00:31:09,220 --> 00:31:11,710
And so we started the process and it's been,
923
00:31:12,040 --> 00:31:12,760
we're still in it.
924
00:31:12,760 --> 00:31:13,630
It's not finished.
925
00:31:14,440 --> 00:31:15,700
It's been great.
926
00:31:15,700 --> 00:31:17,980
I just had a meeting with them yesterday to see a
927
00:31:17,980 --> 00:31:18,460
bunch of,
928
00:31:18,630 --> 00:31:19,570
of things.
929
00:31:19,810 --> 00:31:22,330
And I think it's the final revisions.
930
00:31:22,450 --> 00:31:24,730
And then they start working on a few other elements,
931
00:31:25,900 --> 00:31:26,620
visual stuff.
932
00:31:29,080 --> 00:31:29,620
I know.
933
00:31:29,650 --> 00:31:30,090
And then,
934
00:31:30,400 --> 00:31:36,790
and I also hired Alex Vitta to do my site Also
935
00:31:36,850 --> 00:31:40,970
Come June I'm will officially be a solo dog.
936
00:31:41,470 --> 00:31:42,910
Awesome. Do you have,
937
00:31:42,910 --> 00:31:43,450
do you have a,
938
00:31:43,460 --> 00:31:45,010
like an actual launch date?
939
00:31:45,430 --> 00:31:46,270
So not yet.
940
00:31:46,390 --> 00:31:46,900
I will,
941
00:31:46,900 --> 00:31:48,940
as soon as I have like my assets,
942
00:31:49,000 --> 00:31:49,390
I think,
943
00:31:49,390 --> 00:31:50,980
on the public launch date.
944
00:31:51,430 --> 00:31:52,360
Yeah. Awesome.
945
00:31:52,540 --> 00:31:54,820
And then have you given any thought totally putting you on
946
00:31:54,820 --> 00:31:57,850
the spot to how you're going to celebrate the new,
947
00:31:57,940 --> 00:32:00,880
the new milestone and announce it to your community?
948
00:32:02,260 --> 00:32:03,700
I am planning,
949
00:32:03,760 --> 00:32:07,630
I'm working with my Instagram strategists to sort of do like
950
00:32:07,630 --> 00:32:10,360
a fun lead up.
951
00:32:10,390 --> 00:32:12,730
I'm kind of wanting to do like the week before,
952
00:32:12,940 --> 00:32:17,440
like maybe some giveaway things that get some merch made and
953
00:32:17,440 --> 00:32:17,920
do some fun,
954
00:32:17,920 --> 00:32:19,450
little giveaways and things like that.
955
00:32:20,470 --> 00:32:22,570
I have shirts that say my dog is my soulmate.
956
00:32:27,100 --> 00:32:29,710
Yeah. So I want to do that kind of stuff.
957
00:32:29,740 --> 00:32:30,460
It's really been,
958
00:32:30,460 --> 00:32:32,530
I've sort of felt like I've been in limbo for the
959
00:32:32,530 --> 00:32:33,190
past few months,
960
00:32:33,190 --> 00:32:36,640
and it's been really hard to create content because I'm like,
961
00:32:36,640 --> 00:32:37,480
am I dirty dog?
962
00:32:37,480 --> 00:32:38,110
Or am I sold?
963
00:32:40,220 --> 00:32:40,850
So it's been,
964
00:32:40,850 --> 00:32:41,570
it's been interesting,
965
00:32:41,570 --> 00:32:44,270
but my strategists said,
966
00:32:44,690 --> 00:32:45,770
blah, the other issue,
967
00:32:46,010 --> 00:32:47,300
like a couple of weeks ago at our meeting,
968
00:32:47,300 --> 00:32:47,660
she was like,
969
00:32:47,660 --> 00:32:48,980
Monica, just do it messy.
970
00:32:49,110 --> 00:32:52,400
Your community wants to be a part of what you're building.
971
00:32:52,400 --> 00:32:54,560
So don't worry about everything being like,
972
00:32:54,590 --> 00:32:56,300
perfect. Just do it messy.
973
00:32:56,330 --> 00:32:56,990
And it'll be fine.
974
00:32:56,990 --> 00:32:57,200
I'm like,
975
00:32:57,200 --> 00:32:58,040
okay, I can do that.
976
00:32:58,040 --> 00:32:59,180
Yeah. Yeah.
977
00:32:59,360 --> 00:33:01,970
Funny small world situation.
978
00:33:02,000 --> 00:33:05,210
Rachel, your Instagram strategist was on the podcast last week.
979
00:33:05,210 --> 00:33:06,470
I just interviewed her yesterday.
980
00:33:06,890 --> 00:33:08,120
You guys listening to this?
981
00:33:08,150 --> 00:33:09,440
Go back to the last episode,
982
00:33:09,440 --> 00:33:10,550
if you have it heard.
983
00:33:10,550 --> 00:33:11,540
And yeah,
984
00:33:11,540 --> 00:33:13,400
I have a great conversation with Rachel and she was awesome.
985
00:33:13,700 --> 00:33:14,510
She's amazing.
986
00:33:14,510 --> 00:33:19,840
She, we started working together in January of 2020 and no
987
00:33:19,860 --> 00:33:21,770
2021, January,
988
00:33:21,830 --> 00:33:26,210
2021. And sh like with everything that happened last year in
989
00:33:26,210 --> 00:33:26,510
my life,
990
00:33:26,510 --> 00:33:31,250
it was so amazing to have somebody who could keep me
991
00:33:31,250 --> 00:33:32,150
on track with things,
992
00:33:32,150 --> 00:33:35,030
but still be very gentle in,
993
00:33:35,450 --> 00:33:39,830
in understanding where I was at with all of the tragedy
994
00:33:39,920 --> 00:33:40,700
happening in my,
995
00:33:40,790 --> 00:33:41,870
in my family's life,
996
00:33:42,200 --> 00:33:42,830
where she was.
997
00:33:42,860 --> 00:33:43,650
But, and I tell,
998
00:33:43,680 --> 00:33:45,320
I just told her yesterday we had our meeting.
999
00:33:45,320 --> 00:33:45,770
I was like,
1000
00:33:46,040 --> 00:33:46,610
I don't know.
1001
00:33:46,700 --> 00:33:48,290
I couldn't have done all of this without you.
1002
00:33:48,290 --> 00:33:50,630
Like, it really helped so much.
1003
00:33:51,170 --> 00:33:52,100
Yeah. Yeah.
1004
00:33:52,100 --> 00:33:53,060
That's fantastic.
1005
00:33:53,690 --> 00:33:54,830
Oh, I love it.
1006
00:33:54,980 --> 00:33:55,490
I love it.
1007
00:33:55,580 --> 00:33:56,030
I love it.
1008
00:33:56,090 --> 00:33:56,630
I love it.
1009
00:33:56,840 --> 00:33:57,440
So yeah.
1010
00:33:57,470 --> 00:33:59,180
Let's talk about real quick too.
1011
00:33:59,180 --> 00:34:01,460
I just want to talk about the branding.
1012
00:34:02,150 --> 00:34:03,320
Well, actually your first year,
1013
00:34:03,320 --> 00:34:05,090
dirty dog brand name.
1014
00:34:05,090 --> 00:34:07,940
Was that something that you kind of created on your own?
1015
00:34:07,940 --> 00:34:09,530
Or did you hire a graphic designer?
1016
00:34:10,370 --> 00:34:11,510
I did it all myself.
1017
00:34:11,570 --> 00:34:14,630
I just recently I went back and looked at like all
1018
00:34:14,630 --> 00:34:17,420
the iterations of Legos that I created and most of them
1019
00:34:17,420 --> 00:34:18,650
were all like farm-based,
1020
00:34:18,650 --> 00:34:20,660
but like with some one weird little thing,
1021
00:34:20,840 --> 00:34:23,570
but the final version that I've used for the past,
1022
00:34:23,600 --> 00:34:27,140
like I think probably since maybe 2018,
1023
00:34:27,140 --> 00:34:27,980
maybe 27.
1024
00:34:28,010 --> 00:34:28,550
I can't remember.
1025
00:34:28,550 --> 00:34:30,110
Maybe it was before that who knows?
1026
00:34:30,110 --> 00:34:34,100
So many years was I actually had shot a silhouette in
1027
00:34:34,100 --> 00:34:40,280
studio of my dog Cohen and I incorporated that silhouette into
1028
00:34:40,280 --> 00:34:41,450
the D of dirt.
1029
00:34:43,340 --> 00:34:44,720
And so it was just dirty dog.
1030
00:34:44,750 --> 00:34:46,310
And then it said photography underneath.
1031
00:34:46,310 --> 00:34:47,870
Like it was really not,
1032
00:34:48,140 --> 00:34:49,100
not professional,
1033
00:34:49,100 --> 00:34:51,740
but it worked like even Josh who's the owner.
1034
00:34:51,770 --> 00:34:54,530
So the company I worked with first old dog is chalk
1035
00:34:54,530 --> 00:34:55,400
box creative.
1036
00:34:55,700 --> 00:34:57,080
And the owner Josh,
1037
00:34:57,080 --> 00:34:58,760
he had he's told me multiple times.
1038
00:34:58,760 --> 00:34:58,970
He's like,
1039
00:34:58,970 --> 00:34:59,690
no, it's great.
1040
00:34:59,690 --> 00:34:59,990
Like he,
1041
00:34:59,990 --> 00:35:00,650
and I believe him.
1042
00:35:00,650 --> 00:35:01,490
He wouldn't lie to me.
1043
00:35:01,820 --> 00:35:02,210
Yeah, yeah,
1044
00:35:02,270 --> 00:35:05,390
yeah. It's true though.
1045
00:35:05,390 --> 00:35:06,770
Like when you're starting out,
1046
00:35:06,770 --> 00:35:09,560
I think a lot of people trying to put their business
1047
00:35:09,560 --> 00:35:10,310
together and they're like,
1048
00:35:10,340 --> 00:35:10,730
oh my gosh,
1049
00:35:10,760 --> 00:35:12,710
I have to go out and hire this whole big branding
1050
00:35:12,710 --> 00:35:15,830
team. But you don't even know who you are as an
1051
00:35:15,830 --> 00:35:16,550
artist yet.
1052
00:35:16,580 --> 00:35:18,740
You don't know what your business is going to be yet.
1053
00:35:19,190 --> 00:35:19,760
You, you just,
1054
00:35:20,120 --> 00:35:21,020
you don't know to.
1055
00:35:21,020 --> 00:35:24,920
So to like graphic designers are a hundred percent worth every
1056
00:35:24,920 --> 00:35:28,490
penny and there are some incredible graphic designers out there and
1057
00:35:28,490 --> 00:35:29,960
I highly recommend working with one.
1058
00:35:30,380 --> 00:35:34,340
However, I think it's totally okay at the beginning to jump
1059
00:35:34,340 --> 00:35:35,300
on creative market,
1060
00:35:35,570 --> 00:35:37,860
grab yourself a font based logo,
1061
00:35:38,160 --> 00:35:39,360
pick out some colors,
1062
00:35:39,450 --> 00:35:41,280
pick out a couple of little brand enhancements,
1063
00:35:41,280 --> 00:35:44,550
call it a day until you give yourself,
1064
00:35:44,610 --> 00:35:44,970
you know,
1065
00:35:44,970 --> 00:35:48,360
at least two years to start to figure out,
1066
00:35:48,360 --> 00:35:50,940
okay, is my style light and bright?
1067
00:35:50,940 --> 00:35:51,750
Is it moody?
1068
00:35:51,750 --> 00:35:53,370
Is it like true to life?
1069
00:35:53,400 --> 00:35:53,940
Is, you know,
1070
00:35:54,000 --> 00:35:55,320
what, what is your style?
1071
00:35:55,650 --> 00:35:57,060
Who do you like to work with?
1072
00:35:57,480 --> 00:36:00,510
What kind of artwork do you like to create product wise?
1073
00:36:00,540 --> 00:36:03,090
What's this experience about what is that?
1074
00:36:03,090 --> 00:36:03,720
Why? Like,
1075
00:36:03,720 --> 00:36:05,370
why are you showing up and doing this?
1076
00:36:05,790 --> 00:36:08,490
And then you can take all of those things to a
1077
00:36:08,490 --> 00:36:11,490
professional and you actually have some income coming into.
1078
00:36:11,500 --> 00:36:13,950
So it's a lot easier to pay the set professional and
1079
00:36:13,950 --> 00:36:15,990
then they can create something just pure magic.
1080
00:36:16,440 --> 00:36:18,060
Yeah. I redid my brand.
1081
00:36:18,060 --> 00:36:21,900
It was 20 16,
1082
00:36:21,900 --> 00:36:22,680
20 16,
1083
00:36:22,680 --> 00:36:23,040
I think.
1084
00:36:23,040 --> 00:36:25,770
So I'd been in business for about five years when I,
1085
00:36:25,770 --> 00:36:28,500
and on a self-made logo,
1086
00:36:28,500 --> 00:36:32,000
it was actually my signature that we turned into the script
1087
00:36:32,010 --> 00:36:34,590
part and then just added a stands for a font at
1088
00:36:34,590 --> 00:36:35,220
the bottom for photography.
1089
00:36:35,460 --> 00:36:35,820
But yeah,
1090
00:36:35,820 --> 00:36:36,090
I mean,
1091
00:36:36,090 --> 00:36:40,740
it was worth every penny and I still love everything about
1092
00:36:40,740 --> 00:36:41,160
the brand,
1093
00:36:42,000 --> 00:36:42,450
which is good.
1094
00:36:43,050 --> 00:36:46,470
Yeah. I think it's so,
1095
00:36:46,470 --> 00:36:49,590
I'm so glad that you talked about how this isn't something
1096
00:36:49,590 --> 00:36:51,030
you have to do right off the bat.
1097
00:36:51,330 --> 00:36:52,350
So here I'm going to,
1098
00:36:53,040 --> 00:36:54,390
obviously podcasters cannot say,
1099
00:36:54,390 --> 00:36:59,160
this is my creative brief that was created based on interview
1100
00:36:59,460 --> 00:37:01,680
with that they did with me to,
1101
00:37:02,000 --> 00:37:05,010
to create the guidelines for how,
1102
00:37:05,010 --> 00:37:06,030
what they're creating.
1103
00:37:07,320 --> 00:37:08,190
And I actually,
1104
00:37:08,340 --> 00:37:10,470
some of this is stuff that I actually sent after the
1105
00:37:10,470 --> 00:37:10,980
fact too,
1106
00:37:10,980 --> 00:37:11,490
cause I was like,
1107
00:37:11,520 --> 00:37:13,500
Ooh, a bunch of more things came up and here's kind
1108
00:37:13,500 --> 00:37:16,560
of, and there's no way to really know these things until
1109
00:37:16,560 --> 00:37:19,020
you have gone there for yourself.
1110
00:37:19,620 --> 00:37:23,430
So exactly what you're saying is getting some experience under,
1111
00:37:23,520 --> 00:37:26,340
under your belt for what kind of work you're creating,
1112
00:37:26,340 --> 00:37:27,780
who you're creating for.
1113
00:37:27,960 --> 00:37:31,020
What's the bigger purpose of what you're doing is really important
1114
00:37:31,020 --> 00:37:34,770
to know because your brand is built around that.
1115
00:37:35,160 --> 00:37:35,970
And if,
1116
00:37:36,060 --> 00:37:36,690
and it's okay,
1117
00:37:36,690 --> 00:37:38,070
if, and also we know this,
1118
00:37:38,160 --> 00:37:40,050
your brand is not just your logo,
1119
00:37:41,070 --> 00:37:42,570
it is all of the things.
1120
00:37:42,630 --> 00:37:45,240
It's the heart and soul of your business.
1121
00:37:45,630 --> 00:37:46,980
And so you have to really,
1122
00:37:47,160 --> 00:37:48,990
you have that has to develop.
1123
00:37:49,140 --> 00:37:49,860
And so,
1124
00:37:50,130 --> 00:37:50,580
you know,
1125
00:37:50,790 --> 00:37:53,670
I'm here and it was the right time for me to
1126
00:37:53,670 --> 00:37:54,240
do this.
1127
00:37:54,780 --> 00:37:55,470
And it was scary.
1128
00:37:55,530 --> 00:37:57,900
It was absolutely scary for me to spend this amount of
1129
00:37:57,900 --> 00:37:59,250
money. But Right.
1130
00:37:59,670 --> 00:38:02,070
When I think about all the work that I put in,
1131
00:38:02,100 --> 00:38:03,090
like for my website,
1132
00:38:03,450 --> 00:38:05,100
the, my first few websites,
1133
00:38:05,190 --> 00:38:06,690
I don't want to do any of that again.
1134
00:38:08,510 --> 00:38:10,470
I'm happy to pay what,
1135
00:38:10,680 --> 00:38:11,040
I mean,
1136
00:38:11,250 --> 00:38:14,310
what it's costing me for the website is what one client
1137
00:38:14,310 --> 00:38:15,030
could cost,
1138
00:38:15,900 --> 00:38:16,650
Right? Like,
1139
00:38:17,430 --> 00:38:20,280
Yeah, Your time is much better served going to get one
1140
00:38:20,280 --> 00:38:22,770
more client than it is spending the many hours,
1141
00:38:22,770 --> 00:38:23,250
blood, sweat,
1142
00:38:23,250 --> 00:38:23,690
and tears.
1143
00:38:23,740 --> 00:38:26,520
Many peers are doing the website The six months that it
1144
00:38:26,520 --> 00:38:31,440
would take me probably cause The amount of procrastination I went,
1145
00:38:31,980 --> 00:38:32,640
that's what I said.
1146
00:38:32,640 --> 00:38:32,910
I'm like,
1147
00:38:32,910 --> 00:38:36,790
I will never design a website or a web page again.
1148
00:38:37,120 --> 00:38:38,590
It's just not my zone of genius.
1149
00:38:38,890 --> 00:38:39,730
So, you know,
1150
00:38:39,730 --> 00:38:42,790
there is a time when we're building our business where you
1151
00:38:42,790 --> 00:38:44,470
have more time than money.
1152
00:38:44,830 --> 00:38:46,210
And so you're going to like,
1153
00:38:46,600 --> 00:38:49,120
and maybe a little bit of stubbornness because you're like,
1154
00:38:49,120 --> 00:38:49,420
damn it.
1155
00:38:49,420 --> 00:38:50,440
I'm going to figure this out.
1156
00:38:51,310 --> 00:38:53,230
Yeah. I think it's also important to know,
1157
00:38:53,440 --> 00:38:54,040
to like,
1158
00:38:54,220 --> 00:38:57,610
to understand how the things work so that when you are
1159
00:38:57,610 --> 00:38:58,840
actually hiring someone,
1160
00:38:58,840 --> 00:39:03,190
you can properly communicate to them what you're looking for,
1161
00:39:04,180 --> 00:39:08,290
but you don't have to do it all yourself if you're
1162
00:39:08,290 --> 00:39:10,750
in the position to be able to work with somebody.
1163
00:39:12,430 --> 00:39:14,770
Yes. I think that a lot of,
1164
00:39:14,770 --> 00:39:16,030
I know I suffer from this,
1165
00:39:16,030 --> 00:39:18,820
but I think a lot of creative folks do where wanting
1166
00:39:18,820 --> 00:39:21,400
to have control over all wanting to create at all,
1167
00:39:22,270 --> 00:39:22,900
because it's like,
1168
00:39:22,960 --> 00:39:24,580
oh, I want to be the one who did it.
1169
00:39:24,610 --> 00:39:25,300
Like I want it to,
1170
00:39:25,300 --> 00:39:26,710
I want to be in charge of all of it.
1171
00:39:26,770 --> 00:39:28,960
Like I want to do it all,
1172
00:39:29,110 --> 00:39:29,710
but then it's like,
1173
00:39:29,740 --> 00:39:31,030
but we're doing really.
1174
00:39:31,420 --> 00:39:31,760
Yeah. Yeah.
1175
00:39:32,380 --> 00:39:35,050
And do they know more than I do?
1176
00:39:35,050 --> 00:39:36,460
Like I think I know what I want,
1177
00:39:36,460 --> 00:39:37,180
but you know,
1178
00:39:37,180 --> 00:39:38,980
they're the professionals is the same thing.
1179
00:39:38,980 --> 00:39:41,560
Someone coming to us that appreciates photography and they're like,
1180
00:39:41,590 --> 00:39:42,610
oh, I love these,
1181
00:39:42,610 --> 00:39:42,940
but oh,
1182
00:39:42,940 --> 00:39:44,470
I didn't even know that we could do that.
1183
00:39:44,830 --> 00:39:45,130
You know?
1184
00:39:45,130 --> 00:39:46,420
So gosh,
1185
00:39:46,450 --> 00:39:47,560
so much of the same thing.
1186
00:39:47,710 --> 00:39:51,700
Yeah. I'm just thinking back to all the,
1187
00:39:51,730 --> 00:39:52,390
oh, I don't know.
1188
00:39:52,390 --> 00:39:52,900
I was going to say,
1189
00:39:52,990 --> 00:39:54,280
I think it is important though,
1190
00:39:54,280 --> 00:39:56,080
when you are doing your website,
1191
00:39:56,110 --> 00:39:58,090
like if you're going to hire somebody else out that you
1192
00:39:58,090 --> 00:39:59,740
still are,
1193
00:39:59,890 --> 00:40:01,900
because I think a lot of people fall into this trap
1194
00:40:01,900 --> 00:40:03,730
of, I don't want to do this to my business here.
1195
00:40:03,730 --> 00:40:04,840
Let me throw some money at it.
1196
00:40:04,840 --> 00:40:05,890
So I don't have to deal with it,
1197
00:40:06,280 --> 00:40:07,870
but that's the wrong way to approach it.
1198
00:40:08,680 --> 00:40:13,360
I think you do still need to have a basic grasp
1199
00:40:13,360 --> 00:40:15,820
of it because you know,
1200
00:40:15,820 --> 00:40:18,220
I've occasionally worked with some people that,
1201
00:40:18,700 --> 00:40:21,910
that hired someone to do something like their website and they
1202
00:40:21,910 --> 00:40:23,950
don't even know really how to go in and make simple
1203
00:40:23,950 --> 00:40:27,670
changes. And that puts you in such a stressful place.
1204
00:40:27,670 --> 00:40:28,120
Then you're like,
1205
00:40:28,150 --> 00:40:29,380
oh, I need to update something.
1206
00:40:29,380 --> 00:40:30,370
Now I need to get in touch.
1207
00:40:30,370 --> 00:40:31,810
I need to wait for somebody else to have to pay
1208
00:40:31,810 --> 00:40:34,540
this other person where it really could take you five minutes
1209
00:40:34,540 --> 00:40:36,360
to log in and make a quick change yourself.
1210
00:40:36,730 --> 00:40:39,070
So hire someone to assist,
1211
00:40:39,070 --> 00:40:41,350
but, but be familiar with the basics.
1212
00:40:41,470 --> 00:40:44,020
Yeah, that was one of my biggest things in,
1213
00:40:44,080 --> 00:40:47,320
in hiring someone to do this new website was that it
1214
00:40:47,320 --> 00:40:49,960
needs to be on the platform that I'm currently using.
1215
00:40:50,140 --> 00:40:52,570
And so that I can go in and make the changes
1216
00:40:52,630 --> 00:40:53,230
when needed,
1217
00:40:53,230 --> 00:40:55,480
because I like to change copy sometimes.
1218
00:40:55,480 --> 00:40:59,590
Or I like to change out an image or I'm a
1219
00:40:59,590 --> 00:41:02,050
real big fan of making landing pages for things.
1220
00:41:02,740 --> 00:41:04,240
So it's like,
1221
00:41:04,240 --> 00:41:06,010
I got to try to not do too much of that,
1222
00:41:06,280 --> 00:41:07,630
but I it's the thing it's like,
1223
00:41:07,660 --> 00:41:08,140
I need to,
1224
00:41:08,140 --> 00:41:09,670
if I need to make a change,
1225
00:41:09,970 --> 00:41:11,020
I need to make good change.
1226
00:41:11,050 --> 00:41:12,040
I need to be able to do it.
1227
00:41:12,280 --> 00:41:14,590
So I think that is really important to,
1228
00:41:14,980 --> 00:41:16,360
to understand the,
1229
00:41:16,570 --> 00:41:18,460
how things work so that you can know,
1230
00:41:18,490 --> 00:41:20,620
oh, I need control over this particular thing.
1231
00:41:20,740 --> 00:41:22,420
I don't have to create the original,
1232
00:41:22,420 --> 00:41:24,310
but I want to be able to do the things.
1233
00:41:24,880 --> 00:41:25,630
Yeah, for sure.
1234
00:41:25,660 --> 00:41:26,110
For sure.
1235
00:41:26,350 --> 00:41:26,860
Oh my gosh.
1236
00:41:26,860 --> 00:41:29,170
This has been such a good conversation and I hope it
1237
00:41:29,170 --> 00:41:31,510
inspires you guys out there too.
1238
00:41:31,720 --> 00:41:33,130
If you are in the spot,
1239
00:41:33,260 --> 00:41:37,100
you're starting to like dial into the why of your business
1240
00:41:37,100 --> 00:41:41,630
and your bigger goals and bigger picture of why you're doing
1241
00:41:41,630 --> 00:41:43,040
this. Awesome.
1242
00:41:43,310 --> 00:41:46,340
Also for those of you that are just starting your business,
1243
00:41:46,340 --> 00:41:48,920
realizing that you don't have to be here yet that getting
1244
00:41:48,920 --> 00:41:51,410
to this point or mark have figured out like,
1245
00:41:51,440 --> 00:41:51,890
oh my gosh,
1246
00:41:51,890 --> 00:41:54,830
I need this whole big rebrand takes time.
1247
00:41:54,890 --> 00:41:55,160
I mean,
1248
00:41:55,190 --> 00:41:58,640
there's no way you could've gotten here even three years ago.
1249
00:41:58,700 --> 00:41:59,150
It just,
1250
00:41:59,150 --> 00:41:59,780
it wasn't,
1251
00:42:00,430 --> 00:42:02,510
it, it just needs to happen in sometime.
1252
00:42:02,780 --> 00:42:05,090
Yeah. I was still trying out all the different things.
1253
00:42:05,090 --> 00:42:06,260
Try, figuring out.
1254
00:42:06,260 --> 00:42:06,860
Do I want,
1255
00:42:06,920 --> 00:42:08,420
is this the kind of thing I want to do in
1256
00:42:08,420 --> 00:42:08,990
my business?
1257
00:42:08,990 --> 00:42:09,410
Are these,
1258
00:42:09,410 --> 00:42:12,410
the clients I want to work with is this the kind
1259
00:42:12,410 --> 00:42:14,090
of work I want to be creating.
1260
00:42:14,090 --> 00:42:15,230
It was all of that.
1261
00:42:15,230 --> 00:42:16,250
Like you have to,
1262
00:42:16,460 --> 00:42:17,990
you have to try those things out.
1263
00:42:18,290 --> 00:42:20,690
And then when you get to the point where you figure
1264
00:42:20,690 --> 00:42:21,050
out, okay,
1265
00:42:21,050 --> 00:42:22,130
I don't like this thing,
1266
00:42:22,130 --> 00:42:23,270
but I love this thing.
1267
00:42:23,450 --> 00:42:24,890
And you can work with that for a little bit.
1268
00:42:24,890 --> 00:42:26,090
Then it's time to start thinking,
1269
00:42:26,090 --> 00:42:28,730
okay, is my messaging is my brand,
1270
00:42:28,730 --> 00:42:31,160
is my business name is all of that.
1271
00:42:31,490 --> 00:42:35,930
Like, is that all of that communicating to the world that
1272
00:42:36,140 --> 00:42:37,700
this is the stuff that I do.
1273
00:42:38,180 --> 00:42:38,750
And I think,
1274
00:42:38,870 --> 00:42:39,890
and I also like for me,
1275
00:42:39,920 --> 00:42:41,600
moving into my name,
1276
00:42:41,600 --> 00:42:46,310
being sold on creative instead of photography really is that that's
1277
00:42:46,550 --> 00:42:48,650
opening the door to more things that I want to be
1278
00:42:48,650 --> 00:42:50,720
doing that are community-based,
1279
00:42:50,720 --> 00:42:55,070
but also like moving into doing more video and then just
1280
00:42:55,520 --> 00:42:57,440
letting the universe guide me and like,
1281
00:42:57,470 --> 00:42:58,970
what else can I do with this?
1282
00:42:59,930 --> 00:43:00,410
So it's,
1283
00:43:00,440 --> 00:43:04,190
it's I think there are definitely things people can take from
1284
00:43:04,190 --> 00:43:05,300
this conversation.
1285
00:43:05,540 --> 00:43:08,030
If they're at the beginning stages that they can take and
1286
00:43:08,030 --> 00:43:08,630
say, okay,
1287
00:43:08,630 --> 00:43:12,170
I need to keep that in mind for what to be,
1288
00:43:12,230 --> 00:43:14,870
what to be discovering along the way as I'm building my
1289
00:43:14,870 --> 00:43:17,270
business and you can start now,
1290
00:43:17,270 --> 00:43:18,680
you can start from the beginning,
1291
00:43:18,680 --> 00:43:20,520
can start diving deep into,
1292
00:43:20,560 --> 00:43:21,380
into things.
1293
00:43:21,380 --> 00:43:23,090
And that may change as time goes on.
1294
00:43:23,120 --> 00:43:25,340
But just being aware of it as the first step,
1295
00:43:26,270 --> 00:43:28,490
being aware of the fact that you're gonna grow,
1296
00:43:28,490 --> 00:43:31,400
you're gonna discover different things.
1297
00:43:31,400 --> 00:43:33,170
Cause that's the other thing is things will happen in your
1298
00:43:33,170 --> 00:43:34,430
life that you have to,
1299
00:43:34,910 --> 00:43:35,860
that will shift your,
1300
00:43:35,860 --> 00:43:36,410
your path.
1301
00:43:36,440 --> 00:43:38,640
It'll move you and,
1302
00:43:39,170 --> 00:43:40,040
and there's purpose.
1303
00:43:40,070 --> 00:43:42,080
There can be purpose behind it if you allow it.
1304
00:43:42,980 --> 00:43:43,940
Yeah, for sure.
1305
00:43:43,940 --> 00:43:46,580
And that whole finding your purpose.
1306
00:43:46,580 --> 00:43:46,880
I mean,
1307
00:43:46,880 --> 00:43:51,140
truly, it's just continuing to follow the path of what lights
1308
00:43:51,140 --> 00:43:52,520
you up and,
1309
00:43:52,630 --> 00:43:55,430
and to figure out if it does let you up or
1310
00:43:55,430 --> 00:43:56,000
not. I mean,
1311
00:43:56,000 --> 00:43:57,230
truly, at least for me,
1312
00:43:57,230 --> 00:43:59,840
it's just like get quiet for a few minutes and you
1313
00:43:59,840 --> 00:44:00,440
can tell,
1314
00:44:00,650 --> 00:44:01,220
you know,
1315
00:44:01,220 --> 00:44:01,970
when you're like,
1316
00:44:02,030 --> 00:44:04,400
oh, I'm trying to fit the square peg into a round
1317
00:44:04,400 --> 00:44:06,080
hole or versus like,
1318
00:44:06,650 --> 00:44:09,830
I can't freaking believe that this is going on right now
1319
00:44:09,830 --> 00:44:11,780
because it is so flipping awesome.
1320
00:44:11,960 --> 00:44:12,410
You know,
1321
00:44:12,410 --> 00:44:13,040
like there's,
1322
00:44:13,370 --> 00:44:18,140
there's certainly a different energy in your body that if you
1323
00:44:18,140 --> 00:44:20,330
just get quiet and just ask yourself,
1324
00:44:20,360 --> 00:44:21,560
is this the right path?
1325
00:44:22,610 --> 00:44:23,090
You know,
1326
00:44:23,090 --> 00:44:25,070
if there's that little voice back there saying like,
1327
00:44:25,640 --> 00:44:26,450
not the one,
1328
00:44:26,840 --> 00:44:28,850
which I guess you have to not get confused with the
1329
00:44:28,850 --> 00:44:31,040
little voice behind your head of the conscious mind,
1330
00:44:31,230 --> 00:44:31,770
like, oh,
1331
00:44:31,770 --> 00:44:32,910
you might mess it up.
1332
00:44:32,940 --> 00:44:34,320
You probably don't want to do it.
1333
00:44:34,320 --> 00:44:36,420
Like the one keeping you safe versus the one that inner
1334
00:44:36,420 --> 00:44:37,200
knowing when that's like,
1335
00:44:37,200 --> 00:44:38,040
no, that's not your path.
1336
00:44:40,110 --> 00:44:40,680
Oh my gosh.
1337
00:44:40,680 --> 00:44:41,190
Oh my goodness.
1338
00:44:41,640 --> 00:44:42,030
All right.
1339
00:44:42,030 --> 00:44:42,720
Well, mark out.
1340
00:44:42,720 --> 00:44:44,160
Where can,
1341
00:44:44,580 --> 00:44:45,270
well, what is,
1342
00:44:45,330 --> 00:44:48,060
are you still dirty dog Instagram right now?
1343
00:44:48,060 --> 00:44:48,540
Or are you,
1344
00:44:48,660 --> 00:44:49,500
did you move over?
1345
00:44:50,150 --> 00:44:50,940
Moved over to Seoul,
1346
00:44:50,940 --> 00:44:51,900
dog creative.
1347
00:44:51,990 --> 00:44:57,270
Okay. And I'm still dirty.photography.com.
1348
00:44:57,270 --> 00:44:59,520
And that will still be live,
1349
00:44:59,520 --> 00:45:02,010
but re directing Quiet.
1350
00:45:02,070 --> 00:45:04,320
But this is why I hired someone to do the things.
1351
00:45:04,320 --> 00:45:04,740
Cause I don't,
1352
00:45:05,160 --> 00:45:05,790
cause there's a lot,
1353
00:45:05,910 --> 00:45:08,400
there's a lot of stuff that has to be like I
1354
00:45:08,400 --> 00:45:09,030
basically said,
1355
00:45:09,060 --> 00:45:09,540
when I,
1356
00:45:09,810 --> 00:45:11,040
when I first reached out,
1357
00:45:11,040 --> 00:45:11,520
I was like,
1358
00:45:11,520 --> 00:45:12,510
okay, I want,
1359
00:45:12,540 --> 00:45:14,130
I am doing this thing and rebranding,
1360
00:45:14,490 --> 00:45:16,620
but I don't want to lose my SEO jokes.
1361
00:45:16,620 --> 00:45:18,540
Like I don't hate all of the hard work that I've
1362
00:45:18,540 --> 00:45:19,680
done over the past five years.
1363
00:45:19,890 --> 00:45:21,780
I don't want to lose that so help please.
1364
00:45:22,170 --> 00:45:22,800
Right. Right,
1365
00:45:22,800 --> 00:45:23,580
right. Yeah.
1366
00:45:23,580 --> 00:45:26,130
So if you go to dirty dock photography.com,
1367
00:45:26,130 --> 00:45:28,170
it will direct you in,
1368
00:45:28,290 --> 00:45:28,830
in June.
1369
00:45:28,830 --> 00:45:30,030
It will go to Seoul,
1370
00:45:30,030 --> 00:45:31,140
dog, creative.com.
1371
00:45:31,830 --> 00:45:32,670
Nice, nice.
1372
00:45:32,670 --> 00:45:34,740
Yeah. Alex is a genius for that stuff.
1373
00:45:34,740 --> 00:45:36,270
If you guys haven't heard Alex,
1374
00:45:36,270 --> 00:45:40,530
we actually had on the podcast he's websites and SEO and
1375
00:45:40,530 --> 00:45:42,690
he is fantastic.
1376
00:45:42,780 --> 00:45:46,320
And he was episode number 100 and oh Nope.
1377
00:45:46,410 --> 00:45:47,370
Nope. That's different.
1378
00:45:47,370 --> 00:45:49,980
Alex. That's Alex Kerns from Australia.
1379
00:45:50,010 --> 00:45:50,880
She's one 10.
1380
00:45:50,970 --> 00:45:52,530
That's a great conversation too.
1381
00:45:53,040 --> 00:45:54,150
But Alex Vita,
1382
00:45:54,460 --> 00:45:55,380
SEO mistakes,
1383
00:45:55,380 --> 00:45:57,750
most photographers make is episode number 59.
1384
00:45:57,870 --> 00:45:59,940
So go check them out.
1385
00:46:00,690 --> 00:46:03,120
Oh, Mareka always,
1386
00:46:03,390 --> 00:46:04,500
I love chatting with you.
1387
00:46:04,500 --> 00:46:06,630
I can chat with you all day long about all of
1388
00:46:06,630 --> 00:46:07,350
the things.
1389
00:46:07,950 --> 00:46:10,800
Thanks for taking the time to share your experience with us
1390
00:46:10,800 --> 00:46:13,950
and inspire others along their,
1391
00:46:14,430 --> 00:46:15,660
their purpose journey.
1392
00:46:16,320 --> 00:46:17,850
Thank you for having me.
1393
00:46:18,220 --> 00:46:18,780
Of course,
1394
00:46:18,780 --> 00:46:19,170
of course.
1395
00:46:19,290 --> 00:46:20,310
We'll see you guys next week.
1396
00:46:20,700 --> 00:46:22,860
Thanks for listening to the hair of the dog podcast.
1397
00:46:22,890 --> 00:46:25,320
This was episode number 1 43.
1398
00:46:25,320 --> 00:46:27,180
If you want to check out the show notes for access
1399
00:46:27,180 --> 00:46:29,460
to any of the resources that we mentioned,
1400
00:46:29,460 --> 00:46:34,830
simply go to www.hairofthedogacademy.com/
1401
00:46:36,570 --> 00:46:36,930
1 4,
1402
00:46:36,930 --> 00:46:40,140
3. Thank you for listening to this episode of hair of
1403
00:46:40,650 --> 00:46:41,340
the dog podcast.
1404
00:46:41,340 --> 00:46:42,510
If you enjoyed this show,
1405
00:46:42,510 --> 00:46:44,400
please take a minute to leave a review.
1406
00:46:44,400 --> 00:46:45,660
And while you're there,
1407
00:46:45,660 --> 00:46:46,350
don't forget to subscribe.
1408
00:46:46,380 --> 00:46:49,860
So you don't miss our upcoming episodes on last thing,
1409
00:46:50,280 --> 00:46:52,920
if you are ready to dive into more resources,
1410
00:46:53,220 --> 00:46:58,590
head over to our website@wwwdothairofthedogacademy.com.
1411
00:46:58,920 --> 00:47:02,130
Thanks for being a part of this pet photography community.