Freedom Focus Photography - previously the Hair of the Dog Podcast

Laser Coaching - Book project of a different species.

June 24, 2021 Nicole Begley, Rebecca Lenz Episode 80
Freedom Focus Photography - previously the Hair of the Dog Podcast
Laser Coaching - Book project of a different species.
Show Notes Transcript

80 -  It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business. 

In this conversation, Rebecca has an idea for a book project that crosses species lines and is looking for strategies to work with some zoological institutions.

If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.

Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!

LINKS:

Check out the Hair of the Dog Academy.
https://hairofthedogacademy.com/academy/

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JOIN THE PARTY:



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Welcome to the hair of the dog podcast.

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This is Nicole,

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and this is a special podcast episode,

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brought to you directly out of the hair of the dog

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academy. Inside the academy,

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our members have the opportunity to schedule laser coaching calls.

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And not only are these calls beneficial for them,

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but they get shared inside the community so that all of

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our other members can benefit from them.

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What we've done is we've taken the very best of our

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laser coaching calls.

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The ones that I know you guys have questions for as

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well, and we are bringing them to you here as some

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bonus episodes on the hair of the dog podcast.

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Now I'm not promising them every week,

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but periodically we'll be releasing new laser coaching calls out here

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on the podcast on Thursdays.

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So keep checking your podcast player and get ready for 15

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to 20 minutes of quick laser coaching to get some quick

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wins, get some questions answered and helping our members and you

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move forward in your business.

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If you want to learn more about how you can become

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a hair of the dog academy member to simply go to

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hair of the dog academy.com/academy

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and check it out.

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We'd love to have you inside our pack.

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Now stay tuned for the laser coaching.

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And when I say laser coaching,

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is it just me?

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Or do you picture little cats with laser beams too?

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That would make this even more fun,

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but I'd aggress,

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no cast with laser beams,

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but some incredible business knowledge about to happen.

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Enjoy Welcome to the hair of the dog podcast.

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If you're a pet photographer,

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ready to make more money and start living a life by

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your design,

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you've come to the right place.

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And now your host,

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pet photographer,

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travel addict,

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chocolate martini connoisseur,

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Nicole Begley.

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Hello, Rebecca.

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I'm good.

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How are you?

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Good. Good.

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It's good to see you here.

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Yeah. Okay.

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Since I can't book a lifeline with you,

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I'm like,

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okay, I'm going to do laser coaching.

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No, I love it.

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I love it.

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I love it.

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I love the laser coaching and I love your project.

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I read over your notes.

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That looks amazing.

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So, yeah.

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So go ahead and just to recap,

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go ahead and let us know.

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Yeah. So I have,

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actually, this has been in my mind for a while now,

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and it's now just taking shape a little bit more since

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I'm reading about all those books projects going on in the

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academy or an elevate.

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However, I want to do a little bit of a different

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approach instead of just for photography,

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pets or hats,

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very particular.

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I want to do comparison between small cats and big cats.

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I'm a huge wildlife and big cats have a very special

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spot in my heart.

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Right. And yeah,

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I thought,

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okay, why not show the similarities between normal cat that we

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have at our home?

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Right. And yeah,

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the big cats may it be in yeah.

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In that code.

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Yeah. With a Tabby and the tiger or a painter or,

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and the teeny tiny black cat also in behavior,

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they are really so similar actually.

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And yeah.

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Also where I'm living.

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So I'm in a greater cologne area to have other big

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cities really close by.

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I have at least four zoos that are kind of like

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an hour away by car where I can actually have,

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have access to all different kinds of cats.

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Right. The only thing is,

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and this is where I can't even remember who said it,

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but kind of like approach Nicole,

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because she has this background in animal training and all this

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that may be,

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you would have an idea on how I could approach,

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because usually it's when you want to shoot in the zoos

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for commercial purpose to ask them,

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and then also pay your fee.

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Yeah. Right,

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right. Right.

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But I also have been thinking because of COVID,

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the zoos are really hurting as well.

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That may be,

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I could make this ultra beneficial to them.

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Yeah. No,

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I think it,

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the charity aspect of it is the key to open so

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many doors.

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You know,

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it just cause people feel good when they're helping out a

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good cause for the actual zoos.

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And it might take a little bit of a little bit

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of homework on the back end,

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but I would look at their websites and see if you

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can find like what conservation projects they support.

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So most sues and the European zoos are very similar that,

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you know,

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they have the animals on site.

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They have all of that stuff going on,

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but they also are usually attached to some sort of conservation

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project that's going on out in the wild.

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So those projects they love funding for,

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you know,

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and you could talk to them like if you could find

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out kind of what projects they're working with,

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you could,

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you know,

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mentioned that I know you support whatever organization or usually they

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might even have their own researchers.

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Like when I worked at the national aviary,

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we had two full-time researchers on staff that were running their

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own conservation projects.

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So that would be a great way place to look up

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that the other thing you can look up to is I

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assuming you guys have it in the European zoos,

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hold on.

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JASA tag.

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Yeah. So if you Google IASA AZA,

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which is a European and zoological associations or something,

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I don't know exactly what it stands for,

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but it's a European ACA.

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So EAs EA and then tag,

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there's a field tag.

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So what the tag is,

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we have our own tag here in the,

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actually it might be a worldwide studbook,

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I'm not sure,

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but any,

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any species is managed and zoos has a tag associated with

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it, which is the tax on advisory group,

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which is basically like computer dating service for all the animals

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to make sure that we're keeping genetic desert diversity.

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We have a log of all the animals that are in

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all the facilities and,

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you know,

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the whole entire world.

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And those tags are also often involved in determining like what

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types of conservation work needs to be done,

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or the tags might be associated with other conservation projects.

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So definitely check out the ISA EOS a field tag,

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and just kind of see,

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Hold on,

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I'm going to click here and see what they've got all

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sorts of things.

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So I could go into a deep,

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deep hole of fun.

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Yeah. But that will at least just kind of give you

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an idea of the work,

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the conservation work that might be going on in which students

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are involved.

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So maybe you can see,

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oh, the colognes who was really involved with the field tag,

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but maybe the,

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you know,

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Frankfurt zoo is not,

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you know,

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that they're more involved with other species so that we can

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kind of see what shoes are most involved.

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And then I would approach those who's maybe first because they

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have the most involvement with the,

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the fields.

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So yeah.

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So it starts to do that.

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And then as far as making actual contact with the zoos,

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like, is there,

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can you find someone that has any sort of contact there,

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even if they work in marketing or if they're a volunteer

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or just someone that,

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you know,

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that knows someone possibly finding some sort of,

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you know,

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common connection is always a great way to get a door

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open, to,

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to start a conversation.

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Barring that without that,

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trying to think who,

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I wouldn't necessarily even try to approach first because you'll eventually

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need to get to the,

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well, maybe not,

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you probably wouldn't need to get to the animal staff because

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it's not like these are animals that they would be bringing

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out for you to photograph in front of like a white

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background. They're not education animals.

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I wouldn't Mind actually getting a tiger and heading this.

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Right. That's going to shut you down real fast,

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going to want to stay out of Yazoo is for that,

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you know?

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So you'd just be going in basically to photograph.

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It would be nice to have access,

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like when they let the animals out,

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like to have access,

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you know,

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on the public side of the viewing area when they're letting

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the animals out in the morning.

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Cause that's when you might get the stocking behaviors are more

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behavior for looking to photograph because you know,

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they probably have some enrichment out there.

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They had some sense around the yard or they did something

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so that cat's usually going to explore the area when they

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first come out.

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But if you show up in the afternoon,

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they'll be doing what they do best which sleeping somewhere that

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you can't see them.

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So, yeah.

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So I don't know if it would be a marketing Department,

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maybe marketing or,

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You know,

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if they have a conservation department,

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you know,

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you can even talk originally to them that the key is

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to find someone that's like,

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oh yeah,

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this is a great thing.

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And then they can find whatever channels,

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whoever you need to speak to.

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I don't know who would be,

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I mean,

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I guess you could probably start to,

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if you could find on the website about the commercial photography,

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cause I'm sure they have a place to contact about that.

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You know,

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the commercial photography.

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Yeah. They most definitely have usually one site where you have

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all the information about this.

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Yeah. So you could even start with that person and just

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explain what you're doing,

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you know,

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do your homework first.

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So you can know kind of what research that zoos works

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with. So you can,

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you know,

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say love to create this project and have it support that

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research. Or if they have other,

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other conservation pieces that they'd like support with that,

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you know,

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you're open to whatever's most beneficial to them.

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Yeah. Because it's not from,

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from the zoo management side of things,

261
00:10:10,520 --> 00:10:13,370
like you really just need permission and you know,

262
00:10:13,400 --> 00:10:16,490
maybe early access to the public side of the zoo on

263
00:10:16,490 --> 00:10:17,180
a day or two.

264
00:10:17,450 --> 00:10:19,520
But like from the animal care side,

265
00:10:19,970 --> 00:10:22,610
like you're not asking for the,

266
00:10:22,970 --> 00:10:24,530
for the operations part of the zoo.

267
00:10:24,560 --> 00:10:26,420
You're not like putting anyone out,

268
00:10:26,420 --> 00:10:27,830
that's going to have to do a lot more work than

269
00:10:27,830 --> 00:10:28,490
it's going to be like,

270
00:10:28,520 --> 00:10:29,630
oh, we don't have the staff.

271
00:10:29,660 --> 00:10:30,470
We don't have the time.

272
00:10:30,470 --> 00:10:31,700
Like this is an easy yes.

273
00:10:32,090 --> 00:10:33,860
So Yeah,

274
00:10:34,430 --> 00:10:35,120
that's what I would do.

275
00:10:35,900 --> 00:10:40,850
But I would definitely try to find somebody that knows somebody,

276
00:10:40,850 --> 00:10:43,310
even if it's one of the other zoos that are a

277
00:10:43,310 --> 00:10:46,610
little bit further away because all the zoo people know all

278
00:10:46,610 --> 00:10:47,540
the others do people.

279
00:10:47,540 --> 00:10:48,890
So once you get one zoo to say,

280
00:10:48,890 --> 00:10:51,080
yes, they can introduce you to the other zoos.

281
00:10:52,130 --> 00:10:53,090
I have a big network.

282
00:10:53,420 --> 00:10:59,660
So here in Germany we have a few smaller TV shows

283
00:10:59,660 --> 00:11:01,880
about actually the work in the zoo.

284
00:11:02,660 --> 00:11:05,570
And they also talk about all this background stuff then.

285
00:11:05,630 --> 00:11:11,690
And I agree in comparison to when a TV team comes

286
00:11:11,690 --> 00:11:13,400
and wants to show the zoo,

287
00:11:13,670 --> 00:11:17,060
then the people have to be there and available for the

288
00:11:17,060 --> 00:11:17,750
zoo staff.

289
00:11:17,780 --> 00:11:18,650
Right. Yeah.

290
00:11:18,830 --> 00:11:19,280
For me,

291
00:11:19,280 --> 00:11:19,820
it's just,

292
00:11:19,820 --> 00:11:21,050
okay, let me in,

293
00:11:21,050 --> 00:11:24,650
I'm just standing in the public area and doing my photos.

294
00:11:24,830 --> 00:11:25,970
Yeah, yeah.

295
00:11:26,150 --> 00:11:26,690
That would be,

296
00:11:26,720 --> 00:11:27,380
that'd be great.

297
00:11:27,410 --> 00:11:28,220
That would work well.

298
00:11:29,270 --> 00:11:30,350
Yay. Okay.

299
00:11:30,830 --> 00:11:31,190
And yet,

300
00:11:31,190 --> 00:11:31,460
you know,

301
00:11:31,460 --> 00:11:33,350
even if for some reason,

302
00:11:33,350 --> 00:11:34,640
like you don't even have to start,

303
00:11:34,640 --> 00:11:37,340
I wouldn't lead with Lemmy in early cause you could really

304
00:11:37,340 --> 00:11:39,560
get there at opening and the cats are still going to

305
00:11:39,560 --> 00:11:40,130
be active.

306
00:11:40,430 --> 00:11:42,590
So you could get there like as soon as gate opens

307
00:11:42,590 --> 00:11:44,660
and go in and then once you have like the original

308
00:11:44,660 --> 00:11:45,410
yes. That,

309
00:11:45,410 --> 00:11:45,800
Hey yeah,

310
00:11:45,800 --> 00:11:47,660
you can use these projects commercially,

311
00:11:47,990 --> 00:11:48,200
you know,

312
00:11:48,200 --> 00:11:48,700
you can just say,

313
00:11:48,710 --> 00:11:49,640
is there any way,

314
00:11:49,850 --> 00:11:50,180
or like,

315
00:11:50,180 --> 00:11:50,390
you know,

316
00:11:50,390 --> 00:11:51,650
test it on a local,

317
00:11:51,710 --> 00:11:52,340
a close one,

318
00:11:52,340 --> 00:11:53,980
see if you can get what you need when it first

319
00:11:53,980 --> 00:11:56,140
opens. But then after you have the original,

320
00:11:56,170 --> 00:11:57,190
the first yes.

321
00:11:57,190 --> 00:11:57,970
Then it can always be like,

322
00:11:57,970 --> 00:11:59,320
is there any chance I could get in,

323
00:11:59,380 --> 00:11:59,770
you know,

324
00:12:00,070 --> 00:12:01,960
a few minutes early for when they released the cats?

325
00:12:02,400 --> 00:12:02,930
Yeah, yeah.

326
00:12:03,360 --> 00:12:07,410
Yeah. That'd probably be best because I also noticed that,

327
00:12:07,470 --> 00:12:08,130
for example,

328
00:12:08,220 --> 00:12:11,070
especially around feeding time or something,

329
00:12:12,270 --> 00:12:15,840
then usually a lot of people are there in the area

330
00:12:16,260 --> 00:12:21,390
and sometimes you're really fighting for having the best spot for

331
00:12:21,390 --> 00:12:25,560
photography because so many photographers are there.

332
00:12:28,080 --> 00:12:29,340
So yeah,

333
00:12:29,370 --> 00:12:32,070
that would be neat to just have a little bit of

334
00:12:32,370 --> 00:12:33,810
a clearer access.

335
00:12:34,500 --> 00:12:36,150
Right. So many people around.

336
00:12:36,840 --> 00:12:37,950
Yeah. Okay.

337
00:12:38,700 --> 00:12:39,810
So I guess the,

338
00:12:41,970 --> 00:12:45,090
well, the background search for the conversation project,

339
00:12:45,120 --> 00:12:47,160
wouldn't be that much of an issue.

340
00:12:47,160 --> 00:12:49,020
So they usually have that on the websites.

341
00:12:49,020 --> 00:12:51,090
I think we'll know the other thing,

342
00:12:51,090 --> 00:12:55,740
but finding a person to get me in that might be

343
00:12:55,740 --> 00:12:56,400
a little bit.

344
00:12:57,630 --> 00:12:58,860
Are you surprised Though,

345
00:12:58,860 --> 00:13:01,440
like if you ask your people,

346
00:13:01,500 --> 00:13:02,670
like for instance,

347
00:13:02,670 --> 00:13:04,320
like I've had lots of people that,

348
00:13:05,640 --> 00:13:06,090
you know,

349
00:13:06,090 --> 00:13:07,290
like a friend of mine,

350
00:13:07,290 --> 00:13:07,740
that's like,

351
00:13:07,770 --> 00:13:11,910
oh my friend's friend's son is looking to talk to somebody

352
00:13:11,910 --> 00:13:12,930
that works in a zoo.

353
00:13:12,960 --> 00:13:13,740
We talked to them like,

354
00:13:13,740 --> 00:13:14,370
yeah, sure.

355
00:13:14,400 --> 00:13:14,610
I mean,

356
00:13:14,610 --> 00:13:16,950
cause we all loved what we did and we're always happy

357
00:13:16,950 --> 00:13:19,530
to talk to people like you don't work in the zoo

358
00:13:19,530 --> 00:13:20,460
industry for the money.

359
00:13:20,970 --> 00:13:22,380
So yeah.

360
00:13:22,410 --> 00:13:25,560
So like people are usually really receptive to doing that,

361
00:13:25,770 --> 00:13:26,250
but you know,

362
00:13:26,250 --> 00:13:27,660
you can also then start if,

363
00:13:27,690 --> 00:13:29,460
if you can't find a connection,

364
00:13:29,880 --> 00:13:30,150
you know,

365
00:13:30,150 --> 00:13:34,290
you can always just kind of reach out to and you

366
00:13:34,290 --> 00:13:35,100
know, but having,

367
00:13:35,220 --> 00:13:38,760
having the background information like just goes to show them,

368
00:13:38,760 --> 00:13:40,320
you're not just like some random person.

369
00:13:40,320 --> 00:13:40,650
That's like,

370
00:13:40,650 --> 00:13:43,170
Hey, I want to pictures of the cats.

371
00:13:44,880 --> 00:13:46,050
Yeah. And I mean,

372
00:13:46,080 --> 00:13:49,410
I really want this also to benefit the zoo.

373
00:13:49,530 --> 00:13:53,340
Right. And this would be my way of giving back to

374
00:13:53,340 --> 00:13:57,270
them for their permission from there to photograph.

375
00:13:58,140 --> 00:13:59,460
But yes,

376
00:13:59,460 --> 00:14:02,190
I only need to find a common ground because I looked

377
00:14:02,190 --> 00:14:02,880
a little bit off,

378
00:14:02,910 --> 00:14:06,300
which zoos have what kind of species.

379
00:14:07,350 --> 00:14:11,610
And so there's not one zoo here in the area where

380
00:14:11,610 --> 00:14:14,010
I could get a whole lot.

381
00:14:14,260 --> 00:14:15,750
So I know that in France,

382
00:14:15,750 --> 00:14:16,410
for example,

383
00:14:16,410 --> 00:14:21,300
there is actually a feline zoo or a wild park and

384
00:14:21,300 --> 00:14:23,460
they really have only have cats,

385
00:14:23,640 --> 00:14:25,260
but we don't have that here.

386
00:14:25,620 --> 00:14:30,330
So I will probably have to at least go to those

387
00:14:30,540 --> 00:14:32,610
to get the species I want.

388
00:14:33,510 --> 00:14:35,160
So I have to find some common ground.

389
00:14:35,880 --> 00:14:36,630
Once You're into one,

390
00:14:36,630 --> 00:14:37,860
it'll be easy to get into the other.

391
00:14:37,860 --> 00:14:40,680
Cause they'll just contact the other two or tell you who

392
00:14:40,680 --> 00:14:41,460
to contact.

393
00:14:41,460 --> 00:14:42,480
And yeah,

394
00:14:42,690 --> 00:14:44,730
it's usually easier to get in that way.

395
00:14:45,060 --> 00:14:46,650
One other thing you can offer too,

396
00:14:46,650 --> 00:14:48,780
is I would definitely offer the zoo.

397
00:14:48,780 --> 00:14:49,470
Hey, you know,

398
00:14:49,470 --> 00:14:51,950
you're welcome to have any of these images take for marketing

399
00:14:52,280 --> 00:14:54,320
or your website or whatever you need it for.

400
00:14:54,530 --> 00:14:56,360
You can also even offer to,

401
00:14:56,420 --> 00:14:56,840
you know,

402
00:14:57,260 --> 00:14:59,750
print something that they could auction off at their gala.

403
00:14:59,780 --> 00:15:01,250
Once they start having galas and stuff.

404
00:15:01,250 --> 00:15:03,840
Again, I'm not sure they have them here.

405
00:15:05,100 --> 00:15:08,830
It's not really that common here.

406
00:15:08,830 --> 00:15:10,690
Yeah. Oh man.

407
00:15:10,690 --> 00:15:12,130
Everything has a gala in the states.

408
00:15:15,790 --> 00:15:18,820
The only question that comes to my mind right now,

409
00:15:18,850 --> 00:15:21,520
do you think it might be an issue to have,

410
00:15:21,740 --> 00:15:24,760
so let's say I would need to go to two zoos

411
00:15:24,760 --> 00:15:26,320
to get all my pictures.

412
00:15:26,350 --> 00:15:30,700
Yeah. So they have both different projects.

413
00:15:30,700 --> 00:15:34,060
They are supporting that shouldn't be an issue for a book

414
00:15:34,060 --> 00:15:34,990
project or a,

415
00:15:34,990 --> 00:15:36,850
do you think it might be too much?

416
00:15:37,100 --> 00:15:38,710
Depends what you Say to the first one?

417
00:15:38,830 --> 00:15:39,430
You know,

418
00:15:39,460 --> 00:15:40,780
that, you know,

419
00:15:40,780 --> 00:15:46,030
I truly think that even if it's like a conservation project,

420
00:15:46,420 --> 00:15:46,690
you know,

421
00:15:46,690 --> 00:15:48,970
all the zoos and like once you're supporting it,

422
00:15:49,030 --> 00:15:51,970
another zoo is still going to be happy to have that

423
00:15:51,970 --> 00:15:53,350
supported. You know what I mean?

424
00:15:53,350 --> 00:15:53,800
Like it's,

425
00:15:53,830 --> 00:15:55,870
they're still going to agree with the mission of it.

426
00:15:55,960 --> 00:15:57,340
And again,

427
00:15:57,340 --> 00:15:59,140
since you're not asking for anything,

428
00:15:59,140 --> 00:16:02,260
that's going to take any time from any of their staff,

429
00:16:02,350 --> 00:16:05,080
like they're not going to necessarily fill the need that they

430
00:16:05,080 --> 00:16:07,330
need to get compensated for it because it's,

431
00:16:07,380 --> 00:16:09,400
it's easy for them to let you do this.

432
00:16:09,400 --> 00:16:11,110
So I think it would be fine.

433
00:16:11,200 --> 00:16:11,650
I would,

434
00:16:11,650 --> 00:16:15,130
yeah. I would focus on if it's a conservation project,

435
00:16:15,130 --> 00:16:16,960
fiscal indirectly to the other zoo,

436
00:16:17,680 --> 00:16:19,270
then maybe not as much,

437
00:16:19,270 --> 00:16:21,250
but if it's like focusing on,

438
00:16:21,280 --> 00:16:21,700
you know,

439
00:16:22,360 --> 00:16:26,230
tigers in India or whatever the conservation project is,

440
00:16:26,500 --> 00:16:28,900
then all the other zoos I think can get behind That.

441
00:16:30,190 --> 00:16:30,520
You know?

442
00:16:31,030 --> 00:16:31,930
So yeah.

443
00:16:32,140 --> 00:16:36,010
Yeah. Because I think personally that this also might be easier

444
00:16:36,040 --> 00:16:40,540
because then I don't have to split up whatever I get

445
00:16:40,630 --> 00:16:41,020
for it.

446
00:16:41,380 --> 00:16:44,530
Exactly. You can make the bigger impact and then it it's

447
00:16:44,530 --> 00:16:47,260
easier messaging for the book too that this book supports this

448
00:16:47,260 --> 00:16:48,100
thing. Yeah.

449
00:16:48,580 --> 00:16:50,260
Okay. Yeah.

450
00:16:50,740 --> 00:16:51,380
Awesome. Good.

451
00:16:52,570 --> 00:16:53,530
Yes, definitely.

452
00:16:53,530 --> 00:16:53,980
I mean,

453
00:16:54,160 --> 00:16:56,680
this is not something that is really that urgently and I

454
00:16:56,680 --> 00:16:57,550
think really,

455
00:16:58,030 --> 00:17:00,610
I also need to take into account the situation,

456
00:17:01,210 --> 00:17:03,700
but at least for the research and now,

457
00:17:03,760 --> 00:17:05,110
now I have a starting point.

458
00:17:05,530 --> 00:17:07,060
I can see where this is going.

459
00:17:07,330 --> 00:17:08,320
Yeah. I love it.

460
00:17:08,740 --> 00:17:10,300
Cool. Thank you very much.

461
00:17:13,240 --> 00:17:15,430
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462
00:17:15,430 --> 00:17:18,820
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00:17:22,090 --> 00:17:25,600
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465
00:17:25,750 --> 00:17:29,290
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00:17:29,290 --> 00:17:30,400
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00:17:44,950 --> 00:17:45,760
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00:17:45,880 --> 00:17:46,900
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00:17:46,990 --> 00:17:49,120
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00:17:52,260 --> 00:17:53,070
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477
00:17:53,790 --> 00:17:55,890
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478
00:17:55,890 --> 00:17:57,780
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479
00:17:57,780 --> 00:17:59,850
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480
00:18:00,150 --> 00:18:02,550
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481
00:18:02,760 --> 00:18:08,400
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482
00:18:08,820 --> 00:18:09,570
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483
00:18:09,630 --> 00:18:13,620
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484
00:18:13,860 --> 00:18:14,610
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485
00:18:14,700 --> 00:18:15,360
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486
00:18:17,180 --> 00:18:20,150
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00:18:20,150 --> 00:18:22,550
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