Do you need some help with Marketing your small business? This week on the Lady Leadership podcast - I sat down with Laura Higgins founder and owner of My Marketing Playbook and LaLa Social club.
Laura is an online marketing expert and grew her business by doing! Laura has developed an online course that brings together the key things that people need to know when they are marketing their business. She believes that marketing shouldn't be hard work and that it should be fun to build your business and drive growth in your business.
Originally having studied design Laura developed a real skill and passion for marketing when she failed at her sales job for a coffee business and they asked her to move into marketing.
The strategies that she developed for that business worked and their business 'blew up' and she started to get asked by others how she had done it. And so started the Marketing Playbook.
Laura's marketing now spans across many business areas and her fresh and effective marketing ideas have helped many businesses to grow and succeed.
Laura and I discuss what her course covers plus her tips for Marketing a small business.
We talk about consistently showing up, we talk about growing your business and attracting the people you really want to engage in your business. Plus we talk Gary-vee style creating and the importance of repurposing content and being smart about using your resources.
Laura also talks about how small business can really play to their strengths by being nimble and having personality and the ability to pivot especially through Cov-id.
We also talk about the ability to cut through the noise online and the importance of standing for something. Getting clarity of your audience and who you are speaking to!
And we discuss iterations of customer over time and getting clarity on the result that you want and then using the language of your customers.
And helping people! We also talk about who is inspiring us plus tools!
I could talk to Laura all day! Have a listen you will love this podcast!
Check out Laura at:
https://mymarketingplaybook.com/
About me:
My name is Samantha McIntyre and after 30 years in business and technology - from starting out on the helpdesk to getting to and staying in the C suite, being on Executive boards and being a mother and entreprenuer! I am passionate about helping women in their careers.
What I have enjoyed the most in my roles is helping those around me succeed - particularly women!
I have lead technology teams for some of the biggest businesses and brands in Australia and the world such as Tesco, Loreal, Coles, Woolworths and Sportsgirl.
So if you're looking for someone who knows what it is like to be a women in business and technology plus being a mother and an entrepreneur then you've come to the right place.
Contact:
Website: https://www.lady-leadership.com/
LinkedIn: Samantha McIntyre
Twitter: sjmcintyre1
Facebook: @Samantha McIntyre
Instagram: @sammijmac and @lady.leadership