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Stories and Strategies with Curzon Public Relations

Stories and Strategies is the podcast for public relations and communications professionals who want substance, not slogans.

Hosted by Doug Downs and Farzana Baduel, the show is released every Tuesday and breaks down what’s actually shaping modern PR: the changing media landscape, measurement that goes beyond dashboards, leadership realities, behavioral science, and the ethical principles that keep persuasion honest.

We also keep it transparent. Our download numbers are public on OpenSource3, showing we average about 10,000 downloads a month, helping make Stories and Strategies one of the most listened-to PR podcasts globally.

If you’re responsible for the story people believe about your organization, you can’t afford to guess. Follow Stories and Strategies wherever you listen.

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Stories and Strategies with Curzon Public Relations

The Future of Corporate Communications

February 19, 2022 • Doug Downs • Season 3 • Episode 56

0:00 | 26:19

A lingering pandemic, accelerating technological abilities, in turn creating ever increasing stakeholder demands and expectations – combined with misinformation and disinformation in rampant circulation.

Where are we going? What does the role we fill today look like in the future?

If it is our job as Comms Pros to help our organizations make sense, understand and express values, and navigate social and political minefields… how do we do that when things are changing so fast?

How do we kick the football when the goal posts keep moving?

In this episode, Gini Dietrich, one of the most respected voices in American Public Relations digs deep into new research to help us decipher the playing field.

Read Gini’s newsletter article on this topic
Access the full Study by Edelman 2021 Future of Corporate Communications
Gini on Twitter @ginidietrich

Follow Gini’s podcasts
Spin Sucks
Inside PR
Agency Leadership Podcast

Gini’s Book – Spin Sucks

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