Stories and Strategies for Public Relations and Marketing

The Future of Corporate Communications

February 19, 2022 Doug Downs Season 3 Episode 56
Stories and Strategies for Public Relations and Marketing
The Future of Corporate Communications
Stories and Strategies +
Get a shoutout in an upcoming episode!
Starting at $3/month
Support
Show Notes

A lingering pandemic, accelerating technological abilities, in turn creating ever increasing stakeholder demands and expectations – combined with misinformation and disinformation in rampant circulation.

Where are we going? What does the role we fill today look like in the future?

If it is our job as Comms Pros to help our organizations make sense, understand and express values, and navigate social and political minefields… how do we do that when things are changing so fast?

How do we kick the football when the goal posts keep moving?

In this episode, Gini Dietrich, one of the most respected voices in American Public Relations digs deep into new research to help us decipher the playing field.

 Read Gini’s newsletter article on this topic
Access the full Study by Edelman 2021 Future of Corporate Communications 
Gini on Twitter @ginidietrich  

Follow Gini’s podcasts
Spin Sucks
Inside PR
Agency Leadership Podcast

Gini’s Book – Spin Sucks

 Connect with or DM Stories and Strategies with comments and episode ideas on Twitter comms_podcast.
We follow back

Support the Show.

Podcasts we love