Intercultural Communication in the Workplace Artwork

Stories and Strategies with Curzon Public Relations

Stories and Strategies is the podcast for public relations and communications professionals who want substance, not slogans.

Hosted by Doug Downs and Farzana Baduel, the show is released every Tuesday and breaks down what’s actually shaping modern PR: the changing media landscape, measurement that goes beyond dashboards, leadership realities, behavioral science, and the ethical principles that keep persuasion honest.

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Stories and Strategies with Curzon Public Relations

Intercultural Communication in the Workplace

March 05, 2022 • Doug Downs • Season 3 • Episode 57

0:00 | 25:03

Communication between and among cultures has existed for thousands of years. Successful rulers such as Alexander the Great and Genghis Khan built enormous empires because they appreciated and assimilated aspects of different cultures as they expanded.

But fast-forward to 2022 and we as communications professionals can often seem to struggle with the concept.

Some organizations have done very well expanding in this global environment. Others, not so much.

In this episode we talk with the President of IABC India Subhamoy Das who has studied the various academic literature and even led communications efforts for companies who are stepping foot into new cultures.

Guest: Subhamoy Das, President IABC India
Subhamoy.das@gmail.com
The IABC Guide for Practical Business Communication: A Global Standard
Hofstede Cultural Dimensions
Cultural Advantage: A New Model for Succeeding With Global Teams, Mijnd Huijser

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