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Stories and Strategies with Curzon Public Relations

Welcome to Stories and Strategies, the world’s most listened to Public Relations podcast feed, according to Podchaser, Goodpods, and data from Rephonic.

This feed brings together two complementary podcasts exploring the role, responsibility, and future of public relations from a global perspective.

Stories and Strategies with Curzon Public Relations is the flagship show, co hosted by Doug Downs and Farzana Baduel. Released every Tuesday, this 20 minute weekly podcast delivers bold ideas, sharp insights, and honest conversations about public relations, strategic communications, and marketing. From earned media and brand storytelling to AI and behavioural science, the show goes beyond surface commentary to focus on what truly shapes modern communications.

Also included in this feed is The Week UnSpun, a weekly live analysis of global news headlines through a public relations lens. Co hosted by Doug Downs, Farzana Baduel, and David Gallagher of Folgate Advisors, The Week UnSpun streams live every Friday at 10 a.m. Eastern / 3 p.m. UK time, with the audio edition released later the same day.

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Stories and Strategies with Curzon Public Relations

Behavioural Economics and Public Relations

April 17, 2022 • Doug Downs • Season 3 • Episode 60

0:00 | 22:01

The hot hand fallacy in basketball. Why we tend to grab a coffee to start our day or to have difficult conversations. The fact IKEA furniture is so hard to assemble sometimes is part of why it’s so popular. How does that make sense?

All examples well-explained by Behavioural Economics.

Statistically there’s no such thing as a hot hand in basketball.

We need that coffee due to the Anchoring Effect.

And IKEA furniture? We feel a sense of personal pride when we’ve finally solved the puzzle.

In this episode, if we as PR and Marketing people are in the business of persuasive communications then we need to go beyond making people think or feel differently. We need to change or reinforce their behaviours.

That’s where BE comes in.

Guest: Adrian Wheeler
Twitter @adrianprague

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