Stories and Strategies with Curzon Public Relations

Welcome to Stories and Strategies, the world’s most listened to Public Relations podcast feed, according to Podchaser, Goodpods, and data from Rephonic.

This feed brings together two complementary podcasts exploring the role, responsibility, and future of public relations from a global perspective.

Stories and Strategies with Curzon Public Relations is the flagship show, co hosted by Doug Downs and Farzana Baduel. Released every Tuesday, this 20 minute weekly podcast delivers bold ideas, sharp insights, and honest conversations about public relations, strategic communications, and marketing. From earned media and brand storytelling to AI and behavioural science, the show goes beyond surface commentary to focus on what truly shapes modern communications.

Also included in this feed is The Week UnSpun, a weekly live analysis of global news headlines through a public relations lens. Co hosted by Doug Downs, Farzana Baduel, and David Gallagher of Folgate Advisors, The Week UnSpun streams live every Friday at 10 a.m. Eastern / 3 p.m. UK time, with the audio edition released later the same day.

Follow now and join a worldwide community shaping the future of communications, one story and one headline at a time.

All Episodes

Stories and Strategies with Curzon Public Relations

Four Tips for New PR Grads

June 26, 2022 • Doug Downs • Season 3 • Episode 65

0:00 | 24:44

So, you’re graduating with a Communications or Marketing degree? Congratulations. It’s a growing industry and there are plenty of opportunities.

The US Bureau of Labor Statistics forecasts employment of PR specialists to grow 11 percent from 2020 to 2030 with 29,000 new jobs every year.

One Canadian study (McGill University in Montreal) predicts more than 36,000 job openings to become available in the PR Industry in Canada by 2026.

In general, a PR pro is responsible for managing the relationship between an organization and its various audiences, including stakeholders, investors, the media, the government, and the general public. Each audience has different needs and an organization’s objectives with regards to each audience differ. So PR pros are tasked with creating and implementing communication strategies to:

Provide information
Manage the organization or individual’s reputation
Positively influence public opinion
Effectively respond to crises
Comply with government enforced transparency laws and regulations

If you’re graduating now and entering the workforce, it’s an exciting time – with new technologies daily but accompanied by ever escalating audience expectations for engagement and openness.

In this episode, Communications vet Michelle Garrett offers her thoughts for those starting out to help them navigate the inevitable bumpy roads and choppy waters.

Guest: Michelle Garrett
Email michelle@michellegarrett.com
Website https://michellegarrett.com/
Follow Michelle on Twitter @PRisUs

Listen to Michelle’s other episodes on Stories and Strategies
Snake Oil on Apple Podcasts – on Spotify
PR Trends on Apple Podcasts – on Spotify

Read Michelle's article in Muck Rack on this topic