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Stories and Strategies with Curzon Public Relations

Welcome to Stories and Strategies, the world’s most listened to Public Relations podcast feed, according to Podchaser, Goodpods, and data from Rephonic.

This feed brings together two complementary podcasts exploring the role, responsibility, and future of public relations from a global perspective.

Stories and Strategies with Curzon Public Relations is the flagship show, co hosted by Doug Downs and Farzana Baduel. Released every Tuesday, this 20 minute weekly podcast delivers bold ideas, sharp insights, and honest conversations about public relations, strategic communications, and marketing. From earned media and brand storytelling to AI and behavioural science, the show goes beyond surface commentary to focus on what truly shapes modern communications.

Also included in this feed is The Week UnSpun, a weekly live analysis of global news headlines through a public relations lens. Co hosted by Doug Downs, Farzana Baduel, and David Gallagher of Folgate Advisors, The Week UnSpun streams live every Friday at 10 a.m. Eastern / 3 p.m. UK time, with the audio edition released later the same day.

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Stories and Strategies with Curzon Public Relations

Finding Your Niche Skill or Authority to Future-Proof Your Career

July 10, 2022 • Doug Downs • Season 3 • Episode 66

0:00 | 22:54

In the work world the true generalist is very different from the specialist.

The specialist tends to have a deep understanding of a certain content area while the generalist has a broader scope of the work landscape. The pros of being a generalist are understanding connections between departments and, theoretically, the ability to adapt to handling many different tasks. The cons include exhaustion from doing too many tasks over time (we tend to reward good workers with more work).

The benefits to being a specialist include having a deep knowledge with less competition, but the cons include the need to avoid becoming obsolete as technology continually changes.

The school of thought has always been that there are more opportunities for the Generalist. Are there? Has that started to change? As the Gig Economy begins to grow, and the work atmosphere is forever changed by COVID, it’s becoming increasingly clear we are living in a Specialized World.

Guest: Talia Beckett Davis
Pink Pearl PR
Founder Women in PR

Contact Talia
talia@womeninpr.ca
talia@pinkprfirm.com
publicrelationsacademy.com
https://womeninpr.com/

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