Stories and Strategies for Public Relations and Marketing

Creativity – the UNcommon sense

October 25, 2020 JGR Communications Season 1 Episode 26

It’s a powerful tool that can solve complex problems, build resilience, create empathy, and develop space for human determination. 

Psychologists have found creativity is more a personality trait than the result of a high IQ; and those traits are most commonly found in people we might call nonconformists, curious, or persistent. In short, creativity is borne from divergent thinking as opposed to convergence.

Guest: Helen (Hel) Reynolds

hi@commscreatives.com 

To see Hel’s cartoons, visit https://commscreatives.com/

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