
Stories and Strategies with Curzon Public Relations
We tell stories.... stories about Public Relations and Marketing that will inspire your career in PR.
Public Relations is evolving rapidly, and this is where you’ll find thoughtful and concise interviews on the latest insights, ideas, and approaches with PR experts all over the world.
And straight up, you may not agree with all of them. Neither do we. The point is these are perspectives and ideas that need to be talked about.
From authentic storytelling, to harnessing the power of AI to innovative media relations and crisis communications, to adopting more behavioral science communications strategies. And even controversial ideas, some of which work extremely well in politics and business.
As Marketing and Communications strategies continue to shape the way organizations connect with their audiences, staying current is essential. Stories and Strategies is the public relations podcast that keeps you informed, inspired, and equipped to push boundaries and achieve excellence in PR.
If you work in Public Relations and/or Marketing, and you love stories, we get you... and we got you.
Stories and Strategies with Curzon Public Relations
A Little Less Presentation. A Little More Conversation
Presentations are stereotyped. A speaker stands in front of an audience, uses PowerPoint to guide a talk. And says very little that departs from the slides being shown.
Frequently, the speaker provides a handout or electronic version of the PowerPoint as a record of the talk. Depending on the nature of the talk, a few minutes may be left at the end for questions.
This format is almost universal. And it takes place thirty to forty million times a day, according to some estimates. It’s led to a new expression … Death by PowerPoint … one slide at a time.
In this episode we speak with Eric Bergman who believes with a little less presentation and a little more conversation … we can make presentations more interesting, and ultimately effective.
And we can relegate the term Death by PowerPoint to the dust heap of history.
Guest: Eric Bergman, BPA, ABC, APR, MC, FCPRS
For a copy of One bucket at a time link here https://amzn.to/2HvnYmc