Stories and Strategies for Public Relations

The success of digital news start-ups

January 31, 2021 JGR Communications Season 2 Episode 38
Stories and Strategies for Public Relations
The success of digital news start-ups
Show Notes

According to World Press Trends 2019, digital news subscriber numbers are up 208% over the last five years. That could be a welcome sign that local news may survive after all. As many legacy news outlets struggle, industry analysts are looking to digital start-ups to fill the need. And without some of the traditional business models, some are showing remarkable creativity. In this episode we speak with the co-founder of an award-winning digital model based in Edmonton, Alberta, Canada. 

Guest: Karen Unland

karen@taprootpublishing.ca 

https://www.taprootedmonton.ca/

“On every continent and in every market context, innovating news publishers are finding ways to adapt and thrive in the face of changing consumer behaviour and competition that is driven, in large measure, by the rapid changes and challenges of digital technology.” 
Dr François Nel, Editor of World Press Trends 2019