Stories and Strategies with Curzon Public Relations
Welcome to Stories and Strategies, the world’s most listened to Public Relations podcast according to Podchaser, Goodpods, and data from Rephonic on public relations, communications, and marketing.
Hosted by award-winning PR professionals Doug Downs in Canada and Farzana Baduel in the UK, this weekly podcast offers you bold ideas, sharp insights, and honest conversations about the future of public relations, strategic communications, and marketing.
Every Tuesday, we release a new 20-minute episode packed with practical takeaways for PR professionals, communication strategists, and marketing leaders around the world. Whether it’s earned media, brand storytelling, digital communications, or navigating AI and behavioral science, we go beyond the surface and ask the questions that matter.
Stories and Strategies doesn’t do puff pieces or profiles, we dive into the real issues facing the global PR, marketing and comms industry with guests who are actively shaping it. Our episodes are trusted by listeners in over 100 countries.
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Stories and Strategies with Curzon Public Relations
When the Words Mean Nothing – and the Message Means Everything
You may have recently heard on social media a song from the early 1970’s, Prisencolinensinainciusol, by Adriano Celentano. The song’s lyrics are in no language – total and utter nonsense. It was a smash hit in 1973 in Italy, France, Belgium, and the Netherlands.
The song resurfaced on social media in 2010 and once again in 2020. Seems every generation finds it and marvels in the creativity and originality.
The idea itself has a long and storied history going to back to creative arts. It uses Grammelot, a system of language, based on gibberish, popularized by Commedia dell’Arte, a theatrical form that emerged in 16th Century in Italy.
In this episode we speak with a leading professor in business ethics and stakeholder theory who says the creative arts can have powerful impacts to human dignity in organizations, and help managers to develop their moral imagination.
Guest Simone de Colle, Ph.D. in Management and Business Ethics, Darden School of Business, University of Virginia)
Associate Professor of Business Ethics & Strategy, IESEG School of Management in Paris
Dario Fo example of Grammelot https://www.youtube.com/watch?v=8A4n9Ez9O8g&list=RD8A4n9Ez9O8g&index=5
Professor de Colle’s presentation mentioning grammar of improvisation: https://responsiblecapitalism.it/presentations
