Stories and Strategies with Curzon Public Relations
Welcome to Stories and Strategies, the world’s most listened to Public Relations podcast according to Podchaser, Goodpods, and data from Rephonic.
Hosted by award-winning PR professionals Doug Downs in Canada and Farzana Baduel in the UK, this weekly podcast offers you bold ideas, sharp insights, and honest conversations about the future of public relations, strategic communications, and marketing.
Every Tuesday, we release a new 20-minute episode packed with practical takeaways for PR professionals, communication strategists, and marketing leaders around the world. Whether it’s earned media, brand storytelling, digital communications, or navigating AI and behavioral science, we go beyond the surface and ask the questions that matter.
Stories and Strategies doesn’t do puff pieces or profiles, we dive into the real issues facing the global PR, marketing and comms industry with guests who are actively shaping it. Our episodes are trusted by listeners in over 100 countries.
Follow now and join a worldwide community of public relations, marketing, and communications professionals driving the industry forward — one story at a time, every Tuesday.
Stories and Strategies with Curzon Public Relations
Is it Better to be Street-Smart or Book-Smart in PR?
Professional communications is about making an impact to help the organization. It must get things done, change attitudes, or at least understand them. At the same time, we need to be evidence-based, use “best practices”, provide ROI and meet KPI. Is our battle on the street or in the boardroom? Is it better to be street-smart or book-smart working in PR and Marketing?
Guest: Eva Shortt, Zahav PR
Connect with Eva on Instagram: instagram.com/zahavpr
Take the Quiz “Are you more book smart or street smart?” https://play.howstuffworks.com/quiz/are-you-more-book-smart-or-street-smart
