Is it Better to be Street-Smart or Book-Smart in PR? Artwork

Stories and Strategies with Curzon Public Relations

Stories and Strategies is the podcast for public relations and communications professionals who want substance, not slogans.

The show drops every Tuesday and unpacks what is really shaping modern PR: the changing media landscape, measurement beyond dashboards, leadership, behavioral science, and the ethical principles that keep persuasion honest.

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Stories and Strategies with Curzon Public Relations

Is it Better to be Street-Smart or Book-Smart in PR?

February 28, 2021 • JGR Communications • Season 2 • Episode 42

0:00 | 19:58

Professional communications is about making an impact to help the organization. It must get things done, change attitudes, or at least understand them. At the same time, we need to be evidence-based, use “best practices”, provide ROI and meet KPI. Is our battle on the street or in the boardroom? Is it better to be street-smart or book-smart working in PR and Marketing?

Guest: Eva Shortt, Zahav PR

https://zahavpr.com/

info@zahavpr.com

Connect with Eva on Instagram: instagram.com/zahavpr

Take the Quiz “Are you more book smart or street smart?” https://play.howstuffworks.com/quiz/are-you-more-book-smart-or-street-smart

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