Stories and Strategies

Is it better to be street-smart or book-smart in PR?

February 28, 2021 JGR Communications Season 2 Episode 42
Stories and Strategies
Is it better to be street-smart or book-smart in PR?
Chapters
Stories and Strategies
Is it better to be street-smart or book-smart in PR?
Feb 28, 2021 Season 2 Episode 42
JGR Communications

Professional communications is about making an impact to help the organization. It must get things done, change attitudes, or at least understand them. At the same time, we need to be evidence-based, use “best practices”, provide ROI and meet KPI. Is our battle on the street or in the boardroom? Is it better to be street-smart or book-smart working in PR and Marketing? 

Guest: Eva Shortt, Zahav PR

https://zahavpr.com/ 

[email protected] 

Connect with Eva on Instagram: instagram.com/zahavpr

Take the Quiz “Are you more book smart or street smart?” https://play.howstuffworks.com/quiz/are-you-more-book-smart-or-street-smart

Show Notes

Professional communications is about making an impact to help the organization. It must get things done, change attitudes, or at least understand them. At the same time, we need to be evidence-based, use “best practices”, provide ROI and meet KPI. Is our battle on the street or in the boardroom? Is it better to be street-smart or book-smart working in PR and Marketing? 

Guest: Eva Shortt, Zahav PR

https://zahavpr.com/ 

[email protected] 

Connect with Eva on Instagram: instagram.com/zahavpr

Take the Quiz “Are you more book smart or street smart?” https://play.howstuffworks.com/quiz/are-you-more-book-smart-or-street-smart