Stories and Strategies with Curzon Public Relations
Welcome to Stories and Strategies, the world’s most listened to Public Relations podcast according to Podchaser, Goodpods, and data from Rephonic.
Hosted by award-winning PR professionals Doug Downs in Canada and Farzana Baduel in the UK, this weekly podcast offers you bold ideas, sharp insights, and honest conversations about the future of public relations, strategic communications, and marketing.
Every Tuesday, we release a new 20-minute episode packed with practical takeaways for PR professionals, communication strategists, and marketing leaders around the world. Whether it’s earned media, brand storytelling, digital communications, or navigating AI and behavioral science, we go beyond the surface and ask the questions that matter.
Stories and Strategies doesn’t do puff pieces or profiles, we dive into the real issues facing the global PR, marketing and comms industry with guests who are actively shaping it. Our episodes are trusted by listeners in over 100 countries.
Follow now and join a worldwide community of public relations, marketing, and communications professionals driving the industry forward — one story at a time, every Tuesday.
Stories and Strategies with Curzon Public Relations
Nudge Theory Part I with Rory Sutherland
Nudge Theory burst onto the scene in 2008 when Cass Sunstein and Richard Thaler published their book “Nudge: Improving Decisions About Health, Wealth, and Happiness.” The simplest models of economics take preferences as given, but nudge ideas suggest we can be moved, steered, and in some cases manipulated.
Nudge has influenced politicians around the World. There are “Nudge Units” in government in the UK, US, Germany, Japan, and even Canada. The World Bank, United Nations, and European Commission have “Nudge” teams.
Guest Rory Sutherland, Vice chairman Ogilvy UK
To book Rory for your event email
Canadian Nudge Team = BeSci Team
UK Nudge Team = Behavioural Insights Team
Australian Nudge Team = Behavioural Economics Team of Australia
