Stories and Strategies with Curzon Public Relations
We tell stories.... stories about Public Relations and Marketing that will inspire your career in PR.
Public Relations is evolving rapidly, and this is where you’ll find thoughtful and concise interviews on the latest insights, ideas, and approaches with PR experts all over the world.
And straight up, you may not agree with all of them. Neither do we. The point is these are perspectives and ideas that need to be talked about.
From authentic storytelling, to harnessing the power of AI to innovative media relations and crisis communications, to adopting more behavioral science communications strategies. And even controversial ideas, some of which work extremely well in politics and business.
As Marketing and Communications strategies continue to shape the way organizations connect with their audiences, staying current is essential. Stories and Strategies is the public relations podcast that keeps you informed, inspired, and equipped to push boundaries and achieve excellence in PR.
If you work in Public Relations and/or Marketing, and you love stories, we get you... and we got you.
Stories and Strategies with Curzon Public Relations
Nudge Theory Part I with Rory Sutherland
Nudge Theory burst onto the scene in 2008 when Cass Sunstein and Richard Thaler published their book “Nudge: Improving Decisions About Health, Wealth, and Happiness.” The simplest models of economics take preferences as given, but nudge ideas suggest we can be moved, steered, and in some cases manipulated.
Nudge has influenced politicians around the World. There are “Nudge Units” in government in the UK, US, Germany, Japan, and even Canada. The World Bank, United Nations, and European Commission have “Nudge” teams.
Guest Rory Sutherland, Vice chairman Ogilvy UK
To book Rory for your event email
Canadian Nudge Team = BeSci Team
UK Nudge Team = Behavioural Insights Team
Australian Nudge Team = Behavioural Economics Team of Australia
