Stories and Strategies with Curzon Public Relations
We tell stories.... stories about Public Relations and Marketing that will inspire your career in PR.
Public Relations is evolving rapidly, and this is where you’ll find thoughtful and concise interviews on the latest insights, ideas, and approaches with PR experts all over the world.
And straight up, you may not agree with all of them. Neither do we. The point is these are perspectives and ideas that need to be talked about.
From authentic storytelling, to harnessing the power of AI to innovative media relations and crisis communications, to adopting more behavioral science communications strategies. And even controversial ideas, some of which work extremely well in politics and business.
As Marketing and Communications strategies continue to shape the way organizations connect with their audiences, staying current is essential. Stories and Strategies is the public relations podcast that keeps you informed, inspired, and equipped to push boundaries and achieve excellence in PR.
If you work in Public Relations and/or Marketing, and you love stories, we get you... and we got you.
Stories and Strategies with Curzon Public Relations
Nudge Theory Part II with Rory Sutherland
One could argue the concept of strategies that are both transparent (fully allowing for freedom of choice) and subtly manipulative at the same time is hardly new – perhaps only the term “Nudge Theory” is what’s new.
In this episode we explore whether Nudge Theory is a brilliant concept of behavioural economics making life better for people, or a euphemism for psychological manipulation and social engineering.
Guest Rory Sutherland, Vice chairman Ogilvy UK
Book Rory to speak at your event
Check out Nudgestock 2021
Have a listen to Rory's excellent podcast
