Nudge Theory Part II with Rory Sutherland Artwork

Stories and Strategies with Curzon Public Relations

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Stories and Strategies with Curzon Public Relations is the flagship show, co hosted by Doug Downs and Farzana Baduel. Released every Tuesday, this 20 minute weekly podcast delivers bold ideas, sharp insights, and honest conversations about public relations, strategic communications, and marketing. From earned media and brand storytelling to AI and behavioural science, the show goes beyond surface commentary to focus on what truly shapes modern communications.

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Stories and Strategies with Curzon Public Relations

Nudge Theory Part II with Rory Sutherland

May 23, 2021 • Doug Downs • Season 2 • Episode 53

0:00 | 35:23

One could argue the concept of strategies that are both transparent (fully allowing for freedom of choice) and subtly manipulative at the same time is hardly new – perhaps only the term “Nudge Theory” is what’s new.

In this episode we explore whether Nudge Theory is a brilliant concept of behavioural economics making life better for people, or a euphemism for psychological manipulation and social engineering.

Guest Rory Sutherland, Vice chairman Ogilvy UK
Book Rory to speak at your event
Check out Nudgestock 2021
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