Stories and Strategies

Nudge Theory Part II with Rory Sutherland

May 23, 2021 Doug Downs Season 2 Episode 53
Stories and Strategies
Nudge Theory Part II with Rory Sutherland
Chapters
Stories and Strategies
Nudge Theory Part II with Rory Sutherland
May 23, 2021 Season 2 Episode 53
Doug Downs

One could argue the concept of strategies that are both transparent (fully allowing for freedom of choice) and subtly manipulative at the same time is hardly new – perhaps only the term “Nudge Theory” is what’s new.
 
In this episode we explore whether Nudge Theory is a brilliant concept of behavioural economics making life better for people, or a euphemism for psychological manipulation and social engineering.

Guest Rory Sutherland, Vice chairman Ogilvy UK
Book Rory to speak at your event
Check out Nudgestock 2021
Have a listen to Rory's excellent podcast

Show Notes

One could argue the concept of strategies that are both transparent (fully allowing for freedom of choice) and subtly manipulative at the same time is hardly new – perhaps only the term “Nudge Theory” is what’s new.
 
In this episode we explore whether Nudge Theory is a brilliant concept of behavioural economics making life better for people, or a euphemism for psychological manipulation and social engineering.

Guest Rory Sutherland, Vice chairman Ogilvy UK
Book Rory to speak at your event
Check out Nudgestock 2021
Have a listen to Rory's excellent podcast