Nudge Theory Part II with Rory Sutherland Artwork

Stories and Strategies with Curzon Public Relations

Stories and Strategies is the podcast for public relations and communications professionals who want substance, not slogans.

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Stories and Strategies with Curzon Public Relations

Nudge Theory Part II with Rory Sutherland

May 23, 2021 • Doug Downs • Season 2 • Episode 53

0:00 | 35:23

One could argue the concept of strategies that are both transparent (fully allowing for freedom of choice) and subtly manipulative at the same time is hardly new – perhaps only the term “Nudge Theory” is what’s new.

In this episode we explore whether Nudge Theory is a brilliant concept of behavioural economics making life better for people, or a euphemism for psychological manipulation and social engineering.

Guest Rory Sutherland, Vice chairman Ogilvy UK
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