PR Trends to Keep an Eye on in 2022 Artwork

Stories and Strategies with Curzon Public Relations

Welcome to Stories and Strategies, the world’s most listened to Public Relations podcast feed, according to Podchaser, Goodpods, and data from Rephonic.

This feed brings together two complementary podcasts exploring the role, responsibility, and future of public relations from a global perspective.

Stories and Strategies with Curzon Public Relations is the flagship show, co hosted by Doug Downs and Farzana Baduel. Released every Tuesday, this 20 minute weekly podcast delivers bold ideas, sharp insights, and honest conversations about public relations, strategic communications, and marketing. From earned media and brand storytelling to AI and behavioural science, the show goes beyond surface commentary to focus on what truly shapes modern communications.

Also included in this feed is The Week UnSpun, a weekly live analysis of global news headlines through a public relations lens. Co hosted by Doug Downs, Farzana Baduel, and David Gallagher of Folgate Advisors, The Week UnSpun streams live every Friday at 10 a.m. Eastern / 3 p.m. UK time, with the audio edition released later the same day.

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Stories and Strategies with Curzon Public Relations

PR Trends to Keep an Eye on in 2022

February 05, 2022 • Doug Downs • Season 3 • Episode 55

0:00 | 26:51

More working from home, more freelancers, great focus on influencer marketing, and the rising wave of popularity for audio and video formats.

In her December newsletter, communications trend-setter Michelle Garrett takes stock of many of the things impacting marketing and communications right now. Surveys are showing more than 90% of employers confirm they will permanently offer remote work opportunities compared to just 52% the previous year. Another survey is proving the Gig economy is real and there are distinct advantages to employers hiring skilled consultants.

And when it comes to measuring the effectiveness of marketing efforts – there could be a revamp in store with a new lens for success to be applied.

Guest: Michelle Garrett

Email michelle@michellegarrett.com

Website https://michellegarrett.com/

Follow Michelle on Twitter @PRisUs

Michelle’s December 2021 Newsletter re PR Trends

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