Stories and Strategies with Curzon Public Relations
We tell stories.... stories about Public Relations and Marketing that will inspire your career in PR.
Public Relations is evolving rapidly, and this is where you’ll find thoughtful and concise interviews on the latest insights, ideas, and approaches with PR experts all over the world.
And straight up, you may not agree with all of them. Neither do we. The point is these are perspectives and ideas that need to be talked about.
From authentic storytelling, to harnessing the power of AI to innovative media relations and crisis communications, to adopting more behavioral science communications strategies. And even controversial ideas, some of which work extremely well in politics and business.
As Marketing and Communications strategies continue to shape the way organizations connect with their audiences, staying current is essential. Stories and Strategies is the public relations podcast that keeps you informed, inspired, and equipped to push boundaries and achieve excellence in PR.
If you work in Public Relations and/or Marketing, and you love stories, we get you... and we got you.
Stories and Strategies with Curzon Public Relations
SUNDAY FLASHBACK - Harnessing the Influence of Wikipedia for Your Brand
Wikipedia is one of the top the most-visited websites in the world. Additionally, it has influence. The information on Wikipedia is also disseminated across the web on Google’s Knowledge Graph and associated search page components, quick summaries of topics on Siri and Alexa, and even into news articles, podcast discussions, and government websites.
Wikipedia is also of interest for SEO practitioners, heavily influencing Google search results and now impacting outputs from generative AI software like Chat-GPT.
Everyone from journalists, investors, and your customers are using Wikipedia to understand your company. Do you understand how it works and what you can do about it?
Guest: Rhiannon Ruff
Email | LinkedIn | Lumino Digital’s website | Rhiannon’s book Managing a Crisis on Wikipedia
Rate this podcast https://ratethispodcast.com/storiesstrategies
Connect with us
LinkedIn | X | Instagram | You Tube | Facebook
Request a transcript of this episode
