In this week of Serious Privacy by TrustArc, K Royal and Paul Breitbarth have a conversation with Anne-Charlotte Recker and Julian Deckers of the Belgian Data Protection Authority. Both work for the DPAs Litigation Chamber, which on 2 February 2022 released their long-awaited decision on the legality of the Transparency and Consent Framework (TCF) developed by the Interactive Advertising Bureau (IAB). The decision will likely have a significant impact on the future of cookie banners. Not only did the Belgian DPA find that the current banners following the TCF model are not transparent enough, they also use legal bases for many data collections that are not possible.
Join us as Anne-Charlotte and Julian explain all about the background of the procedure, the decision that was made and what to expect next. They also explain the concept of Real-Time Bidding that is used in online advertising (the PhD Thesis of dr. Rob van Eijk on this topic can be found here). Since our recording, the Dutch DPA has indicated to various media outlets that the use of the IAB TCF in the Netherlands should be ended effective immediately, thus going a step further than the Belgian DPA.
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