Serious Privacy

Monster Cookies: Privacy Issues in Advertising

October 20, 2021 K Royal and Paul Breitbarth, Jocelyn Paulley, Linsey Schultz Season 2 Episode 36
Serious Privacy
Monster Cookies: Privacy Issues in Advertising
Show Notes

In this episode of Serious Privacy, Paul Breitbarth and K Royal connect with Jocelyn Paulley, Partner at Gowling WLG in London and Lindsey Schultz, Senior Counsel at Global Privacy for Visa.  This episode is a preview of a session that Jocelyn, Lindsey, and K are presenting on along with Chris Oates, a partner at Gowling WLG in Toronto on Privacy Compliance in the AdTech Industry at the Association of Corporate Counsel's Annual meeting of 2021.

Increasingly, advertising is going digital and being tailored to the viewer to increase conversion rates which necessitates the processing and sharing of vast amounts of personal data by the parties involved in getting an ad to the consumer. We will look at the privacy issues arising from a personal data test case from a European, Canadian, and US perspective, where regulators have this industry under the microscope and draft regulations could further tighten use of cookie and pixel technologies.

Join us as we discuss cookies, profiling, and other fascinating aspects of advertising. If you have comments or feedback, please let us know via email or connect with us on LinkedIn for Serious Privacy or on Twitter @PodcastPrivacy, @EuroPaulB, @HeartofPrivacy, @TrustArc.