Behind the Breakthrough

Introducing, Behind the Breakthrough with Megan Anderson

February 09, 2020 Industry Syndicate Episode 1
Behind the Breakthrough
Introducing, Behind the Breakthrough with Megan Anderson
Chapters
Behind the Breakthrough
Introducing, Behind the Breakthrough with Megan Anderson
Feb 09, 2020 Episode 1
Industry Syndicate

Introducing the very first episode of Behind the Breakthrough, hosted by Megan Anderson.

Each week, Megan interviews the top leaders from inside the industry and out, telling their stories of HOW they broke through to success. You’ll hear what their career was like BEFORE anyone knew their names. We'll hear about their frustrations, struggles, their constant hustle, and perseverance that led to their big breakthrough.


*Behind the Breakthrough is an Industry Syndicate Original podcast, the first and only podcast network for the real estate and mortgage industry.

--
Looking for the best podcasts for Real Estate Agents and Mortgage Loan Officers?

Download the new Industry Syndicate mobile app:
iPhone: http://bit.ly/SyndicateApple
Android: http://bit.ly/SyndicateGoogle 

--
Follow the Industry Syndicate on social media:
Instagram
Facebook
Twitter
LinkedIn

ⓒ 2020 Industry Syndicate podcast network

Show Notes Transcript

Introducing the very first episode of Behind the Breakthrough, hosted by Megan Anderson.

Each week, Megan interviews the top leaders from inside the industry and out, telling their stories of HOW they broke through to success. You’ll hear what their career was like BEFORE anyone knew their names. We'll hear about their frustrations, struggles, their constant hustle, and perseverance that led to their big breakthrough.


*Behind the Breakthrough is an Industry Syndicate Original podcast, the first and only podcast network for the real estate and mortgage industry.

--
Looking for the best podcasts for Real Estate Agents and Mortgage Loan Officers?

Download the new Industry Syndicate mobile app:
iPhone: http://bit.ly/SyndicateApple
Android: http://bit.ly/SyndicateGoogle 

--
Follow the Industry Syndicate on social media:
Instagram
Facebook
Twitter
LinkedIn

ⓒ 2020 Industry Syndicate podcast network

speaker 0:   0:00
welcome to behind the breakthrough with your host Megan Anderson, The podcast where we tell the stories of today's leaders before they were leaders. The struggles doubts, fears and insecurities they had to overcome in order to reach their current level of success. Let's go ahead and let's break through behind The breakthrough is an industry syndicate. Original podcast industry syndicate is the first podcast network for the real estate and mortgage industry. Go get the completely free industry syndicate podcast app right now from the APP Store or Google play Well Thio Episode 00 of Behind the Breakthrough with your host Megan Anderson and I wanted to start off with Episode zero because it really wanted Thio lay the platform for what this podcast is going to be. You know, for those of you that maybe do not know about me, I am the vice president at NBS Highway. I love social media. Some people call me the video Queen. I do a bunch of consulting work for the mortgage and real estate rounds. Now, when I was coming out with this podcast or thinking about doing this podcast really wanted it to be different than a lot of the mortgage in real estate podcast that I hear out there. You know, a lot of the podcast that I hear out there. They're great, but they're very tactful, you know, do this to increase your business by this and those air. Great. But one thing that I have found through social Media is that people really connect to our stories. And there's also this really impactful experience when we connect with someone's story and not just connect with this story, but when we're vulnerable enough to share our story and trust that story with another human being. And so what this podcast is all about is it's kind of behind the breakthrough. I am a firm believer that we need to go through suffering and pain and all these things to learn these lessons in order to be at the level of success that we're currently at. And then again, we're gonna have to go through more pain, more lessons to get to that new level of success. So what I really wanted out of this podcast and you guys will hear in the episodes going forward is I wanted to dive into the pain and the struggles and the lessons learned that really allowed the successful individuals that I'll be interviewing to reach their level of success. And it only seems fitting and that, you know, I kind of start off with my story as well. So before I got into the mortgage space, I waas a personal trainer, and there was a time period where I was doing everything online. Every client that I had came from social media, so that's where I really started to dive into social media, content creation and really just running leads. Potentially. It's through a funnel and ultimately getting them to close the transaction. And back in my bodybuilding days, I was mostly helping individuals to step on stage for bodybuilding shows. That was kind of my target ideal client, and being a personal trainer is really interesting. You know, it's like the method that you do things in. The success that you help others reaches is one way to gain credibility and ultimately get new clients. Another way is your body. You know, people look at people they want to look like, and they want to work with that individual. Same goes with you guys on your social media you know, if they're looking at two different loan officers and they're on your social media pages and one of you drives a motorcycle and the other one drives a minivan and they're really in the motorcycles, then they instantaneously feel a deeper connection with you and will probably end up working with you over that other individual. Obviously, there's other things that come into play here, but so much of who I wasin. My success was wrapped into my body image. I was terribly afraid of gaining weight, and as many of you have probably experienced that have gone on a diet. There's typically stages that happen with this. You go, want to diet, you reach your goal, and then all of a sudden it's like, Oh, I can eat whatever I want to now and you go back to your old eating behaviors and you get all of the weight back, if not more of it. That's essentially what happens in the body building. Rome For honestly 99.9% of people is they'll go through binge cycles, restricting cycles, binge cycles, restricting cycles, and the process just kind of repeats itself. And for anyone that says that they don't. They are lying. You can tell when they get done with the show, and they have there their stash of candy that they've been hoarding for the last six months. Um, when they're posting all this crazy amount of food that they're going out and meeting The thing is, is, once you get into that binge cycle, you get to a point where you start to really hate your body and hate how you feel in your body. And then the process starts all over again. So at this point in time, I had a terrible relationship with food. I was going through an eating psychology course, and I had this falling out of being in love with what I was doing. In my mind, I no longer was really helping people step into self love, which is something that I advocated. But instead I was just helping them to curb their hunger enough so that they could ultimately under feed themselves for another day to hopefully reach this ideal image of themselves that they have in their minds. And so I stopped doing that all together. And meanwhile, during that time when I was doing online coaching. I was living in Vegas and I was working, you know, conventions because there would be conventions that would come in and it would be a nice little bit of extra income. And at that point in time, I was working at mastermind, which I'm sure a lot of the listeners here have attended mastermind in Vegas. I was working that event, and that is when I met very happy with them B s highway. And so he invited me to start working events with them, which then later, um, a whole slew of thing started to happen. I was living with this crazy roommate in Vegas and how I met her in this solidifies that she's just, you know, gonna be crazy is when we were on a trip for one of the bodybuilding shows and Vegas. My boyfriend at the time his best friend hooked up with a girl off tinder, and that girl ended up meeting a roommate. And so I moved in with this girl was like a three month agreements with figured, you know, she's crazy. It's fine. Well, she was crazy, and I decided to move out, and this was in my young twenties. I decided to move out, but I didn't want to stay in Vegas. But I had a show there and so ended up getting this place off of Craigslist. And I gave this girl three months rent in cash up front, and I moved into this place. Well, I woke up the next day to an eviction notice on the door, and suddenly I had nowhere to go. And I went out to Seattle for a little bit for my friends, um, family, summer cabin that they only use, you know, one week out of the summer kind of thing. So I went to go stay there. But I was trying to run this online business from a my five pack, and it just was not working on dso very invited me out to come start working for them is a sales position. So went out there and started to do that. And suddenly I went through this, this pain and suffering of being like, what am I doing? My giving up on all of my my goals in my dreams and my passions to go to this 9 to 5 job, and I was really depressed about it for a while a long while, I would say a few months at least, and it just it was hard to wake up every day. I didn't know what my passion was. I didn't know what my purpose. Woz and I felt like I was going in a backward slide from being an entrepreneur to going to this 9 to 5 job and then, suddenly something shift. I knew that I didn't want to stay in this mind set any longer, so I tried to just look at moments of my day of my job that I enjoyed. I hated the cold calling, absolutely hated it, But I did like the outcome of the cold calling. That got me more comfortable talking with strangers. I remember when I first started I would spend about 15 minutes prepping for a call. I would literally type out exactly what I wanted to say. I would think for another 5 to 10 minutes about this person's response is what they could possibly respond with. And then I would type my response to that. And of course, when you finally make this call, the conversation goes nothing like how you planned and so I hated making those cold calls, but sooner or later I did enjoy the outcome of that which was getting better communicating with people. And I also started to see things that maybe I could help with, You know, an NBS highway. We're constantly coming out with new tools bettering our platform, but they're so need tools in them that I started to see that for every webinar that I would give, you know, potentially convert this person into a subscriber is I would show them all the tools and their jobs would drop. And they would say, I didn't even know any of these existed. Or I would call people to know up, sell them some of the add ons, and I would do the same thing. I would show them all the tools their jaws would drop, and they would say, I didn't even know that this was part of MPs highway. And so I started with email campaigns. Now they didn't really like the fact that I was sending out email campaigns because the way that it was sent or something, you know, if they didn't like the's messages I was sending, they blocked it, and they would no longer get any information from MBIA's highway. So after a few failed attempts of that, and probably sending the emails to people that I shouldn't have been sending emails to but just massively sending them out to a list, then I was like, Well, maybe we should create a closed users Facebook Group page Be a great way to show off the new tools would be a great way to provide valuable content. People could also engage with other people. And so I started this Facebook group, and since then it has been a phenomenal place where other subscribers get to see how other people are utilizing tools. It's a great way for us to see you know what isn't working with an M. B s highway, that people want us to improve its lead to tools being created. It's led to so many really beautiful things on, and that was a major shift for me going from this job where I felt like I was giving up my passion and my purpose to suddenly attaching to the things that I enjoyed doing. And I think God for NBS Highway, thank God for the fact that it was a small enough company that I could, you know, do whatever I wanted to. Essentially, I could take the reins. And if I wanted to create something, I could create something because you can't always do that within massive corporations, so that all of a sudden I really started to enjoy my job and enjoy what I was doing. And my passion and my purpose started shifting. But it's always then the same, you know, back then, I started to attached to certain things that I would enjoy drawing in my day. But I still have this fuzziness of what is my passion and what is my purpose here. And then I started doing more social media stuff, and subscriber started asking me more about social media, and I started speaking all around for these different corporate accounts that we have an M. B s highway. Then suddenly I realized that my passion and my purpose have never changed. You see, back in the days when I was doing bodybuilding stuff, my passion and my purpose was to help people feel more confident and comfortable in themselves. And to this day, that still is my purpose and my passion. Now it's just shifted a little bit. I'm not focused on, you know, solely helping those people get to just, you know, they're ideal body anymore. Now it's focusing on helping people feel comfortable and confident within themselves and what it is that they're doing so that they don't let the fears hold them back. And that's why I really love video Video is so important. If you're trying to grow your brand and bring in leads through social media because people really attached to video, you know it's it's the second best thing from them sitting down at your office in being with them one on one. Because when we see people's faces and we hear their voices and they're providing value, we start to begin to know, like and trust them, even if we've never stepped into their office and have an actual conversation with them before and also with video, you know, Facebook, all these algorithms, they really like videos. So it's going to get seen by more people than a static post would be. And I don't know about you guys, but it's so much easier for me to remember stories and faces. Then it is trying to remember some text that I read or, you know, I mean, that I saw. So I really encourage you guys to get out there and do video. And it feels so good again to have a passion and a purpose. And for anyone that is may be struggling with this. I want to encourage you to sit down and think about your why, you know, what is it that gets you up every single day? And also, who were those clients that at the end of the day, they give energy back to you versus take energy from you? Because that can help you start to learn what your passion is a swell. And you guys have such a beautiful opportunity within this space to get individuals into their dream home. And maybe the person that gives you energy is that first time home buyer. Maybe it's single moms who just got a divorce. Maybe it's, you know, investment properties. Whatever the case may be, I want you to think about that and how you can step into that place of passion and purpose more often. Because another thing that I see within this space is you know, you're constantly having to deal with a lot. You're constantly having to put out these little fires, and I've seen this stuff since the beginning. My mom was a loan originator still is won'th. Now. She's the VP, but she still originate loans. And my dad was a builder, so I constantly grew up knowing what this space was like my mom having to take phone calls at all hours, my mom having to go in and work weekends. You know, if there was a fire and we were on vacation, it didn't matter. She was still on the phone trying to put out this fire. So I understand the level of stress that there is with this job. But the way that we avoid burnout and that's another thing that happens in this space is burnout. Doing sales at NBS Highway I would call hundreds of you a day, and a lot of the call is that I would get would be like I'm out of the mortgage business and then they'd be on your list, like six months later, I'm back in the mortgage business, so it's important that we take a look at this stuff and what it is that again gives us more energy than takes us out and asking ourselves, How can we step into a place of passion and purpose within our daily job because that is going to keep us from getting burnt out? So I encourage anyone that is struggling with this to take a look at those deeper questions and ask why you d'oh, what you d'oh! And then we can talk later about how you can turn, why you do what you do in the core stories on social media, and it'll get your clients know, like, trust you. We'll dive into that in future episodes, but I just wanted to get on and have a short first episode to let you guys know that we all go through struggles on The struggles are part of the lessons, and I'm a firm believer that everything that we're going through right now that is causing this pain and hardship. Maybe it's exactly what we need it to make it to that next level. Thank you for joining me today. I look forward to our next podcast episode here on behind the breakthrough